Fantasy bra

from Wikipedia, the free encyclopedia
"Bombshell" Fantasy Bra 2010, designed by Damiani
Adriana Lima with the "Bombshell" Fantasy Bra 2010

The presentation of the Fantasy Bra , a jeweled bra , was the highlight of the annual Victoria's Secret Fashion Show of the US underwear brand Victoria’s Secret . The Fantasy Bra was last presented in 2018. After that the show was discontinued.

history

Since 1996, Victoria's Secret has entrusted a well-known jeweler or jewelry designer with the design of the Fantasy Bra. The bra was initially only offered in the Victoria's Secret catalog, but has been part of the fashion shows since 2001 and regularly formed the centerpiece of the presentation on these. Each year, a model was selected from among the models at the fashion show, the Victoria's Secret Angels , who was allowed to wear the Fantasy Bra.

Heidi Klum and Adriana Lima wore the Fantasy Bra at three fashion shows. Gisele Bündchen , Tyra Banks , Karolína Kurková and Alessandra Ambrosio each wore the Fantasy Bra in two shows. The $ 15 million fantasy bra from 2000, worn by Gisele Bündchen, is listed in the Guinness Book of Records as the most expensive lingerie item ever created.

Luxury accessories and slow moving goods

The Fantasy Bra was touted by Victoria's Secret as the “ultimate Christmas present” and was regularly offered for sale in the catalog. However, only the copies from 2004 and 2012 have been sold since the first edition in 1996. Although the Fantasy Bras are de facto slow-moving, they fulfilled important functions for the brand. In the catalog, the million dollar showpiece formed the upper end of the price scale and thus shifted the price frame of reference upwards for the customer: In comparison, a bra for 100 dollars suddenly appeared extremely cheap. In the first few years this effect was intensified by the fact that the Fantasy Bras became more expensive from year to year until a purchase price of 15 million dollars was reached in 2000. Since then - the Fantasy Bra was now firmly established as an everyday cultural event - prices fell again, to 2 million dollars in 2010. Victoria's Secret never suffered a loss, because the jewels could easily be reused.

In addition to the Fantasy Bras, Victoria's Secret has also released other exclusive Fantasy Gifts , such as luxurious adventure safaris. All of these fantasy gifts were immeasurably expensive and luxurious, and thus ultimately unaffordable for customers. Although the Fantasy Gifts were offered for sale, they were not primarily aimed at sales, but expanded the fantasy world of the Victoria's Secret brand by an imaginary space to dizzying heights. The brand consciously plays with the limit of good taste and the fascination with the absurd.

In feminist literature it is criticized that the fantasy bra models were less aimed at potential buyers than constructed a fantasy world for heterosexual men in which scantily clad women advertise themselves as consumer goods. The Fantasy Bra represents itself as a link between two symbols of male power: taking possession of female sexuality and wealth. Diamond-studded engagement rings are a comparable form of expression of this symbolism of power.

Single Fantasy Bras

Fantasy Bra 2010 ("The Bombshell")

The Fantasy Bra 2010 was entitled "The Bombshell" (literally grenade, the term Bombshell Girl refers to a kind of pin-up ). The design for the cognac-colored bra comes from the jewelery manufacturer Damiani , which also designed the Fantasy Bra in 2009. 2355 white and cognac-colored diamonds in a harlequin pattern are arranged on a fine gold net on the cups, which are shaped with brackets. Both cups are connected by crossed diamond-studded ribbons, which also adorn the straps of the bra, in the middle is a heart-shaped 16-carat diamond. The production of the 60 carat diamond, 82 carat blue sapphire and blue topaz heavy model required 1500 hours of work by 6 jewelers. The Bombshell Fantasy Bra was presented in the catalog and at the annual fashion show by the model Adriana Lima and cost 2 million dollars, which was a rather affordable price compared to the Fantasy Bras presented in previous years.

