Anitra Eggler
Anitra Eggler (born June 9, 1973 in Karlsruhe , Germany ) is a German journalist , author and lecturer .
Live and act
Eggler became famous for her book E-Mail makes stupid, ill and poor - digital therapy for more life , which she self- published in October 2011 and which appeared in a second edition by Orell Füssli in September 2012 . In April 2013, Facebook made you stupid, blind and unsuccessful - digital therapy for your Internet self, also at Orell Füssli. In June 2016 published Anitra Eggler Mail keep! Self-published digital self-defense for work heroes and office warriors . In August 2017, Campus Verlag published a paperback edition of the work.
Eggler invented the term “digital therapy” for her books and her appearances as a speaker . Including understands tips that against it describes in her books and in her stage show satirized digital communication diseases such as " e-mail - madness ", "meaningless-surfing syndrome " or " Facebook -Inkontinenz" can help. Anitra Eggler describes herself as a “digital therapist out of love for the web ”, but expressly points out that this term is an ironic word creation that has no medical or scientific background.
After graduating from high school in Karlsruhe, Eggler completed an internship at the Argentinisches Tageblatt in Buenos Aires, Argentina. From 1994 to 1997 she studied languages , economic and cultural studies at the University of Passau . As a scholarship holder of the Institute for Journalist Training of the Passauer Neue Presse e. V., she completed a journalist training alongside her studies and worked as a trainee in various editorial offices of the Passauer Neue Presse, of which she was employed as an editor in 1997.
From 1998 to 2000 she was editor in chief of a journalist on the sale contents specialized Internet - startups in Munich and wrote as a journalist for media such as Advertising & sell , Journalist , Max and Tomorrow . Until 2007 she was the creative director of the internet agency Holzhuber impaction in Vienna. In 2006, she represented in this capacity Austria in the jury of the Cyber Lions at the International Advertising Festival Cannes Lions International Festival of Creativity in Cannes . From 2007 to 2010 she was managing director of the media startup mamma media , which was taken over by Styria Media Group in January 2013 . In 2010 Anitra Eggler started her own business as an author and speaker. That same year she was from the Austrian women's magazine Woman to "no. 1 Power Woman ”in the“ Advertising and Public Relations ” category .
Teaching
- 2009 to 2011: Guest lecturer for social media marketing , corporate communication and internal communication in the bachelor's degree in media management at the Sankt Pölten University of Applied Sciences .
- 2009 to 2014: Guest lecturer for information management and media management at the Management Center Innsbruck in the international master’s program in Management, Communication & IT.
Fonts
- Email makes you stupid, sick and poor. Digital therapy for a longer lifetime Self-published, Vienna 2011; Orell Füssli, Zurich 2012, ISBN 978-3-280-05487-1 .
- Facebook makes you stupid, blind and unsuccessful. Digital therapy for your Internet self Orell Füssli, Zurich 2013, ISBN 978-3-280-05495-6 .
- Hold mail! The best self-defense against cell phone terror, e-mail madness & permanent digital distraction Campus Verlag, Frankfurt 2017, ISBN 978-3-59350765-1 .
Web links
- Anitra Eggler's website
- Literature by and about Anitra Eggler in the German National Library
- Markus Lanz: Talkshow , accessed on November 13, 2015
- SRF1: Kulturplatz (TV portrait / feature) , accessed on November 13, 2015
- The Focus: Why Facebook makes you stupid , accessed on November 13, 2015
- Woman: "Digital trap: Expert Anitra Eggler in a talk" , accessed on November 13, 2015
- subway.de: Favorite drug attention , accessed on November 13, 2015
- Spiegel online: Interview , accessed on November 13, 2015
- Cicero: Interview “Only slaves can be reached all the time” , accessed on November 13, 2015
- Deutschlandradio Kultur: When distraction becomes permanent , accessed on November 13, 2015
Individual evidence
- ↑ Scholarship holder at the Institute for Journalist Training of Passauer Neue Presse e. V. ( Memento of the original from December 11, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed November 13, 2015
- ↑ standard.at: Three Austrian jurors in Cannes , accessed on November 13, 2015
- ↑ standard.at: Styria takes over mamma media , accessed on November 13, 2015
- ↑ kurier.at: Anitra Eggler goes self-employed , horizont.at: Anitra Eggler goes self-employed , accessed on November 13, 2015
- ↑ Woman: Die Topfrauen Österreichs ( Memento from March 6, 2016 in the Internet Archive ), accessed on November 13, 2015
| personal data | |
|---|---|
| SURNAME | Eggler, Anitra |
| BRIEF DESCRIPTION | German journalist, author and speaker |
| DATE OF BIRTH | June 9, 1973 |
| PLACE OF BIRTH | Karlsruhe |