Hisense

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Hisense Co., Ltd.

logo
legal form State-owned company with listed subsidiaries
founding 1969
Seat Qingdao , People's Republic of China
Number of employees Approx. 75,000 (2015)
sales $ 16 billion
Branch electronics
Website www.hisense.de

The Hisense Co., Ltd. ( Chinese  海信 集团 Hǎixìn Jítuán) is an international electronics group from the People's Republic of China with headquarters in Qingdao . The company is one of the world's leading manufacturers of television sets and also manufactures household appliances , air conditioning systems , cell phones and tablet computers , among other things . The Hisense Group also has numerous subsidiaries.

history

Hisense development center in Qingdao

The electronics company Hisense left Qingdao No. 2 Radio Factory, which started operations in 1969 and initially produced transistor radios . In 1979, the company merged with other electronics manufacturers to form the Qingdao General Television Factory and began producing television sets. In April 1997 it was finally renamed Hisense Electrical Co. Ltd. listed on the Shanghai Stock Exchange .

In the following years the company continued to grow and expand its product range. There were also several takeovers and collaborations. In 2002 Hisense entered into a joint venture with Hitachi to develop air conditioning systems. In 2006, Guandong Kelon Electrical Holdings Co. Ltd. was taken over. In 2008 Hisense entered into another joint venture with household appliance manufacturer Whirlpool . In August 2013, the company entered into a technology partnership with the German TV manufacturer Loewe for cooperation in the areas of purchasing, development and sales. The collaboration ended after Loewes went bankrupt again with the takeover by the Cypriot company Skytec in January 2020.

At the end of July 2015, the company announced the takeover of the North and South American TV business of electronics manufacturer Sharp . Due to quality defects in television production and the associated brand name damage, Sharp has been trying to reverse the takeover since 2017. The parties are currently arguing in court.

In June 2018 Hisense acquired 94% of the shares in the Slovenian household appliance manufacturer Gorenje for 293 million euros .

As of 2015, Hisense employed around 75,000 people at 16 production sites and eleven research and development facilities worldwide . The company also has offices in Europe, North America, Australia, Africa and Southeast Asia and sells its products in over 130 countries.

Products

Four-zone domestic refrigerator

A central product category of Hisense is the area of entertainment electronics , especially TV sets. In 2007 the company manufactured the first Chinese LCD TV module and is now one of the world's largest suppliers of flat screen TVs under its own brand. Also home theater - laser projectors , smartphones and tablets are now a range of products. Household appliances such as refrigerators and freezers , washing machines and air conditioners are another area . In addition to end customer products, Hisense also manufactures other technological products, such as the HICON traffic management and signaling system, which the city of Beijing used during the 2008 Summer Olympics .

Hisense in Europe

The brand was first introduced in 2006 by the Hanover-based company Quadral with flat screen televisions. The German branch, Hisense Germany GmbH, and the European headquarters are now in Düsseldorf. Since October 1, 2016, Hans Wienands, former Executive Vice President of Samsung Germany, has been the new Senior Vice President at Hisense Germany. The company also has offices in France , Italy , the United Kingdom and Spain .

Sponsorship

Hisense has been a premium partner of Bundesliga soccer club FC Schalke 04 since the beginning of the 2014/2015 season . The agreement was concluded for three years and includes, among other things, advertising on the LED boards in the stadium and other advertising spaces. Hisense is also active as a sponsor in tennis (formerly the Hisense Arena in Melbourne , Australian Open ) and motor racing (including Infiniti Red Bull Racing , NASCAR Xfinity Series ).

The Chinese “electronics giant” was the last member to strengthen the ten-man team of global partners for the 2016 European Football Championship . Hisense has therefore been the first Chinese company to appear as a sponsor since it was launched in 1960. Hisense was the official sponsor of the 2018 FIFA World Cup .

Web links

Individual evidence

  1. ↑ http://www.pos-mail.de/meldung2.php?NID=20127871
  2. ↑ Archive link ( Memento of the original from September 3, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Hisense Co. Ltd (in English)  @1@ 2Template: Webachiv / IABot / www.hisense.cn
  3. ↑ Archive link ( Memento of the original from September 3, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Hisense Co. Ltd (in English)  @1@ 2Template: Webachiv / IABot / www.hisense.cn
  4. ↑ Loewe press release ( Memento from March 4, 2016 in the Internet Archive )
  5. ↑ Loewe: The TV manufacturer wants to start again in 2020! Computer Bild , January 17, 2020, accessed March 30, 2020
  6. ↑ Hisense buys TV manufacturer Sharp America , heise.de , news from August 2, 2015.
  7. ↑ Does Hisense build bad televisions? Hisense and Sharp insane argument , Chip , August 19, 2017, accessed March 30, 2020
  8. ↑ Hisense Acquires Sharp America's Assets and Brand Name Lifewire , update November 3, 2019, accessed March 30, 2020
  9. ↑ Chinese company Hisense acquires 94% shares in Gorenje , ekapija , August 26, 2018, accessed March 30, 2020
  10. ↑ Katharina Grimm at Stern.de : Gorenje now belongs to the Chinese - there is a clever move behind it
  11. ↑ http://www.audiomap.de/news/hisense_neue_flach_tvs_im_deutschen_markt/uncategorized/
  12. ↑ Imprint of Hisense Germany GmbH
  13. ↑ Wienands is the new Senior Vice President at Hisense . ( crn.de [accessed on November 11, 2017]).
  14. ↑ Press release from Schalke 04
  15. ↑ FIFA.com: Hisense becomes Official Sponsor of 2018 FIFA World Cup ™ . In: FIFA.com . April 5, 2017 ( fifa.com [accessed November 11, 2017]).