Fantasy Bra 2011 ("Treasure")

The 2011 Fantasy Bra, titled "Treasure", was designed by the New York jeweler London Jewelers . In more than 500 hours of work, almost 3,400 pearls and precious stones, including white and yellow diamonds , citrines and aquamarines , were set in 18-carat yellow and white gold and worked into the light turquoise push-up brassiere . It is a model with metal brackets, with the cups tapering into two prongs at the top. The edges of the cups and the straps are set with rows of white pearls, the cups are also embroidered with a floral pattern made of pearls and precious stones. There is a yellow diamond each at the base of the carrier. The pendant in the middle of the bra is set with two large white (8 carat) and yellow (14 carat) diamonds arranged one below the other and ends in a tassel made of pearl and gemstone strings in white and light turquoise. Two more strings of pearls run below the actual bra from the middle to the closure on the back. The back of the bra is otherwise not decorated. All the diamonds processed add up to over 142 carats . On the show, the 2011 Fantasy Bra, which has a price tag of $ 2.5 million, was worn by Australian model Miranda Kerr .

Overview

year Surname Model price Designer
Shown at fashion show		 Itemization
link to illustration
1996 Million Dollar Miracle Claudia Schiffer $ 1 million No
1997 Diamond Dream Tyra Banks $ 3 million Harry Winston No
1998 Dream Angel Daniela Peštová $ 5 million Janis Savitt No
1999 millennium Heidi Klum $ 10 million No
2000 Red hot / panties Gisele Bündchen $ 15 million No
2001 Heavenly Star Heidi Klum $ 12.5 million Mouawad Yes
2002 Star of Victoria Karolína Kurková $ 10 million Mouawad Yes
2003 Very sexy Heidi Klum $ 11 million Mouawad Yes
2004 Heavenly "70" Tyra Banks $ 10 million Mouawad No
2005 Sexy splendor Gisele Bündchen $ 12.5 million Mouawad Yes
2006 Hearts On Fire Diamond Karolína Kurková $ 6.5 million Hearts on Fire Yes
2007 Holiday Selita Ebanks $ 4.5 million Mouawad Yes
2008 Black Diamond Miracle Adriana Lima $ 5 million Martin Katz Yes
2009 Harlequin Marisa Miller $ 3 million Damiani Yes
2010 Bombshell Adriana Lima $ 2 million Damiani Yes
2011 Treasure Miranda Kerr $ 2.5 million London Jewelers Yes
2012 Floral Alessandra Ambrosio $ 2.5 million London Jewelers Yes
2013 Royal Candice Swanepoel $ 10 million Mouawad Yes
2014 Dream Angels Adriana Lima &
Alessandra Ambrosio 		2 × $ 2 million Mouawad Yes
2015 Fireworks Lily Aldridge $ 2 million Mouawad Yes
2016 Bright Night Jasmine Tookes $ 3 million Eddie Borgo Yes
2017 Champagne Nights Lais Ribeiro $ 2 million Mouawad Yes
2018 Dream Angel Elsa Hosk $ 1 million Atelier Swarovski Yes

literature

  • Stephanie Pedersen: Bra: a thousand years of style, support and seduction. David & Charles, 2004, p. 29ff. ISBN 978-0-7153-2067-9
  • Rebecca Ross Russell: Gender and Jewelry: A Feminist Analysis. 2010, p. 49. ISBN 978-1-4528-8253-6

