Jet (gas station)

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Jet logo

Jet is the brand name of the petrol station network and the petroleum products of the US petroleum company Phillips 66 , which was created in 2012 by splitting up ConocoPhillips .

The brand operates around 800 petrol stations in Germany and around 150 in Austria.

History and dissemination

Jet tanker trucks

The British Bill Roberts first used the brand name "Jet" for his future petrol station company in Rotherham in the English county of Yorkshire in 1953 . The name arose from the column of letters on the license plate of his first tanker : JET 855 . Robert's first gas station was a small station on private property and could be operated cheaply, as no other service was offered besides refueling. The discounter strategy that shaped the brand image developed from this .

In 1960 the brand was introduced by the American oil multinational Conoco in Germany, where in the mid-1980s - shortly after Conoco was taken over by the US chemical company DuPont - the company already controlled around 5 percent of the German fuel business with its jet filling stations. The decisive factor for this was a niche policy with which JET, as a cheap supplier of branded fuel , pushed its way between the markets of the big branded companies and the independent ones.

377 filling stations in Belgium , Luxembourg , the Czech Republic , Hungary , Poland , Slovakia and Finland were taken over by the Russian oil company Lukoil in December 2006 . In return, ConocoPhillips received a 20% stake in Lukoil, which was successively sold again by 2012. The changing of the flag of the Jet filling stations to the name Lukoil took place until 2009, so that the brand name JET disappeared from the streets in these countries.

In 1996 the Norwegian Statoil acquired the JET filling station network in Ireland . As of December 31, 2007, the petrol stations in Denmark , Norway and Sweden were also sold to Statoil, which initially continued to use the brand name in the Nordic countries. In 2014, the stations in Denmark and Sweden were renamed INGO . In Denmark, the renaming was completed in August 2014. The brand has not been present in Norway since around 2010.

In 2012, ConocoPhillips spun off the end customer business and founded the petrol station operator company Phillips 66 , which employs around 14,000 people worldwide. The Phillips 66 Company is headquartered in Houston (Texas) and JET Tankstellen Deutschland GmbH is in Hamburg. The company processes and markets mineral oil products in over 15 countries and operates a total of around 10,000 filling stations in the USA, Germany , Great Britain , Austria and (in a joint venture ) also in Switzerland .

distribution

Jet gas station

In Germany, most petrol stations have the yellow and blue branded design and bear the Jet logo. Around 180 stations are run as so-called supermarket petrol stations, which cannot be recognized from the outside as jet petrol stations. Jet has a market share of around 10 percent in Germany.

Products

Jet offers five products in Germany. These are Diesel , Super E10 (95 octane), Super (95 octane), Super Plus (98 octane) and LPG . Premium products such as V-Power (Shell) or Ultimate ( Aral ) are not offered.

advertising

In 2002, Jet caused a sensation in Germany with an advertising campaign that was hostile to the family, which had to be discontinued after violent protests.

Since 2006, Jet has been advertising "Brösel" Feldmann with comic characters from the pen of Rötger and the advertising slogan Smarter is that (based on the slogan Better is from the Werner comics).

Shops

At the turn of the year 2005/06, the competition between the Edeka group and the Frechen-based food wholesaler Lekkerland for supplies to the Jet petrol station shops caused a sensation in the retail industry. After the business had previously been operated by the Edeka subsidiary Spar , there was a surprising change in supplier. At the beginning of 2006, a collaboration between Edeka and Lekkerland was agreed, which was limited to three years. During this time, the two shop suppliers supplied the Jet filling stations together. Today, the Hamburg-based Edeka group operates the Jet petrol station shops under the name "Spar Express" again and is planning to expand its business to other petrol station operators.

Individual evidence

  1. ↑ In January 2015, JET was 6th with 792 filling stations, behind Aral , Shell , Esso , Total and AVIA : ADAC statistics on the number of filling stations since 1965 , accessed on October 22, 2016.
  2. ↑ In the jet stream . In: Der Spiegel . Issue 28/1984, July 9, 1984, p. 36.
  3. ↑ ConocoPhillips Sells Russian Venture Stake to Partner Lukoil . Agency report from August 22, 2012, accessed on October 22, 2016.
  4. ↑ See brand homepage , accessed on October 22, 2016.
  5. ^ S. Liebrich and S. Weber: Oil companies dictate the price. In: SZ from May 22, 2011, accessed on October 22, 2016.
  6. ^ "Brutal message" In: Spiegel Online . April 19, 2002; accessed on December 12, 2016.
  7. ↑ Jet has crumbs drawn. News on horizont.net dated February 2, 2006, accessed on October 22, 2016.
  8. ↑ Edeka opens new stores at Jet petrol stations. In: Handelsblatt . October 24, 2005; Birger Nicolai: Lekkerland expects major order for jet filling stations. In: The world . November 17, 2005; both accessed December 12, 2016.
  9. ↑ With Lekkerland to the gas stations . In: Manager Magazin . January 3, 2006; accessed on December 12, 2016.
  10. ↑ Edeka, MCS and Lekkerland in comparison . In: Sprit +. October 22, 2015; accessed on December 12, 2016.

Web links

Commons : Jet  album with pictures, videos and audio files