Europaallee (Norderstedt)
The Europa Allee is a pedestrian zone in Norderstedt . It is located in the Garstedt district , close to the Garstedt underground station on the U1 line of the Hamburger Hochbahn . With the retail stores that are predominantly located there, it serves to provide local supplies for the residents of Garstedt. Together with the Herold Center shopping center, a Karstadt and a Saturn branch, it forms a regionally and nationally known shopping location with good transport connections by train, bus and car in Schleswig-Holstein . Parking spaces are available.
Location and description
Europaallee begins in the north on Coppernicusstraße opposite the Coppernicusgymnasium. At its end, it joins Ochsenzoller Strasse in the south, which runs across it. Europaallee runs in a north-south direction between the Herold Center shopping center as the western boundary and Willy-Brandt-Park as the eastern boundary. It is 570 meters long. Europaallee is a traffic-calmed pedestrian zone that can only be used by pedestrians, cyclists and wheelchair users. Motorized delivery traffic, market feeders and visitors to the district library are free.
The pedestrian zone is made up of four parts. The first part is an open pedestrian zone that connects to Copernicusstrasse. Copernicusstrasse ends here as a dead end. The long paved area of the first part is loosened up in the middle by an avenue with old trees. Several multi-storey residential buildings are integrated in the western boundary above the Herold Center. On the east side there are also residential buildings that house shops on the ground floor. At the end of the first part of the pedestrian zone there is a wide building opening to the walking paths of Willy-Brandt-Park and to the fire brigade access roads to Europaallee.
The second part follows directly in the form of a one-story, covered passage called Europa Passage. A large number of smaller or larger shops opposite one another can be found in it. Shortly after entering the Europa Passage, the de Gasperi Passage branches off to the west. It is a connecting hall to Berliner Allee.
The third part, called the southern extension of the Herold Center complex, was completed and opened at the end of 2015 after 20 years of planning. The southern extension is a two-story passage that you enter from the Europa Passage after a short, open-air passage.
The fourth part of the Europaallee pedestrian zone connects to the southern extension. This is again an open pedestrian zone. There are other shops and offices opposite each other. In addition, this part is upgraded by two designed, but already older, green spaces, an elongated, central strip of green with tall trees and a raised seating island with umbrella-like, smaller trees as well as art, a fountain and street furniture.
Importance as a shopping street
Europaallee is a varied shopping street that also has restaurants, cafés and a bistro.
In part 1 of the pedestrian zone there are only a few shops, such as B. a gym, a pharmacy, a game room and public buildings such as a school, the police, the tax office and the district library. In this part there is a weekly market (Wednesdays and Fridays).
In the second part, the Europa-Passage, the following shops are located: a drugstore, a fish shop with snack, an ice cream parlor, a bistro, a shoemaker, a hearing aid acoustician, and a tailoring shop.
In the third part, the southern expansion of the Herold Center location, a large Rewe center with a beverage market and a bakery with a café, a newspaper shop with lottery acceptance and others were established in December 2015. In this new part there is also vacancy.
The 4th part includes the following shops and offices: Fielmann , two restaurants, two bank branches, a tax consultancy and auditing company, a construction company, a real estate agent, medical practices and a law firm.
Europaallee gains further importance as a local supply location through its connection in a joint complex with the Herold Center and the Karstadt and Saturn branches . The customers who come there from a radius of up to 50 km often also walk through Europa-Allee. Thanks to good anchor tenants in the Herold Center ( H&M , C&A , P&C , Rewe ) with a total of 140 shops on 26,000 m² on two floors, up to 40,000 customers come daily according to the center management. As a result of the restructuring of Karstadt that has just taken place and the parallel redesign of its premises and product range, Karstadt, according to the branch manager, has had double-digit sales growth in the past year and is now earning "money through the cash register" again. The extensive modernization measures of the Herold Center also had an impact on sales there, as the center manager announced. Ultimately, the acquisition of Saturn as an additional anchor tenant at this location had extremely positive effects on the level of awareness and sales for the entire location. There are no published measurements of the number of customers on Europaallee, but it can be assumed that the entire location will benefit from the additional customers. For parts 1, 2 and 4 (part 3 is new) of Europaallee, it is advisable to check whether their external design and the structural substance still go hand in hand with their increased importance for the location. It is also important to continuously check the industry mix to see whether it is still what customers expect.
Photo gallery
Fountain
Craftsman monument
Seating island with benches and trees
View of the entrance area of the De-Gasperi-Passage from the Europa-Passage
criticism
There was a public discussion when another very large Rewe store, the Rewe Center, wanted to move into the third part of Europaallee, the southern extension of the Herold Center complex. There would then be five Rewe stores within a few kilometers. One is in Ochsenzoll on Langenhorner Chaussee at the Ochsenzoll underground station , one in the Schmuggelstieg shopping street in Ochsenzoll, another on Segeberger Chaussee near Ochsenzoll, one has been located in the Herold Center itself at the north end for a long time and now the Rewe Center should still be move into the southern extension with an expanded range. Some people from Norderstedt did not want this Rewe dominance, but wanted other markets to be located there as well. The offer was viewed as too one-sided in this spatial proximity. It was discussed whether these markets moved in only in these places in order to prevent a healthier business mix from being achieved and e.g. B. opened a competitive supermarket like Edeka or Real in these exposed areas. The objections of the citizens of Norderstedt had no effect. The Rewe Center was opened in the southern expansion in part 3 of Europaallee at the end of 2015. There was also criticism from Hamburg when Norderstedt had recruited the new anchor tenant Saturn.
Web links
Individual evidence
- ↑ Herold-Center Norderstedt , ECE project management .
- ↑ Customer downturn in the new building , Hamburger Abendblatt , 9./10. July 2016, p. 17.
- ↑ Sales are growing in double digits , Hamburger Abendblatt, 9./10. July 2016, p. 19.
- ↑ Hamburg criticizes Herold Center plans , Hamburger Abendblatt, August 15, 2013.
Coordinates: 53 ° 41 '3.1 " N , 9 ° 59' 14.3" E