Harburger advertisements and news
| Harburger advertisements and news | |
|---|---|
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| description | Local newspaper |
| language | German |
| publishing company | Lühmanndruck Harburger Zeitungsgesellschaft mbH & Co. KG |
| First edition | October 5, 1844 |
| attitude | September 30th, 2013 |
| Frequency of publication | Monday to Saturday |
| Sold edition | 12,050 copies |
| ( IVW Q2 / 2013) | |
| Range | 0.056 million readers |
| ( MA 2012 I ) | |
| Editor-in-chief | Joachim Peters (responsible), Thomas Oldach |
| executive Director | Thorsten Römer |
The Harburg advertisements and messages ( HAN for short ) were a local daily newspaper in parts of Hamburg and Lower Saxony with headquarters in Hamburg-Harburg . It was the oldest daily newspaper still published in Hamburg, which appeared six days a week. The newspaper was discontinued on September 30, 2013. The last sold edition was 12,050 copies, a decrease of 53.8 percent compared to 1998.
history
On October 5, 1844, the first edition of the Harburg advertisements appeared under the care of the publisher and editor Carl Hergeröder , printed in Hergeröder's print shop on the sand . Initially, the edition slowly rose to just 300 copies. Only after the end of the press censorship in 1848, which did not allow political, official or entertaining articles, did the newspaper consolidate itself after expanding its editorial content.
After the takeover by the secret commercial councilor Georg Lühmann (1840-1912), the newspaper made a name for itself as Die Lühmannsche or Lüüchmannsche .
Under the subsequent direction of the Schröter family, the circulation was increased significantly. In addition to the city of Harburg ad Elbe , the HAN now also moved into the areas of Wilhelmsburg , Finkenwerder and the wider Harburg district , which remained in what is now Lower Saxony with the implementation of the Greater Hamburg Act in 1937.
In 2004 the publishing house dissolved its main editorial office . The national content was then obtained from the Hamburger Abendblatt .
Axel Springer AG held 24.8 percent of the shares in the newspaper . This stake was retained when Axel Springer AG sold its minority stakes in other regional newspapers to the Madsack publishing group in February 2009.
The newspaper's columnists included the politicians Herbert Wehner , Volker Rühe and Hans-Ulrich Klose , but also cultural greats such as Frank Baumbauer , Gerd Albrecht , Peter Ruzicka , Justus Frantz , Hermann Rauhe , Carl Vogel and Christian Seeler .
In May 2013 the closure of the newspaper was announced for economic reasons after the circulation had fallen sharply. On September 30, 2013, the last edition of the Harburg ads and news appeared. 27 employees were then laid off. The newspaper's archive is located in the Hamburg Archaeological Museum and Harburg City Museum, but it is currently not open to the public.
Edition
The Harburg advertisements and news were among the German daily newspapers with the greatest loss of circulation in recent years. The circulation sold fell from 26,086 copies in the first quarter of 1998 to 12,050 copies in the second quarter of 2013. A decrease of 53.8 percent. According to a study by RegioMDS from 2012, the HAN reached 56,000 readers every day.
Development of the number of copies sold
Content, scope, distribution
As the addition "and Nachrichten" to the initial name from 1844 suggests, the HAN developed from a pure advertising paper to a regional newspaper that was not limited to local reporting, but also reported on international politics, business and sporting events.
The regional reporting concentrated on the states of Lower Saxony and Hamburg, with a special focus on the newspaper's circulation area. This included the districts in Hamburg ( Harburg , Wilhelmsburg, Finkenwerder, Veddel) south of the Elbe and Norderelbe and in Lower Saxony the Harburg district and the city of Buxtehude .
The weekly newspaper was on average 24 pages in Berlin format . The Saturday edition was more extensive with additional sections such as magazine.
The main competitor was the Hamburger Abendblatt .
target group
Through the local reporting, which filled the gap between the major daily newspapers and other mass media, the HAN was primarily aimed at all residents of the distribution area aged 14 and over.
An annual reading promotion project (ZiSch) was specifically aimed at pupils of all types of school.
HAN Extra
Since 2006, in addition to the Harburger advertisements and news, the newspaper HAN Extra has been published every Thursday every fortnight . With selected content from the HAN as well as advertising collectives and special publications, regional households that were not regular readers of the HAN were to be addressed. HAN Extra achieved a print run of 48,150 copies.
ZiSch - newspaper in school
Together with the Haspa Foundation and the media education training and advice (Pro Media), the HAN oversaw the joint project Zisch - Zeitung in the school. Once a year, schools in and around Harburg were given teaching material for practice-oriented learning with the daily newspaper, including worksheets and slide templates. After dealing with the topic of media in school, the students should be given the opportunity to write articles themselves. These were then printed in loose order in the HAN .
Individual evidence
- ↑ "Harburg advertisements" are history ( memento from October 4, 2013 in the Internet Archive ), ndr.de, September 30, 2013, accessed on October 1, 2013.
- ↑ a b Harburger advertisements and news ivw.eu
- ^ Schütt: The Chronicle of Hamburg 1991, p. 225
- ^ Changes to "Harburger Ads and News" bdzv.de, September 4, 2003
- ↑ Der Mantel Abendblatt.de, October 12, 2013
- ↑ Horst Röper : The concentration in the German daily newspaper market and Clement's amendment (PDF) from May 26, 2004
- ↑ Press release from Axel Springer AG of March 5, 2009
- ↑ The Harburg Culture Pope . In: HAN , December 31, 2009
- ↑ Christian Sonntag: He didn't think much of sport . In: Berliner Zeitung , July 26, 2006
- ↑ according to IVW , fourth quarter in each case ( details on ivw.eu )
- ↑ a b Source: Advertisement price list No. 47 ( Memento of April 17, 2012 in the Internet Archive ) (PDF)