Halloren chocolate factory

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Halloren Chocolate Factory AG

logo
legal form Corporation
ISIN DE000A2G9L00
founding 1804
Seat Halle (Saale) , GermanyGermanyGermany 
management Ralf Wilfer, CEO
Number of employees 265
sales 57.0 million euros (2018)
Branch Food industry
Website www.halloren.de
As of December 31, 2018

The Halloren Chocolate Factory AG [ haloːʀən ] is the oldest still-producing chocolate factory in Germany. The majority owner is the US investment company Charlie Investors (Darren and Kenneth Ehlert) based in Luxembourg .

history

David Söhne AG share dated February 12, 1907
Inside of the Halloren chocolate factory
Invoice from David Söhne AG dated May 19, 1914
Old logo, used until 2011

The company founded by Friedrich August Miethe (1753–1827), the father of Johann Friedrich Miethe , as a cocoa and chocolate factory in Halle (Saale) was first mentioned in 1804. In 1851 Friedrich David took over the business. The company was called from then on Frederick David & Sons , flourished and was with chocolates of the brand Mignon known. In 1905 the company was converted into a stock corporation , David Söhne AG . The first delivery cars were used in 1912. In 1933 there were boycotts of Jews in Nazi Germany and the company renamed itself Mignon Schokoladenwerke AG to avoid the unfounded assumption that David was Jewish. In the course of the Second World War, the production of confectionery was discontinued in 1943 in order to switch production to accessory parts for aircraft wings.

After production resuming the Chocolate was confiscated 1950 and in a state-owned company converted. This was followed by the affiliation to the Halle confectionery combine . In 1952 the company was given the name Halloren , based on the brotherhood of salt makers based in Halle . The Treuhandanstalt sold the company in 1992 to Halloren Beteiligungsgesellschaft mbH from Hanover, owned by the auditor and entrepreneur Paul Morzynski .

Since 2000/2001, Confiserie Dreher from Munich, founded in 1880, has belonged to the Halloren chocolate factory as an independent brand with its Mozartkugeln . In 2002, the Weibler Confiserie & Chocolaterie GmbH in Cremlingen was taken over. The Confiserie Weibler is the largest employer Cremlingens.

In 2007 the company was transformed into Halloren Schokoladenfabrik AG . On May 11, 2007, the company was listed on the Frankfurt Stock Exchange in the Entry Standard . The first rate was 10 cents above the issue price of 7 euros. The company was able to place shares with a value of 15.6 million euros, of which 6.3 million went to the previous shareholders.

The main shareholder and chairman of the supervisory board of the company was Paul Morzynski with 90 percent of the shares until the IPO .

In 2007 the glass factory was put into operation, where visitors can view the production processes, and the chocolate museum was expanded again.

In 2008 the Delitzscher Schokoladenfabrik GmbH was taken over.

In 2010 the company achieved sales of EUR 60.65 million.

Halloren Schokoladenfabrik AG has been a co-partner and production facility of Wunschpralinen Manufaktur GmbH since 2011. This offers individual chocolates that the customer can create himself.

Also in 2011 the Dutch company Steenland Chocolate was bought.

In 2013 the turnover was 118 million euros and rose to 122 million euros by 2015. The foreign turnover is a quarter; Denmark, Canada and Romania play a role here.

In October 2014, the Halloren Schokoladenfabrik entered into a partnership with “Charlie Investors S.à.rl”, which was entered in the Luxembourg commercial register just one month earlier. The brothers Ken and Darren Ehlert each have a half share in Charlie Investors. The latter through a Dutch mailbox company . In December 2014, a profit of around 2 million euros was forecast for the following year. In 2015, however, profits collapsed by over 90%. In 2015, Charlie Investors held more shares than the then majority shareholder and chairman of the board, Paul Morzynski. With about 26 percent shares, Charlie Investors had a blocking minority . Darren Ehlert was also elected to the Supervisory Board.

In December 2016, the company was taken off the stock exchange for cost reasons and Ehlert's stake in Halloren rose to 46%. In July 2017, Morzynski sold his stake in the company to Ehlert, who now holds a 75% stake in Halloren through Charlie Investors. With an amendment to the articles of association on October 11, 2017, the shares in Halloren Schokoladenfabrik AG were converted from no-par shares into registered shares.

In 2017, sales were only 107.7 million euros with a loss of 3.6 million euros. The Delitzscher chocolate factory and Bouchard from Belgium were sold to Darren Ehlert in September 2017. Steenland in Gouda was sold to Sino-Pacific Trading from Bangkok at the same time.

In May 2018, the previous chairman of the board, Klaus Lellé, who led the company successfully for two decades, was replaced by Ralf Coenen. The new appointment to the board of directors came under pressure from major shareholder Charlie Investors. The Halloren group of companies is currently (as of August 2018) in a not unproblematic restructuring process, as a result of which all company holdings acquired in previous years are now being sold.

In December 2018 it was announced that Charlie Investors had taken over the 11% stake in Katjes .

