Ibis (hotel)

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Hotel chain logos (since 2012)
Room at the Ibis Bregenz
typical bath in an ibis hotel

Ibis ( proper spelling in lower case) is a hotel chain of the French Accor group. It includes a total of 1,929 hotels from the brands Ibis, Ibis Budget (formerly Etap Hotels) and Ibis Styles (formerly All Seasons). The hotel chain is represented worldwide, the majority of the hotels are in Europe. There it is the largest hotel chain in terms of both the number of hotels and rooms.

history

The chain's first hotel opened in 1974 in Bordeaux , France , as a 2-star establishment . The core of the concept was to make lower prices possible by cutting back on the size and furnishings of rooms and restaurants. Guests should be offered a similar standard in every hotel in the hotel chain. Other Ibis hotels in other European countries followed. While these were almost exclusively owned by Accor in the 1970s, Ibis hotels were often opened with investment, management or franchise partners in the 1980s and 1990s . The hotel chain primarily took over the management of the houses.

After German reunification , the hotel chain also expanded into the new federal states. In addition to Mercure , also part of Accor, Ibis also took over some of the former Interhotels . The brand developed into the most important component of further growth in Germany. Orbis was occasionally used as a brand for hotels in central city locations, but since 1993 these hotels have been called Ibis again. By 1991 the number of houses rose to over 250 worldwide. The first hotel outside Europe opened in Fortaleza , Brazil . In 1992 Ibis entered the Australian market, followed by the first house in Morocco in 1997 . Later the focus shifted to South America . After the turn of the millennium, Ibis expanded its presence in the Arab and Asia-Pacific regions, for example with hotels in China , Kuwait , Russia and India .

In 1997, Ibis was the first hotel chain in the economy sector to receive ISO 9001 certification worldwide . Individual houses have now also been designed as 3-star hotels. In 2007, Accor announced that it would invest even more heavily in Etap and Ibis hotels, giving both hotel chains greater weight in the group. Franchise hotels became more and more important in Germany. In 2011 Accor renamed the two brands All Seasons and Etap in favor of Ibis. Etap was replaced by Ibis Budget, All Seasons by Ibis Styles. Ibis got a new branding , and Accor designed new beds for all hotels in the chain.

Brands

Ibis hotels

Ibis in Berlin-Wilmersdorf (2015)

Ibis is the chain's central brand. In 2014, the house on Kurfürstendamm in Berlin passed the 1,000 hotel mark. These are usually conveniently located, are in the city center or in the vicinity. As a rule, Ibis hotels are equipped with a hotel bar, and some houses also have a restaurant. These are often garni hotels with no lunch or evening meals. However, snacks are prepared around the clock. The rooms are mostly double rooms with a private bathroom (shower and toilet) and air conditioning as well as a cloakroom, television and desk. Light wooden furniture and warm brown tones serve as a distinguishing feature.

Ibis budget

Ibis Budget is the chain's low-cost brand. These hotels are often found near motorways or commercial areas, and increasingly also in central locations. The small rooms are simply furnished: They have a French bed with a bunk bed above. They also have a chair and table, television and often air conditioning. The shower, toilet and washbasin have either been integrated into the room or are in a small separate room. In many homes there is no 24-hour reception, but a self - check .

Ibis Styles

Ibis Styles in Tübingen

Ibis Styles is the hotel chain's design brand. The hotels are located in the city center or near well-known attractions. The single or double rooms are larger than those of Ibis Budget and Ibis, they have a bathroom with shower and toilet. Air conditioning, TV and a larger desk are also standard. At Ibis Styles, breakfast and Internet access are usually included in the room price. Ibis Styles is based on boutique hotels and offers a noticeably higher quality interior.

Locations

In the 2015 financial year, a total of 1,929 hotels belonged to Ibis. These are geographically distributed as follows:

Ibis hotels Ibis budget Ibis Styles
Europe 648 472 222
Asia Pacific 153 32 59
North and South America 138 22nd 9
Africa and Middle East 129 25th 20th
1068
 551 310

