Hofpfisterei
| Ludwig Stocker Hofpfisterei GmbH
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|---|---|
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| legal form | GmbH |
| founding | 1970 |
| Seat | Munich |
| management | Margaretha Stocker, Strategic Management; Nicole Stocker, management |
| Number of employees | 971 ( 2016 ) |
| sales | EUR 74.3 million |
| Branch | Food , bakery |
| Website | www.hofpfisterei.de |
The Ludwig Stocker GmbH Hofpfisterei shortly Hofpfisterei , a Munich-based store bakery , whose sales territory extends mainly in southern Germany.
The Hofpfisterei has specialized in the production of baked goods with organically grown ingredients. It is part of the group of the same name with sales of EUR 85.9 million and 1,074 employees in 2016.
167 branches are operated in Bavaria and Baden-Württemberg , 96 of them in Munich alone; thirteen branches are located in Berlin . The products are also sold through other retailers in both federal states; in other regions they are sold by mail order.
The company's headquarters are at Kreittmayrstrasse 5 in the Maxvorstadt district of Munich .
history
The origin of the company goes back to the year 1331. The Torats-Mühle (mill on the city wall, from Latin : Tarras - wall, wall) near the old castle is documented in Munich for this time . The ducal Pfisterei ( Latin : pistrina - bakery or pistor - baker) was set up in the mill, which had probably existed as the Hofpfistermühle since 1294 , and a Pfistermeister was appointed.
The Hofpfisterei supplied the ducal court of the Wittelsbach family with bread and flour. In the 17th century the Hofpfisterei was "given" to the Pfistermeister. This meant that the Pfistermeister was a leaseholder and independent entrepreneur from that point on.
As part of the strictly organized guilds , the Hofpfister enjoyed the privilege of being able to combine the usually strictly separate trades of the miller, the flour trader (melber) and the baker in his company. His duties also included feeding the needy, as prescribed by the court, as well as regular bread giving to students, monasteries and homes.
At the beginning of the 18th century the Pfister received their own guild, from 1825 they were organized in guilds . The Munich Hofpfisterei was leased in 1917 by Ludwig Stocker , a baker from Lower Bavaria . Stocker was a member of the " Stahlhelm ". By advocating an economic view that was strongly influenced by the interests of the commercial “ middle class ”, he came under the spell of the party polemics . Already he started with a branch with a first branch in Haidhausen .
The Hofpfisterei's premises were destroyed in a bomb attack in 1945. After the Second World War , production started again from 1948. The Pfistermühle in Munich's old town (Pfisterstraße, near the Hofbräuhaus am Platzl ) was sold by the State Palace Administration in 1958 , and the company's headquarters were relocated to Kreittmayrstraße in 1964. In 1958 he also baked the protected type of bread "Sonne" for the first time.
In 1970 Siegfried Stocker (1944–2016) took over the company from his father. He pursued a differentiation strategy by placing natural (ecological) production in the foreground. A full-page newspaper advertisement with which Stocker solicited Bavarian farmers' support for his strategy met with little response in 1981. Regardless of this, from 1984 the company only produced organically.
With the growing environmental awareness of the population in the 1980s, the Hofpfisterei was able to consolidate its market position. Hofpfisterei has been working with the organic farming association Naturland since 1989. In 1988 Meyermühle in Landshut was taken over, and in 1990 Stocker's bakery in Lauf . In 1992 the Hofpfisterei founded the organic butcher shop Die Landfrau together with Naturland , which they took over completely in 1998.
After Siegfried Stocker's death, his daughter Nicole Stocker took over the company.
criticism
In 2010 the consumer protection organization foodwatch complained that the Hofpfisterei advertised its products with the label deliberately avoiding additives , although baking aids were used. However, according to foodwatch , these additives are legal in organic production. The company responded to the criticism by announcing that it would correct advertising and product notices and disclose all ingredients of all products.
The behavior of the Hofpfisterei with regard to the issue of trademark protection was criticized in October 2013 in the program quer of the Bavarian radio. So reported across that Munich Hofpfisterei to their most successful brand that Pfister Eco-sun , fear and every baker or uses the term "sun" for one of its products as part of the name for this, abmahnt. Small bakers had to pay a fine of up to 18,000 euros. The penalties are regularly so high because the amount in dispute is stated by the Hofpfisterei as up to € 200,000. According to the Munich law firm, which represents the interests of the Hofpfisterei, at least 16 legal proceedings in favor of the large bakery have gone out since 2008, and two higher regional court decisions have been made.
Individual evidence
- ↑ a b company profile on the company's website. Retrieved July 6, 2012.
- ↑ a b Annual financial statements for the business year from 01/01/2016 to 12/31/2016 Published on February 19, 2018. Retrieved on July 3, 2018 from the Federal Gazette .
- ↑ Consolidated financial statements for the business year from January 1, 2016 to December 31, 2016. Published on December 27, 2017. Retrieved on July 3, 2018 from the company register .
- ↑ www.hofpfisterei.de 700 years of Hofpfisterei: A Bavarian Bread Story . Accessed September 3, 2011.
- ↑ a b c organic bread: traditional food with a future - excursion to the Hofpfisterei premises , Die Umwelt-Akademie, April 29, 2014.
- ^ Peter Steinborn Basics and main features of Munich local politics in the years of the Weimar Republic: On the history of the Bavarian capital in the 20th century. New series of publications, volumes 21_23, Munich City Archives , 1968, p. 341.
- ^ Siegfried Stocker [obituary notice], Süddeutsche Zeitung, June 9, 2016.
- ↑ Siegfried Stocker is dead: Hofpfisterei owner died at the age of 71. Augsburger Allgemeine , June 8, 2016.
- ↑ Silvia Liebrich: In the sights of consumer protection . In: Süddeutsche Zeitung , May 17, 2010. Retrieved October 25, 2013.
- ^ A b Franz Kotteder: Hofpfisterei takes legal action against small bakers. In: Süddeutsche. August 28, 2020, accessed August 28, 2020 .
- ↑ Sun protection: Hofpfisterei warns bakeries ( Memento from October 22, 2014 in the Internet Archive )
