For you, Madame ...

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Movie
German title For you, Madame ...
Original title Vogues of 1938
Country of production United States
original language English
Publishing year 1937
length 109 minutes
Rod
Director Irving Cummings
script Bella Spewack ,
Sam Spewack
production Walter Wanger
music Victor Young
camera Ray Rennahan
cut Otho Lovering ,
Dorothy Spencer
occupation

For you, Madame ... (Original title Vogues of 1938 , also Walter Wanger's Vogues of 1938 ) is an American musical film by the director Irving Cummings from 1937 .

action

George Curson owns one of New York's hippest fashion houses until the day he denied Wendy Van Klettering a request to postpone the delivery of her wedding dress. Wendy doesn't want to marry the filthy rich but boring Henry Morgan and tries to get out of the marriage. When her wish is not granted, she leaves Morgan anyway. Curson thinks nothing of it, he has other worries: Curson's wife, the former actress Mary, is pushing onto the catwalk. His star designer Sophie Miller has an assistant named Betty who is married to would-be designer Prince Muratov. He tries to gain a foothold as a fashion designer himself. This is just right for Morgan, who wants revenge for his future wife leaving him. So he builds a fashion house for Muratov. This in turn lets Betty steal Sophie's latest design.

Muratov is now trying to persuade a long-time customer of Curson named Mrs. George Curtis-Lemke to wear "his" creations to a show. Wendy, who has since fallen in love with Curson and works as a model for him, succeeds in sabotaging the performance and winning the fashion competition, but Curson's problems are only just beginning: Brockton, a family friend, is trying to advance Mary's career. His first show, "The Vogues of 1938" with Mary as a model, is a flop, but Mary insists that Curson keep putting money into the show. Eventually, however, no success sets in and Curson is broke.

Morgan now wants to buy the building from Curson. However, Curson manages to get his creations back. He also gets the sets from Brockton's flopped show. To save his belongings, he is using it to organize his own fashion show in his building. All attempts by Morgan to stop the show fail and even Muratov, who has since been fired by Morgan, helps his former rival. The show becomes a huge success and Curson can continue his career. Mary comes back from Reno towards the end of the show, where she got a lightning divorce. But Curson doesn't mind, he gets engaged to Wendy shortly afterwards.

background

For you, Madame ... it's an early technicolor film . Walter Wanger , producer of the film, wanted to make such a film as early as 1934, since at that time he had signed Frances Langford . However, as one of the first to have a color film made of Kampf in der Berge, he waited for the process to be polished. In fact, scenes with Langford were also filmed, but they didn't make it into the finished film.

The musical combines elements of the romance film with that of the film comedy . Oscar winner Warner Baxter , Joan Bennett , Helen Vonson , Mischa Auer , Alan Mowbray , Jerome Cowan , Alma Kruger and Marjorie Gateson could be won as leading actors . For Joan Bennett, the performance marked another career milestone, because on the set she met Walter Wanger, who first became her mentor and then her husband. Various models of that time were presented on the catwalk, including the advertisers for the cigarette brands Lucky Strike and Chesterfield , for the soap Lux and for the toothpaste Pepsodent .

The film received two Oscar nominations, one for Best Production Design and one for Best Song . The song That Old Feeling by Shep Fields was nominated .

criticism

Variety magazine praised the script of the musical, which is more like a libretto than a musical. In addition, the script would reveal many secrets of the fashion industry. The appearances of well-known models were highlighted. On the technical side, the use of Technicolor was described as the best application of the process so far.

Web links

Individual evidence

  1. ↑ a b c Vogues of 1938 (1937) - full review! Classic Film Guide, accessed January 30, 2013 .
  2. ↑ a b Roger Fristoe: Vogues of 1938. Turner Classic Movies, accessed on 30 January 2013 .
  3. ^ Vogues of 1938. Variety , accessed January 30, 2013 .