Georgetown cupcake
Georgetown Cupcake is a bakery chain specializing in cupcakes , the first branch of which was founded in the US capital Washington, DC and which now has six branches. The chain's first store was founded by sisters Katherine Kallinis Berman and Sophie Kallinis LaMontagne in February 2008. Georgetown Cupcake is one of the typical midsize companies founded in North America due to the surge in popularity of cupcakes, a trend that began in the late 1990s. The bakery is known to a broader audience because the TLC TV channel themed everyday life in the bakery in the reality show DC Cupcakes, which was broadcast from 2010 to 2014 .
Company history
Sisters Katherine Berman and Sophie LaMontagne, who grew up in Toronto , learned to bake from their Greek grandmother. Prior to founding the company, LaMontagne worked for an equity firm in Boston and Berman worked for Gucci in Toronto. Berman concluded that the Washington metropolitan area was a good area for a cupcake shop.
Cupcakes has been a food trend that has been observed in New York since the late 1990s. A bakery there, the Magnolia Bakery , and the cupcakes produced there appeared for the first time briefly on July 9, 2000 in the episode obstacle course (original title of the episode: No Ifs, Ands, or Butts ) of the series Sex and the City . There is a short scene of the two actresses Sarah Jessica Parker and Cynthia Nixon in their roles as Miranda and Carrie, which shows them on a bench in front of Magnolia Bakery. The character Carrie eats a cupcake while she discusses her current relationship problems with Miranda. The entire scene lasts only 20 seconds, but is believed to be the reason why the preference for cupcakes developed into a US-wide trend. The ongoing trend, huge media coverage, and apparent commercial success of such artisan cupcakes, which sold for between $ 3 and $ 4, resulted in a number of companies being set up specializing in this type of pastry. In 2005, for example, Sprinkles Cupcakes was founded in Beverly Hills, the first bakery in the United States to specialize exclusively in the production of cupcakes.
The sisters Berman and LaMontagne financed their business start-up with their savings and a small start-up loan. Their mother, Elaine Kallinis, helped them run the shop. In February 2008, Berman and LaMontagne opened their first store on Potomac Street in Washington's Georgetown neighborhood .
Products and sales concepts
Georgetown Cupcake proved so successful that additional branches were opened. The first store in Georgetown was kept to fill cupcakes for online orders and special orders. The shop is also used for events, for example to hold courses in decorating cupcakes. The bakery now has six branches: In addition to the one in Georgetown, Bethesda , New York , Boston , Atlanta and Los Angeles . The company ships its cupcakes throughout the United States by mail.
Similar to Sprinkles Cupcakes and Magnolia Bakery , Georgetown Cupcake emphasizes the high quality craftsmanship of their products and the quality of the ingredients. The bakery offers at least 18 different types of cupcakes every day. These include various chocolate and vanilla cupcakes as well as Red Velvet variants, a flavor popular in North America that is based on cocoa and has a reddish or reddish-brown color due to a chemical reaction with acidic ingredients such as buttermilk . Georgetown Cupcakes sells an average of 10,000 cupcakes daily. Red Velvet cupcakes are the biggest sellers.
Media appearances
In December 2009, the food network specializing in cooking programs began broadcasting Cupcake Wars , in which teams baked cupcakes in competition with one another. The show was so successful that it ran through December 29, 2013 with 114 episodes. TLC also picked up on this trend, but opted for a reality show that focused on the Georgetown Cupcake bakery. The program DC Cupcakes , which shows the daily work of Berman and LaMontagne, ran in 29 episodes until March 2014.
Given the success of DC Cupcakes, Berman and LaMontagne have been guests on a number of other TV shows. Among other things, she was a guest on TV shows by Martha Stewart and Rachael Ray and a guest on the Today Show .
Web links
- Georgetown Cupcake (website of the bakery)
- DC Cupcakes - TLC
Single receipts
- ^ David Sax: The Tastemakers . P. 19.
- ↑ Bill Gorman: Batter Up! TLC Sweetens Its Lineup With New Series 'DC Cupcakes' . In: TV by the Numbers . June 10, 2010.
- ↑ Kate Nerenberg: Kitchen Favorites: The Georgetown Cupcake Sisters . Washingtonian. September 24, 2008. Retrieved April 6, 2015.
- ^ David Sax: The Tastemakers . P. 8.
- ^ David Sax: The Tastemakers . P. 16.
- ↑ Walter Nicholls: Two Sisters, Little Cakes Are a Big Hit , The Washington Post. February 26, 2008. Retrieved April 6, 2015.
- ↑ Indication of branches according to of the company website, accessed April 6, 2015
- ↑ Cindy Clark: 'DC Cupcakes': Washington's purveyors of power pastry , USA Today. July 15, 2010. Retrieved February 5, 2015.
- ^ Cupcake Wars - About the Show . In: Food Network . Retrieved April 3, 2015.
- ↑ Election Cupcakes . Martha Stewart. November 3, 2008. Archived from the original on September 27, 2011. Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved April 5, 2015.
- ↑ Valentine's Day Dinner & Isla Fisher . Rachel Ray Show. February 13, 2009. Archived from the original on June 24, 2012. Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved April 5, 2015.
- ↑ Quick and easy cupcake frostings . In: The Today Show . NBC. July 20, 2010. Retrieved April 5, 2015.
