shopping street
A shopping street , also shopping street , shopping street is a street in a city full of shops, which has a high frequenting to passersby and potential customers. Often these are pedestrian zones or streets without individual motorized traffic . To this end, many dealers join forces in shopping street associations and use the wide range of so-called city marketing projects to improve the quality and marketing of their streets. In addition to restaurants, clothing chains often dominate the streets. In a European comparison, Germany in particular has far more shopping streets due to the high number of pedestrian zones. The main competition is the shopping malls.
The frequency of pedestrians on a shopping street is considered by retailers to be an important indicator of the sales opportunities of companies in the city concerned. The number of passers-by supplements common criteria such as centrality, turnover or purchasing power indicators and forms a basis for the location decision .
The most popular shopping streets in Germany
| city | Street | Passers-by per hour in 2011 | Passers-by per hour 2012 | Passers-by per hour 2013 | Passers-by per hour 2016 | Average 2004–2013, 2003–2012 |
2007-2016 average |
|---|---|---|---|---|---|---|---|
| Cologne | Schildergasse | 14,265 | 12,930 | 11,910 | 16,835 | 14,075 | 13,622 |
| Munich | Neuhauser Strasse | 13,515 | 9,275 | 11,920 | 14,720 | k. A. | 10,752 |
| Frankfurt am Main | Line | 13,035 | 13,120 | 10,965 | 14,250 | 12,994 | 12,448 |
| Munich | Kaufingerstrasse | 12,975 | 11,820 | 10,980 | 13,395 | 13,264 | 12,860 |
| Dusseldorf | Schadowstrasse | 7,965 | k. A. | 9,250 | 12,365 | 8,330 | 8,259 |
| Hanover | Georgstrasse | k. A. | 7,810 | 9,850 | 12,215 | 8.002 | 8,901 |
| Hamburg | Mönckebergstrasse | 11,730 | 10,380 | 9,855 | 9,715 | 9,467 | 10,296 |
| Dortmund | Westenhellweg | 9,905 | 9,540 | 12,950 | 9,475 | 10,886 | 10,041 |
| Stuttgart | Koenigstrasse | 12,185 | 11,335 | 9,380 | 8,890 | 10,997 | 10,573 |
| Wiesbaden | Kirchgasse | 11,100 | 8,855 | 8,370 | 8,730 | 8,551 | 9,652 |
| Hamburg | Spitalerstrasse | 11,190 | 9,840 | 9,215 | 8,275 | 9,535 | 10,309 |
| Dusseldorf | Flinger Strasse | k. A. | 10.150 | 11,790 | 8,035 | 7,732 | 8,838 |
| Munich | Valley * | 7,375 | 7,660 | 8,190 | 8,015 | 6,744 | 7,334 |
| Bielefeld | Bahnhofstrasse | 8,400 | 8,515 | 6.265 | 7,975 | k. A. | 7.174 |
| Cologne | high Street | 9,795 | 8,145 | 8,625 | 7,665 | 9,866 | 9,489 |
| Bremen | Obernstrasse | 8,175 | k. A. | k. A. | 7,430 | k. A. | 5,897 |
| Karlsruhe | Kaiserstrasse | k. A. | k. A. | k. A. | 7,280 | k. A. | 5,586 |
| Munich | Wine route | 7.185 | k. A. | 7,560 | 7.210 | 7,667 | 7,663 |
| Berlin | Tauentzienstrasse | 7,930 | k. A. | 8,390 | 7.205 | 8,396 | 8,337 |
| Dresden | Prague street | k. A. | k. A. | k. A. | 7.120 | k. A. | 6.102 |
| Gelsenkirchen | Bahnhofstrasse | k. A. | k. A. | k. A. | 6,795 | k. A. | 5,783 |
| Saarbrücken | Bahnhofstrasse | k. A. | 6,705 | 5,150 | 6,580 | 6.315 | 5,947 |
| Muenster | Ludgeristraße | 8,645 | 9,420 | 6,825 | 6,525 | 8,571 | 8.105 |
| Hanover | Karmarschstrasse | k. A. | k. A. | k. A. | 6.225 | k. A. | n / a |
| Hanover | Great Packhofstrasse | k. A. | k. A. | k. A. | 6.110 | k. A. | 5,366 |
| Berlin | Kurfürstendamm | 8,145 | 8,240 | 7,015 | 6,045 | 7,441 | 7,273 |
| Munich | Sendlinger Strasse | k. A. | 7,785 | 7,470 | 5,980 | 5,882 | 6,065 |
| Leipzig | Petersstrasse | 7,585 | 7,375 | 6,450 | 5,765 | 7,461 | 7,455 |
| Berlin | Schlossstrasse (Steglitz) | k. A. | k. A. | 10,225 | 5,595 | 4,615 | 4,986 |
| Berlin | Alexanderplatz | 8,085 | k. A. | 7,575 | 5,320 | 6.316 | 6,964 |
| Leipzig | Grimmaische Strasse | k. A. | k. A. | k. A. | 5,285 | k. A. | 5,847 |
| Bonn | Remigiusstrasse | k. A. | k. A. | 6,795 | k. A. | 6,275 | k. A. |
| eat | Kettwiger Strasse | k. A. | k. A. | 6,490 | k. A. | 6.264 | k. A. |
| Nuremberg | Karolinenstrasse | k. A. | 7,520 | k. A. | k. A. | 8,110 | k. A. |
| Nuremberg | Wide alley | k. A. | 7,800 | k. A. | k. A. | 6,255 | k. A. |
| Dortmund | Ostenhellweg | 8,460 | k. A. | k. A. | k. A. | k. A. | k. A. |
| Mannheim | Mannheim planks | 8,660 | 7,360 | 6,300 | k. A. | k. A. | k. A. |
| Freiburg in Breisgau | Kaiser-Joseph-Strasse | 7,380 | k. A. | 5,790 | k. A. | k. A. | k. A. |
| trier | Simeon Street | 7,530 | k. A. | 5,610 | k. A. | k. A. | k. A. |
| Kaiserslautern | Torch street | k. A. | k. A. | k. A. | 5,620 | k. A. | k. A. |
| Ulm | Hirschstrasse | 7,400 | 8,620 | 5,395 | k. A. | 7,715 | k. A. |
* = Connecting road between Marienplatz and Isartor
Measured pedestrian frequency on Saturday, April 16, 2011 (1–2 p.m.), Saturday, April 21, 2012 (1–2 p.m.) and on Saturday, April 27, 2013 (1–2 p.m.)
The definition of “shopping street” does not include Bahnhofstrasse in Hanover , for example , which has a sales area of 50,000 m², half of which is in Galeria Kaufhof . Rather, Bahnhofstrasse serves as a connecting axis between Hanover Central Station and Kröpcke . At the peak, almost 9,000 passers-by are counted every hour, but this is also due to the connection to local and long-distance transport through Hanover main station , customer loyalty to the Niki-de-Saint-Phalle-Promenade and the shopping center of the Ernst-August-Galerie is due.
Web links
Individual evidence
- ↑ Top 25 shopping streets in Germany 2015 ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
- ↑ April 21, 2012 13: 00–14: 00 according to Jones Lang LaSalle ( memento from October 14, 2013 in the Internet Archive ), quoted from the Dortmunder Zeitung from July 18, 2012
- ↑ Jones Lang LaSalle - Pedestrian Frequency Count 2013 The 25 Most Popular Shopping Miles In Germany ( Memento from September 29, 2013 in the Internet Archive )
- ↑ http://www.jll.de/germany/de-de/presse/newsletters/retail-news-4-2016