Individual evidence

  1. ↑ "Victoria's Secret" says goodbye to the fashion show on television (source: vip.de). Retrieved June 14, 2020 .
  2. ^ A b Pedersen, Stephanie: Bra: a thousand years of style, support and seduction . David & Charles Publishers, 2004, ISBN 978-0-7153-2067-9 , p. 110.
  3. ↑ a b Paul Sussman : The Ultimate in lingerie: $ 15m set . In: CNN , December 1, 2005. Retrieved December 18, 2011. 
  4. ↑ Aarti Iyengar: Victoria's Secret Fantasy Bra: Everything a guy needs to know about the bra worth 13 crore . In: GQ India . November 21, 2017. Retrieved December 28, 2017.
  5. ^ Robert H. Frank: Falling behind: How rising inequality harms the middle class . University of California Press, 2007, p. 37. ISBN 978-0-520-25252-3 .
  6. ↑ Bernd Schmitt, David L. Rogers, Karen Vrotsos: There's no business that's not show business: marketing in an experience culture . Financial Times Press, 2004. S, 82. ISBN 978-0-13-047119-2
  7. ^ Rebecca Ross Russell: Gender and Jewelry: A Feminist Analysis. 2010, p. 49.
  8. ↑ Angels and Diamonds: Victoria's Secret ... . Retrieved December 24, 2011.
  9. ^ Adriana Lima & the 2010 bombshell fantasy bra ( English ) October 16, 2010. Accessed December 24, 2011.
  10. ↑ Leah Ornstein: All The Details About Miranda Kerr's $ 2.5 Million Bra! . In: radaronline.com , November 30, 2011. Retrieved December 23, 2011. 
  11. ↑ Susan Denley: Fashion News: Victoria's Secret fashion show models strut . In: latimesblogs.latimes.com , November 30, 2011. Retrieved December 23, 2011. 
  12. ↑ Fashion News: Victoria's Secret fashion show models strut . Retrieved December 23, 2011.
  13. ^ Bird, Laura: Forget ties; Catalogs offer much more for Christmas . In: The Wall Street Journal . November 17, 1996. Retrieved December 18, 2011.
  14. ↑ a b c d e f g Talarico, Brittany: The Victoria's Secret Fantasy Bra Turns 21: See Its Evolution . In: People Magazine . November 14, 2017. Retrieved December 28, 2017.
  15. ^ Paschal, Jan: Diamonds ARE a girl's best friend . In: Reuters . November 13, 2001. Retrieved December 18, 2011.
  16. ↑ Bhatnagar, Parija: Betting on the 11 million bra . In: CNNMoney.com , October 31, 2003. Retrieved December 18, 2011. 
  17. ↑ MOUAWAD AND VICTORIA'S SECRET 2003 THE VERY SEXY FANTASY BRA ( Memento of the original from December 29, 2017 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.mouawad.com
  18. ^ Tyra Banks reveals 10-million . In: Hello Magazine . October 14, 2004. Archived from the original on September 4, 2012. Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved December 18, 2011. @1@ 2Template: Webachiv / IABot / www.hellomagazine.com
  19. ↑ Crean, Ellen: Bundchen Has The Secret . In: CBS News . December 5, 2005. Retrieved December 18, 2011.
  20. ↑ HEARTS ON FIRE CREATES A HOLIDAY GIFT LIKE NO OTHER
  21. ↑ Thomas, Karen: Victoria's Secret has a gem-dandy fantasy . In: USA Today , October 9, 2007. Retrieved December 18, 2011. 
  22. ↑ Marisa Miller to Rock Victoria's Secret's New Diamond-Studded . In: People Magazine . October 21, 2009. Archived from the original on September 4, 2012. Info: The archive link was automatically inserted and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved December 18, 2011. @1@ 2Template: Webachiv / IABot / stylenews.peoplestylewatch.com
  23. ^ Adriana Lima and the 2 million 2010 bra . Retrieved December 28, 2011.
  24. ↑ jkucsak: The 2.5 Million . Yahoo! . October 20, 2011. Retrieved December 18, 2011.
  25. ↑ Miranda Kerr meets her fantasy bra ( English ) victoriassecret.com. October 21, 2011. Retrieved December 23, 2011.
  26. ↑ Candice Swanepoel to wear the . The Huffington Post . October 16, 2013. Retrieved October 16, 2013.
  27. ↑ Victoria's Secret's 2M Jeweled Dream Angels . ABC News . November 3, 2014. Retrieved November 3, 2014.
  28. ↑ Victoria's Secret Designer Pascal Mouawad Talks Creating The Iconic 2 Million, Worn By Lily Aldridge . November 13, 2015.
  29. ↑ Victoria's Secret: Victoria's Secret Angel Jasmine Tookes Will Wear The 2016. October 26, 2016, accessed October 26, 2016 .
  30. ↑ With Bella Hadid and "Fantasy" - The "Victoria's Secret" angels land in Paris , n-tv, October 27, 2016, accessed March 2, 2017
  31. ↑ Sam Reed: Style Notes: Lais Ribeiro to Wear $ 2M VS Fantasy Bra; Ann Taylor Launched a Rental Service. November 2, 2017. Retrieved November 21, 2018 .
  32. ↑ Amy de Klerk: Elsa Hosk will wear the Fantasy Bra at the 2018 Victoria's Secret Show. November 5, 2018, accessed November 21, 2018 .