Fictional branded product

from Wikipedia, the free encyclopedia

Fictitious branded products (including fake or fantasy products ) are props that imitate branded products commonly used in television and cinema productions , but do not exist in reality. The creative part of the fictitious products is subordinate to the work area film graphics .

commitment

This article or paragraph presents the situation in Germany . Help us to describe the situation in other countries.

Fictitious branded products are used internationally in many cinema films as well as in many series and television films in Germany and Austria when there is no comparable product in reality or when it cannot or should not be shown for various reasons.

Fictitious branded products have not only appeared in German television series since the surreptitious advertising scandal surrounding “ Tatort ” and “ Marienhof ”. According to Section 7, Paragraph 6, Clause 1 of the Interstate Broadcasting Treaty (RStV), surreptitious advertising is prohibited. However, product placement is expressly permitted in certain cases. Nevertheless, z. For example, the successful RTL soap opera “ Gute Zeiten, Bad Zeiten ” has only been using fictional products for many years. The reason for this is not only to prevent a possible violation of the Interstate Broadcasting Treaty, but also to behave neutrally towards advertisers. For example, no beer manufacturer will buy the expensive advertising time between the program blocks if the products of a competing supplier are advertised indirectly through product placement within the series.

In addition to fictitious branded products, media that do not exist in reality such as daily newspapers or magazines are often used; but also Internet sites (e.g. search engines or social networks) for film and series productions. Similar requirements regarding presentation and design apply to them as to fictitious products.

Manufacturing

With series like GZSZ or Soko Kitzbühel , ten or more such props often have to be produced in one day, whereby the tight deadline demands a high degree of creativity and graphic implementation skills from the designers. The graphic designers are based on an average of existing products. You do not copy complete designs , but filter out the typical properties of the specific product range in order to graphically design your own product.

In the production of such props, despite the sometimes hectic way of working, attention must be paid to accuracy. The designers often do not know beforehand how large and how long their “product” will be shown on television. For this reason, the products are also provided with typical elements such as barcodes , list of ingredients, green dots , quantities, etc.

Furthermore, attention must be paid to ensuring that the fictitious branded products in the finished series or in the finished film are not perceived as such. At best, they should also line up seamlessly next to products of a similar type in shops.

Once the design on the computer has been completed, the procedure varies depending on the type of prop. Bottles, for example, are provided with printed stickers. In some cases, entire packaging (e.g. for muesli) is completely redesigned, printed out and assembled. The redesign of magazines and books, in which only the cover pages are replaced, is also popular.

Well-known fictional branded products

Some fictional branded products that play a role in series or films are:

Web links

Individual evidence

  1. Page (8/2005)
  2. Der Spiegel (Kulturspiegel, 5/2006)
  3. taz (February 15, 2006)
  4. Rheinische Post (July 27, 2006)
  5. Süddeutsche Zeitung (August 4, 2006)