Independent title
Independent title is a term coined in the media industry for the start-up of German magazines , behind which there is no major publisher or media group . Often the founders are an association of individuals.
In 2003, a wave of founders began in the print market after media companies laid off journalists , creative people and business people due to falling advertising and sales revenues and hardly invested in innovations. At the same time, the means of production for creating a magazine became more and more affordable due to the years of mechanization and digitization of the publishing industry.
Some of the magazines are characterized by the courage to deal with special topics and unusual designs. Often it is about lifestyle, fashion and culture. Due to the creative mix of contents, many titles can often not be assigned to any conventional journal genre.
The best-known titles include "Achtung", " Dummy ", founded in 2004 by a former Spiegel editor, "Monopol", "Sleek" and "Qvest". Most magazines are based in Berlin or Hamburg .
Quotation from a press release by the Lead Award jury (January 2007), which honors magazines: "The independent titles are surprisingly strong again. As in previous years, they have received an abundance of nominations and thus place their creative pioneering role on the German one Proof of the magazine market. "
The independent magazines mare (since 1997) and brand eins (since 1999) are often cited as pioneers of this genre .
List of independent magazines
- Gazelle Magazin (women's magazine)
- 11 friends (magazine for football culture; founded in 2000, taken over by Gruner & Jahr in 2010)
- 032c ("Contemporary Culture")
- Attention (fashion)
- B2 Magazine (Urban Culture)
- Blix (free event magazine , founded as a counter-public to the Schwäbische Zeitung )
- Bold (formerly Face Magazin) (Lifestyle)
- Cover (media magazine)
- Dare (art magazine)
- German Magazine (Lifestyle)
- Dummy (society and reportage magazine)
- Emotion (women's magazine; initially founded by Gruner & Jahr , then taken over by the publishing director)
- Enorm (business magazine )
- Garcon (gastronomy, hotel & lifestyle)
- Good idea (modern life in East Germany)
- HekMag (fashion, design, art)
- K-West ( feature section for North Rhine-Westphalia)
- Lodown Magazine (art, entertainment, sports)
- Missy Magazine (pop culture, politics and style with a feminist attitude)
- Monopoly (art; now taken over by the company)
- mucbook print (living, art and studying in Munich, text: bau Verlag)
- New narratives (business magazine)
- proud magazine (Berlin lifestyle, fashion, art and music)
- Quality (mode)
- Quottom (culture and society)
- Qvest (fashion)
- REPORTAGEN (report magazine)
- Retrotrend RT magazine
- Sepp (Munich scene magazine)
- SLEAZE magazine (Zeitgeist magazine)
- Soul of Street (street photography)
- TEASER magazine (fashion, beauty, lifestyle)
- Tush (design, fashion, lifestyle)
- Sleek (art, photography, fashion)
- uMag (alternative lifestyle magazine)
- Front (art, photography, fashion)
- Zoo Magazine (fashion, culture, art, travel)
- ZurQuelle Magazin (young society magazine, pop culture, satire)
Web links
- Indiemags.de - the open directory for independent, printed magazines from Germany Indiemags.de, June 2, 2013
- The new founders Süddeutsche Zeitung , August 12, 2010
- Independent magazine Frankfurter Allgemeine Zeitung , December 31, 2007
- Do! Your! Own! Magazine! Interview with Markus Peichl , Frankfurter Allgemeine Zeitung , March 15, 2006
- Embarrassed publisher Handelsblatt , May 27, 2004
- Spring wind from Berlin Neue Zürcher Zeitung , March 26, 2004
- The printed Berlin feeling Welt am Sonntag , October 12, 2003
- Aileen Hokari: Independent Magazines: The desire to read and feel - and not be manipulated - September 2, 2010