atalanda

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Atalanda
legal form GmbH
founding 2012
Seat
Branch Online marketing
Website https://atalanda.com/

atalanda is a German service company that offers platforms for regional online marketplaces and is active in several cities in Germany as well as in Switzerland in Bern and Zurich (as of 2018).

offer

The company has local online marketplaces in several cities in Germany - Alfeld , Attendorn , Bedburg , Bitterfeld-Wolfen , Bochum , Braunau - Simbach , Eisleben , Ettlingen , Freilassing , Göppingen , Günzburg , Hamburg , Heilbronn , Homburg , Monheim am Rhein , Pfaffenhofen the Ilm , Wolfenbüttel , Wuppertal - as well as in Bern and Zurich in Switzerland (status: 2018).

Dealers can choose between a company profile without online sales, with regional online sales or with shipping. In addition to a monthly fee, 8% of the net value of the goods must be paid to the operator. You may invoice the customer for delivery costs up to a fixed amount.

Consumers can buy products from regional shops via the platform. Depending on the characteristics of the local online marketplace, you can order goods and collect them yourself, or have them delivered locally or nationally. The company advertises that local orders placed until late afternoon will be same-day delivery . Goods can be returned for exchange or returned to the store.

Atalanda presents itself as a supplement to Amazon or ebay . It is particularly suitable for customers who first research on the Internet where they can get which products on site and then buy them in brick-and-mortar stores (see also research online, purchase offline : ROPO effect ).

history

Atalanda was founded in 2012 by Roman Heimbold and partly financed by crowdfunding .

Atalanda's first regional online marketplace was created in Wuppertal with the name "Online City Wuppertal" (2014). Mönchengladbach (2015), Göppingen (2015) and other cities followed.

Cooperations

Deliveries are made by couriers that are mediated via the logistics platform atalogics , as well as by our partner DHL . For deliveries in Bern and Zurich, alanda cooperates with the Swiss Post .

Atalanda cooperates with dealer associations, business development agencies and local media. The company is a member of the Local Commerce Alliance network.

Media coverage

Atalanda and the marketplaces established by the company were reported in numerous media, including ZDF , Stern , Süddeutsche Zeitung and Welt . The local online platform will u. a. presented as an opportunity for local retailers to survive in the face of large online providers, and as a beacon of hope for city ​​centers .

Individual evidence

  1. a b c d What is atalanda? atalanda, accessed December 15, 2018 .
  2. atalanda. In: seedwatch.de. Retrieved December 15, 2018 .
  3. a b Michael Gassmann: The struggle of small traders against online power. In: world. December 21, 2015, accessed December 15, 2018 .
  4. Andreas Haderlein: atalanda and DHL now deliver twice a day in Wuppertal. Local Commerce Alliance, May 17, 2017, accessed December 15, 2018 .
  5. Key Account Manager for cities. atalanda, accessed December 15, 2018 .
  6. Atalanda GmbH. Local Commerce Alliance, accessed December 15, 2018 .
  7. Claudia Weiler: Retail against online competition. In: ZDF. Retrieved December 15, 2018 .
  8. ^ Rolf-Herbert Peters: How the city of Wuppertal stands up against Amazon. In: stern.de. June 14, 2015, accessed December 15, 2018 .
  9. ^ Kerstin Vogel: Digital shopping in Freising. In: Süddeutsche Zeitung. December 2, 2018, accessed December 15, 2018 .