Alexander Segert

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Alexander Segert (born January 13, 1963 in Hamburg ) is a German PR consultant and local politician for the right-wing populist Swiss People's Party (SVP).

Career, work and positions

Segert studied German and history at the Universities of Konstanz and Zurich and obtained his licentiate in 1991 with Michael Böhler in Zurich with a thesis on Heinrich Heine . He first worked as a teacher and then as a journalist . In the mid-1980s Segert went to Switzerland "because the development of the EU reminded him more and more of the conditions in the Soviet Union ." In Switzerland he was a member of the controversial Association for the Promotion of Psychological Knowledge of Human Being (VPM). Segert worked as a journalist for the national conservative newspaper Schweizerzeit . One of his superiors at the time was the SVP politician Ulrich Schlüer , who later co-founded the popular initiative “ Against the building of minarets ”. Segert is the managing director of Goal AG, which has also been working for SVP since the 1980s .

In Andelfingen, Segert is vice president of the local SVP.

Segert became known nationwide with populist posters that belong to the right-wing conservative spectrum. For example, the controversial, woodcut-like poster of the Egerkinger committee for the minaret initiative comes from Segert and his advertising agency Goal .

The posters for corporate tax reform III (CTR III) in Switzerland were designed by Segert. The motto was "Secure jobs, strengthen Switzerland". Previously, Goal AG also designed the posters for the popular initiatives “For the deportation of criminal foreigners (deportation initiative)” (2010), “1:12 - For fair wages” (2013), “Yes to the abolition of compulsory military service” (2013) and “ Against mass immigration » (2014). The black, white and red coloring of the posters is typical of Segert's style.

Motifs from the Goal AG poster portfolio were adopted in September 2016 by the Association for the Preservation of the Rule of Law and Civil Liberties , which campaigned for the Alternative for Germany (AfD). Segert did not want to comment on whether he was involved in this advertising campaign. His participation in a boat trip of the club in the autumn of 2016 would have "not been related to his work as a PR consultant." In all seven parliamentary election campaigns of 2016 and 2017 in Germany, the Association for the preservation of the rule of law and civil liberties pamphlets called Special Edition distributed in the respective federal states in which several photos bought by Goal AG were used and campaigned for the AfD. With this association, as with the weekly newspaper Deutschland-Kurier , which appeared from mid-July, it is not clear whether the official editor-in-chief or association chairman David Bendels is in charge or possibly Segert.

In October 2011 Segert stood together with the Styrian FPÖ Chairman Gerhard Kurzmann before the Graz regional court . The public prosecutor's office accused him of sedition . Segert's advertising agency had brought out an Austrian version of the “minaret attack game” from the campaign for the minaret ban. In this version you could also "shoot" muezzins with a click of the mouse. The game was called " mosque baba ". It was used by the right-wing populist Freedom Party of Austria in the Styrian election campaign. Segert and Kurzmann were acquitted in this process.

Segert's pictures now serve as models for right-wing populist movements around the world. He himself says of his work: "I give fear a voice".

Private

Segert is in a relationship with the Swiss federal judge Alexia Heine (SVP) and lives in Andelfingen.

Web links

Individual evidence

  1. ↑ An excitement out of conviction. In: Die Presse from September 3, 2010.
  2. ↑ a b c Elisalex Henckel: I give fear a voice. In: The world. February 5, 2010.
  3. ↑ Title entry of the licentiate thesis , Nebis , accessed on February 23, 2017.
  4. ↑ a b c d e f Samuel Schumacher: SVP poster designer: Alexander Segert is the most radical political advertiser in Switzerland In: Aargauer Zeitung of February 15, 2017
  5. ↑ Anna Jikhareva, Jan Jirat, Kaspar Surber: Export nationalism. The foreign assignment of the SVP advertiser. In: WOZ The weekly newspaper 20/2017 of May 18, 2017.
  6. ↑ a b Campaign against minarets - developed by Hamburger Werber In: abendblatt.de of November 30, 2009
  7. ↑ Dominik Stawski: The Swiss riot maker - a German In: sueddeutsche.de from May 17, 2010
  8. ↑ Matthias Daum: It's about more than trust In: Die Zeit from February 17, 2017
  9. ↑ Christoph Lenz, Philipp Loser: The bourgeois campaign debacle In: Der Bund from February 12, 2017
  10. ↑ Severin Weiland: Mauschelei and questionable money flows. In: Der Spiegel Online September 14, 2016.
  11. ↑ stuttgarter-nachrichten.de last accessed on July 30, 2017.
  12. ↑ lobbypedia.de
  13. ^ SVP recruiter Segert faces two years imprisonment. In: tagesanzeiger.ch from October 12, 2011.
  14. ^ Bernhard Odehnal: Viennese journalist shows Roger Köppel In: tagesanzeiger.ch of April 7, 2012.
  15. ↑ Yannick Nock: He delivers the right pictures to the right. In: Süddeutsche Zeitung. July 27, 2015.
  16. ^ Markus Brupbacher: AfD donation affair with traces in the Weinlandl. In: The Landbote . 28th July 2018.
personal data
SURNAME Segert, Alexander
BRIEF DESCRIPTION German-Swiss PR specialist and local politician (SVP) of German origin
DATE OF BIRTH January 13, 1963
PLACE OF BIRTH Hamburg