Web links

Commons : Hotel Ibis  - Collection of Images

Individual evidence

  1. ^ Susanne Stauß: Ibis advertising on all channels . In: General hotel and gastronomy newspaper . October 6, 2012, p. 3 .
  2. ↑ a b Ralf Klingsieck, Rüdiger Rüster: Ibis becomes a mega brand . In: General hotel and gastronomy newspaper . September 17, 2011, p. 2 .
  3. ↑ a b c 2015 Registration Document and Annual Financial Report. (PDF) Accor, April 21, 2016, pp. 6 and 10 , accessed on September 27, 2016 (English).
  4. ^ Hotel (s) on the map. Accor, accessed September 27, 2016 .
  5. ↑ Ibis becomes the largest hotel operator in Europe. In: Breaking Travel News. February 18, 2013, accessed September 27, 2016 .
  6. ↑ Alan M. Rugman, Simon Collinson, Richard M. Hodgetts: International Business . 4th edition. Prentice Hall, Essex 2006, ISBN 0-273-70174-6 , pp. 497 (English).
  7. ↑ Sleep well . In: fvw Touristik & Business Travel . May 19, 2004, p. 15 .
  8. ^ David E. Andersson: Property Rights, Consumption and the Market Process . Edward Elgar, Cheltenham, Northampton 2008, ISBN 978-1-84720-955-9 , pp. 97 (English).
  9. ↑ Gérard Cliquet (Ed.): Geomarketing: Methods and Strategies in Spatial Marketing . John Wiley & Sons, Newport Beach 2006, ISBN 1-905209-07-X , pp. 175 (English).
  10. ↑ Hans-Jürgen Kleese: Accor: New strategy, new Ibis design. In: WirtschaftsWoche. January 20, 2014, accessed September 27, 2016 .
  11. ↑ Accor hotel group builds in the GDR . In: Handelsblatt . March 26, 1990, p. 20 .
  12. ↑ Accor Group takes over six Interhotels . In: Handelsblatt . May 14, 1992, p. 21 .
  13. ↑ Monika Wehrl: Expansion with two stars . In: horizon . April 30, 1992, p. 10 .
  14. ↑ Second largest hotel group in the world . We are also moving closer together in gastronomy. In: Handelsblatt . March 13, 1991, p. 18 .
  15. ↑ a b Success concept with sustainable growth. Österreichischer Wirtschaftsverlag, February 2, 2011, accessed on September 27, 2016 .
  16. ↑ The hotel group's restructuring is bearing fruit . In: Handelsblatt . March 12, 1998, p. 16 .
  17. ↑ Certification for the protection of the environment . In: medianet . February 26, 2010, p. 62 .
  18. ^ Claus Schweitzer: Accor: Inexpensive, functional . In: Tages-Anzeiger . October 15, 2003, p. 50 .
  19. ^ Lutz Meier: Accor invests in cheap hotels . In: Financial Times Germany . December 18, 2007, p. 7 .
  20. ↑ Ralf Klingsieck: Ibis gives Accor wings . In: General hotel and gastronomy newspaper . February 12, 2011, p. 3 .
  21. ↑ Susanne Stauß: Accor is growing in the economy segment . In: General hotel and gastronomy newspaper . July 4, 2009, p. 9 .
  22. ↑ Accor: Ibis becomes a central budget brand. In: Immobilien Zeitung. September 13, 2011, accessed September 27, 2016 .
  23. ↑ Leo Klimm: McDonald's recipe for Ibis hotels . In: Financial Times Germany . September 14, 2011, p. 6 .
  24. ↑ Uwe Lehmann: The budget guest also wants a good bed . In: General hotel and gastronomy newspaper . November 17, 2012, p. 9 .
  25. ↑ Susanne Stauß: This is how Ibis becomes a mega brand . In: General hotel and gastronomy newspaper . October 6, 2012, p. 3 .
  26. ↑ Uwe Lehmann: 1,000 Ibis hotels and no end in sight . In: General hotel and gastronomy newspaper . January 25, 2014, p. 2 .
  27. ↑ New Ibis Hotel: opening on November 1st . In: The world . August 29, 2000, p. 39 .
  28. ↑ Jutta Behr-Groh: The number of beds continues to grow . In: Franconian Day . May 19, 2014, p. 9 .
  29. ↑ Barbara Goerlich: Ibis Budget is getting ready . In: General hotel and gastronomy newspaper . April 30, 2016, p. 22 .
  30. ↑ Rainer Lahmann-Lammert: No guest is late for the check-in machine . In: New Osnabrück Newspaper . March 7, 2014.
  31. ↑ New building in a prominent place . In: Reutlinger General-Anzeiger . May 27, 2016, p. 23 .
  32. ↑ 95 double rooms in downtown Trier . In: Trierischer Volksfreund . June 24, 2014.
  33. ↑ Isin builds a hotel at Remspark . In: Aalen news . August 28, 2012, p. 8 .
  34. ↑ Austria Press Agency: Young, fresh, stylish . October 23, 2013.