Garley
Garley is the name of a beer - brand and a former brewery from Gardelegen in Altmark . Garley is considered to be the oldest beer brand as well as the oldest continuously existing brand name in the world. The beer has not been produced since May 2013.
history
The town Gardelegen received the on 16 July 1314 by the Marquis Waldemar brewing rights . This date is considered to be the birth of Garley beer. Around 1400 there were five large breweries in Gardelegen, and for the first time the city coat of arms showed three hop tendrils as a symbol of the local art of brewing and the widespread hop cultivation in the region. In 1567 there were 176 houses with brewing rights in the city.
In 1698 Tsar Peter the Great traveled through the city. According to legend, he praised the Garley as the best drink on earth. In 1729, King Friedrich Wilhelm I of Prussia stipulated in a royal order that Garley must not be adulterated or watered down. The price was fixed at 1 groschen 6 pfennigs per quart . Even the residents of the Braunschweig district of Calvörde imported this beer. In 1900 there were still four breweries in Gardelegen: Haase Brothers in Sandstrasse, Pengel steam beer brewery in Stendaler Strasse, Paasche wheat beer brewery and the Bürgerliche Brauhaus in Magdeburger Strasse. Thirty years later, only one brewery was still producing, the Haase Brothers Brewery . In 1972 it was expropriated and then operated under the name VEB Garley-Bräu . In the 1980s it was incorporated into the VEB Beverage Combine in Magdeburg .
After the end of the GDR , Garley-Bräu GmbH was founded. In 1994 the traditional brewery came to an end. In 1996 the two Hösl brothers from Upper Palatinate took over the company (now: Garley Spezialitaten Brauerei GmbH ). The Garley brand, which is deeply rooted in the region, achieved sales records in the first few years after it was founded. The top margin of almost 50,000 hectoliters was achieved. Numerous specialty beers were next to the successful Garley Premium Pilsener created, such as the Swarte Beer (later Black Rider ), the festival beer Altmärker Christmas , the Altmärker Narrenbräu , the Garley Double Caramel , the Bismarck beer and Potzblitz -Biermischgetränke. After master brewer Maximilian Hösl left the company, the company ran into financial difficulties and had to file for bankruptcy in 2005. Maximilian Hösl and his family, who now ran a brewery in Penig, Saxony , continued to run the Garley brewery. Under the name Garley Traditionsbrauhaus since 1314 , the output in 2009 was 36,000 hectoliters. Garley Premium Pilsener, Garley Spezial-Export, Garley Diet Pilsener, Garley Bock, Garley Radler Lemon and the dark beer Kellerberg were brewed, and from 2009 also the Garley Original. Garley Christmas Dream, which was sold from October to December, was added seasonally .
The traditional Garley brewery since 1314 belonged to the Maximilian Hösl family from 2005, as well as the Luckenwalder Specialty Brewery, the Peniger Specialty Brewery and, for a short time, the Herborn Brewery . In September 2012, presented Peniger specialty brewery a bankruptcy petition at the local court of Chemnitz . The Garley Brewery is part of the bankruptcy estate. The Garley was last made in Penig . Production was stopped in May 2013.
The trademark rights have been with the owner of the Hartmannsdorf brewery since September 2013 . In 2014, the Magdeburg boxing promoter Ulf Steinforth bought the brewery site.
meaning
In 1748, Carl von Linné wrote in a treatise on beer, published in the Swedish Academy of Sciences in Stockholm, “The Germans, their Garley”.
Web links
Individual evidence
- ↑ a b Garley is no longer brewed. Volksstimme of July 20, 2013, accessed on January 28, 2014
- ↑ Widar Ziehnert : Prussia's folk tales. Leipzig 1839, vol. 1, p. 231.
- ↑ The future of the Gardeleger Garley brewery is uncertain . In: Volksstimme, September 26, 2012, p. 20
- ↑ Report at gardelegen.de ( Memento from June 6, 2014 in the Internet Archive ) (archive version)
- ^ Box promoter buys Garley Brewery. Volksstimme from August 16, 2014, accessed on January 1, 2015