Gotthart A. Eichhorn

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Gotthart A. Eichhorn, 2019

Gotthart A. Eichhorn (* 1941 in Görlitz ) is a German photographer , photo designer and author .

Live and act

Gotthart A. Eichhorn was born as the youngest of 5 children in Görlitz and fled to Idstein with his mother and 4 sisters in February 1945 during the Second World War . After his father, an architect and university professor who had been expelled from his native Estonia as a Baltic German , was released from captivity, the family moved to Hagen ( Westphalia ), where Eichhorn spent his school years at the Fichte High School from 1951 to 1960. His father always called him Gotthart - he was tough in faith. It was only late in the process of official business that he found out that his baptismal name was correctly Gotthard. In honor of his father, however, he remains with Gotthart in general communication.

After finishing high school, he initially took up a traineeship as a journalist, but then completed an apprenticeship as a photographer. Following his training in Hagen and Frankfurt , he was responsible photographer in the large studio of Braun AG in Kronberg for 5 years . There was a formative collaboration with the Ulm School of Design , and he won several prizes and awards at home and abroad. He has been self-employed since 1971 and works as a photo designer for international agencies and corporations. He also stages highly acclaimed audiovisual slide shows.

Style, imagination and perfection are the foundations of his photographic work. He photographs life, beauty, illusion and evanescence and keeps an eye out for the unexpected. His photographic sensitivity, his cooperative handling of people - be they clients, sitters or consumers - and his professional security enable him to conceptually translate his ideas into images. The talent to give everyday things their own independent form and to stage them led to his success. The fantasies of the Un understandable to challenge theme is his work in the field of surrealist photography , especially in projects for the Dresdner Bank , which anchored its special reputation as artistic working commercial photographer.

For his vita, encounters with the following designers and clients were of extraordinary importance and influenced his way of working as a photo designer: His supervisor at Braun GmbH and, when he started his own business, his client Wolfgang Schmittel, as well as the longtime chief designer of Braun, Dieter Rams . In the 1980s he was influenced in particular by Richard Bachinger von Olivetti , the type designer Erik Spiekermann , whose co-founder of the MetaDesign agency , Florian Fischer, and the designer and agency owner Bernd Keller, for whom he photographed several award-winning campaigns.

The training of his employees in his three studios Kronberg, Eschborn and Frankfurt was and is essential for his work . He always had a committed relationship with his camera assistants when they worked together, and some of them are now internationally renowned photo designers, such as Michael Ehrhart , Hans-Jürgen Herrmann , Jürgen Lecher and Ernst Wrba .

After retiring from the big city of Frankfurt to a historic half-timbered house in the country, he also worked as a writer again, most recently with his autobiographical story “Journey into my early self”. In it he describes the traumatic post-war years of his youth and reveals dramatic stills from a life film. A love that began very early is a central theme of his story. Through his passionate departure into the media world of the 1960s, he discovered photography as his means of expression. The search for clarity and beauty remains his primary goal.

family

In 1968 he married the art dealer, painter and draftsman Johanna K. Eichhorn , born in Frankfurt . Philipp (* 1945). In 1972 their daughter Anna Carina Eichhorn was born, who has been CEO of humatrix AG since 2012 , which she founded in 2001. He has lived in Geiselbach - Omersbach since 2006 .

Publications

Web links

Individual evidence

  1. ↑ Gotthart A. Eichhorn: Journey into my early self - an autobiographical story. AAVAA Verlag, 2012. ISBN 978-3-8459-0412-2 .
  2. ↑ Jürgen Brehm: Violently breaking memories - In Omersbach living photographer Gotthart A. Eichhorn described his childhood and youth. (PDF; 1.0 MB) Main Echo, February 14, 2013.
  3. ^ Gotthart A. Eichhorn: Philosophy. With an excerpt from a film by Henning Burk, WDR, 1988.
  4. ^ Gotthart Eichhorn: Advertising 1971-1990.
  5. ↑ Amazon product descriptions.
  6. ↑ A conversation between Beate Heins and the photographer Gotthart A. Eichhorn about the book he has just published, “Journey into my early self” (PDF; 176 kB) October 26, 2012.
  7. ↑ Blurb on Weltbild.de.
  8. ↑ Johanna K. Eichhorn.
  9. ↑ German Biotechnology Days 2013: Dr. Anna C. Eichhorn. ( Memento from July 13, 2013 in the Internet Archive )
personal data
SURNAME Eichhorn, Gotthart A.
BRIEF DESCRIPTION German photographer, photo designer and author
DATE OF BIRTH 1941
PLACE OF BIRTH Goerlitz