Feldschlösschen Heinrich Driver Brewery

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Brewery driver, former brewery house
Tower of the brewery driver
Sign driver beer
Demolition of the Drivers Brewery
Driver Beer Advertisement 2015
Driver-Pfungstädter advertisement 2015

The Feldschlösschen Heinrich Driver brewery was one of the larger breweries in the Upper Palatinate . In today's Ludwigshafen district of Oggersheim , beer was brewed from 1880 to the 1980s. The brewery was owned by the family for around a hundred years.

History of the brewery

Brewery in the founding generation 1880–1904

At the age of 25, Heinrich Driver senior, from the Pleikartsförster Hof , a hamlet near Kirchheim , bought the brewing equipment from the Ganß brewery in 1880 after attending the brewing academy in Worms and training in various large breweries in Neuwied, Dortmund, Hamburg and Altona and brewery in the center of Oggersheim. This brewery was now only operated as a malt house by Georg Ganß . Driver also acquired the beer cellar and beer garden Kunstgarten and Zum Feldschlösschen . Driver built a new brewery with a new brewhouse there at Ganßschen Kunstgarten , outside the city in the direction of Frankenthal . In 1894, the founder of the brewery von Ganß also acquired the malting business in the city center. Heinrich Driver died of diabetes in 1904 at the age of 49 . Now his second wife Anna Friederike Elise booklet (1865-1933) operational - the first wife Magdalena Hupfer (1855-1893), daughter of a cotton factory in Oggersheim died early - in heirs with the children and with the support of the nephew Georg Jakob driver as brewmaster the brewery continues.

Second and third generation breweries 1904–1962

Georg Jakobreiber was born in 1878 like the company founder on the Pleikartsförster Hof. In 1904 he married Maria Queva (1883–1959), the niece of Josef Queva, in Oggersheim . In 1913, Heinrichreiber junior took over as commercial manager with his brother Julius as technical manager of the brewery, which in 1913 was converted from a family business to a general partnership.

In 1920 Heinrich Driver jun. elected full-time mayor of Oggersheim for the SPD and left the company. He now owned the former malt house in the center of the village; his brother Willyreiber as commercial director and Juliusreiber as technical director ran the company together. From 1935 to 1939 the brewery driver was gradually enlarged and modernized. The brewery participated in the construction of two housing estates in Oggersheim-Notwende. The old brewhouse was replaced by a new one in 1935, and a modern administration building was built in 1936. The company applied for recognition as a model company .

Walter Driver became a lieutenant in World War II and, after being released from captivity, joined the brewery in 1947, initially as a master brewer. With the currency reform , the company was enlarged and the product range in 1953 a. a. expanded to include the alcohol-free branded bottling of Afri-Cola and Bluna .

After Julius Driver's death in 1950, Willy Driver and his nephew Walter owned the brewery together. Willy Driver married Sophie Göhring shortly before his death in 1962. Two other children of the company founder were not involved in brewery operations.

Fourth generation brewery 1962–1982

After his father Julius died in 1950 and his uncle Willy Treiber in 1961, Walterreiber became sole head of the company in 1962. Driver had depots in Alzey , Haßloch , Heidelberg , Mannheim , Viernheim and on Sylt and employed 140 people. The brewery flourished until the 1980s, Walter Driver did not transfer the running of the brewery operation to his children despite appropriate training.In 1982 he sold the brewery and the driver beer brand to the Pfungstädter Brauerei Hildebrand GmbH, which moved the beer production to Pfungstadt. Sales and administration remained in Oggersheim until 1990.

Resuscitation attempt and end of the brewery

At the end of 1986 Henryk Orlik tried to revive the brewery as a house brewery under the name of Oggersheimer Pfalzbräu GmbH without success with a Premium Spezial top-fermented + (light) . The company was deleted from the commercial register in 1990. Various small companies rented parts of the company buildings without a long period of time. The brewery building gradually fell into disrepair. Walterreiber died in 2005, his second wife in 2010. The company address of the brewery driver GmbH remained in Ludwigshafen-Oggersheim until 2010 together with the Pfungstadt branch. The headquarters of the brewery driver GmbH then also moved to Pfungstadt, the sales department is now based at the subsidiary Köthener brewery. In 2012, the driver brewery in Oggersheim was finally demolished in favor of the construction of residential buildings. The beer, Pils and Export , was offered by the brewery in Köthen in Saxony-Anhalt , which also belongs to the Pfungstädter group, in a simple presentation as beer in the lower price range and has not been actively marketed for a long time.

New marketing of the driver beer

Since 2015 the driver beer has been actively marketed again with the new design of the bottle shape and the labels with the brewery address Pfungstadt, in the varieties "Pils" and the export-like "1880". At restaurants in the Ludwigshafen district of Oggersheim, such as B. the former brewery tavern driver, now Pfungstädter advertises together with the Pfungstädter beer for the driver beer.

Driver beers

  • Driver health beer
  • Driver Edel Hell export type
  • Driver Cabinet Pils
  • Driver wheat beer
  • Driver Bier Doppelbock
  • Driver Christmas beer
  • Driver Beer Fest Beer
  • Driver beer export
  • Driver Cabinett Pils
  • Driver Kurpfalz Pils
  • Driver 1880 Original Helles (approx. 4.9% alcohol content, approx. 11.5% original wort)
  • Driver cyclists; (approx. 2.7% alcohol content, approx. 11.5% original wort)
  • Driver pils; (approx. 4.9% alcohol content, approx. 11.5% original wort)

swell

  • 1881–1931 Palatine art of brewing, for the 50th anniversary of the Heinrich Driver company - Feldschlößchen Oggersheim brewery by ELLantz, ed. by Julius and Willyreiber, Oggersheim 1931.
  • Karl Kreuter: From the Chronicle of Oggersheim, 4th expanded edition, published by Siegfried Fauck, Grünstadt 1983.
  • Ludwigshafen - From the industrial city to the metropolis, ed. v. Press office of the city of Ludwigshafen, 2nd edition, Mannheim 1967.
  • StALu, birth, marriage and death files Oggersheim.

Individual evidence

  1. Cult brand is experiencing a renaissance: Driver beer is returning to the Palatinate - PREGAS . March 9, 2015.
  2. a b c Info brochure Driver - Tradition since 1880, Ed. Pfungstädter Brewery, Pfungstadt 2015