Headquarters

Main entrance

The head office is still in Halle. Production and factory sales continue to this day in the factory building built in 1896 . The Halloren Chocolate Museum has been inviting visitors to visit the so-called Chocolate Room since 2002 .

Products

Halloren balls

The best known of 120 products are the original Halloren balls , which have been manufactured since 1952. They got their name from the salt workers who worked in Halle in earlier times, the Halloren , allegedly because the pralines made of cream and chocolate are reminiscent of the spherical silver buttons on the Halloren jackets. 180 million bullets are sold annually. But they only contribute to a quarter of total sales.

The Delitzscher chocolate factory includes the brands “Delitzscher”, “Böhme”, “Lohmann Schokolade” (Ma-Mi-Nu) and “Laroshell”.

Awards

literature

Web links

Commons : Halloren Schokoladenfabrik  - Album with pictures, videos and audio files

Individual evidence

  1. ↑ Ralf Wilfer becomes the new CEO of Halloren Schokoladenfabrik AG. Retrieved July 30, 2019 .
  2. ↑ a b Annual Report 2018. In: www.halloren.de. Retrieved September 3, 2019 .
  3. ^ Hans Braun: Historic stocks Europe. Reflections of the economy. Volume 1, pp. 260f; ISBN 9783874393966
  4. ^ Dorothea Suffrian: Family table of the Miethe family . For Inge Meisner. February 1937. Excerpt from Helmut Seibt: Adolf Miethe (1862–1927): Memoirs (=  Acta historica astronomiae . No. 46 ). Harri Deutsch, Frankfurt am Main 2012.
  5. ↑ Roots in the 19th century. In: Mitteldeutsche Zeitung . February 27, 2011, accessed March 6, 2014 .
  6. ↑ a b Massimo Bognanni: The Lord of the Bullets. In: Handelsblatt . November 26, 2007, accessed March 6, 2014 .
  7. ↑ Halloren IPO - price range 6.50 to 8.50 euros. In: n-tv.de . April 30, 2007, accessed March 7, 2014 .
  8. ↑ Share over issue price: Halloren tastes good to investors. In: n-tv.de . May 11, 2007, accessed March 10, 2014 .
  9. ↑ Annual press conference March 30, 2011 Halloren Schokoladenfabrik AG: record sales with solid earnings development. In: Website of the Halloren Schokoladenfabrik AG. March 30, 2011, archived from the original on April 2, 2011 ; accessed on March 10, 2014 .
  10. ↑ The praline of your choice at the click of a mouse - from Halloren's in-house confectionery. In: Website of the Halloren Schokoladenfabrik AG. August 30, 2011, archived from the original on October 25, 2011 ; accessed on March 10, 2014 .
  11. ^ Dominik Bath, Volksstimme Magdeburg: Doubts about investor in Halloren. Retrieved September 3, 2019 .
  12. ↑ Mario Brück, Martin Seiwert: Halloren: Chocolate producer relies on a mysterious investor. Retrieved September 3, 2019 .
  13. ↑ Waiting for the Charlie Effect ( Memento from September 15, 2016 in the Internet Archive )
  14. ↑ Michael Barck: Halloren shares should be taken off the stock exchange | www.4investors.de. Retrieved July 30, 2019 .
  15. ↑ Now heads roll instead of balls Halloren major shareholder Morzynski leaves. In: Mitteldeutsche Zeitung . August 8, 2017. Retrieved August 10, 2017 .
  16. ↑ Announcement about the conversion of no-par value bearer shares to no-par value registered shares. In: Halloren Schokoladenfabrik Aktiengesellschaft. April 2017, accessed on 25 April 2018 .
  17. ↑ Chocolate factory Delitzsch: Employees hope that things will continue. Leipziger Volkszeitung, September 28, 2017, accessed on March 2, 2020 .
  18. ↑ Halloren subsidiary Steenland goes to major customers from Bangkok. Leipziger Volkszeitung, November 2, 2017, accessed on March 2, 2020 .
  19. ↑ Ralf Coenen becomes the new board member at Halloren Schokoladenfabrik AG | Halloren chocolate factory. Retrieved August 28, 2018 .
  20. ↑ Steffen Höhne: The Halloren boss is kicked out: That's why the chocolate show master has to take his hat off . In: Mitteldeutsche Zeitung . ( mz-web.de [accessed on August 28, 2018]).
  21. ↑ Katjes applies to Halloren for a special test. Retrieved August 28, 2018 .
  22. ↑ Katjes gets off at Halloren. In: boerse.ard.de . December 27, 2018, accessed December 27, 2018 .
  23. ↑ Product range from Delitzscher Schokoladenfabrik GmbH. In: Delitzscher.de. July 27, 2019, accessed July 27, 2019 .
  24. ↑ Laureate 2002 from Saxony-Anhalt - SME Award. Retrieved July 30, 2019 .
  25. ↑ From the "Volkspraline" to an export hit. Retrieved July 30, 2019 .

Coordinates: 51 ° 28 ′ 39 ″  N , 12 ° 0 ′ 34 ″  E