Marc Cain
| Marc Cain
|
|
|---|---|
 |
|
| legal form | GmbH |
| founding | 1973 |
| Seat |
Bodelshausen , Germany
|
| management |
|
| Number of employees | > 1000 in Germany (2018) |
| sales | EUR 276 million (2018) |
| Branch | Textile industry , fashion |
| Website | www.marc-cain.com |
The Marc Cain GmbH is founded in 1973 by German fashion company based in Bodelshausen .
Company history
The company was founded in 1973 by Helmut Schlotterer in Carpi , Italy . The name can be traced back to a Canadian friend named Marc Cain , whom the founder and owner Helmut Schlotterer met there in the early 1970s. The headquarters was then a few years later after Bodelshausen in Baden-Wuerttemberg laid, where the company still resides. At first Marc Cain only produced knitwear, later a full range was built up. A new logistics center has been in operation since spring 2015. Marc Cain has its origins in knitting. This is still one of the core competencies today. Further typical for Marc Cain are animal photographs and especially the Leo, which can be found in every Marc Cain collection and is constantly reinterpreted in the designs.
Collections
Marc Cain's product portfolio includes women's fashion and accessories in the premium segment, divided into different labels:
- Marc Cain Collections - women's fashion and the company's core label since 1981
- Marc Cain Sports - fashionable sportswear collection since 1999
- Marc Cain Essentials - was introduced in 2012 and includes timeless classics
- Marc Cain Additions - since 2015 an addition to the two main labels Collections and Sports with important bestsellers and individual parts for retailers
- Marc Cain Bags & Shoes - accessories such as bags, shoes and belts since 2016
production
knitting
Marc Cain's knitting machine park is considered to be the most modern in Europe. Marc Cain invested in electronically controlled knitting machines as early as the 1970s, making him a pioneer in this area. A large part of the knitwear is manufactured directly in the production rooms at the Bodelshausen site. Production runs 24 hours on weekdays in three shifts .
3D knitting process
In 2013 a new process was introduced which is described as "3-D Knit & Wear". Garments (e.g. sweaters, skirts, cardigans and coats with knitted pockets) are knitted in a 3D knitting process in one work step, i.e. a finished product comes out of the knitting machine. Different designs are possible , from plain knit , rib , knitted lengthways and crossways to cable patterns with a hand knit look or jacquard pattern , as well as combinations of different types of knitting. The entire production and processing takes place at the headquarters in Bodelshausen.
printing house
In 1998/1999, Marc Cain was one of the first in the textile industry to take advantage of the then new technology of digital printing . As a trailblazer for the new technology, all machines and systems were specially made for Marc Cain and later expanded. With digital printing, different materials such as B. cotton , leather , linen , wool or knitwear can be printed directly at the company's headquarters. Marc Cain uses specially manufactured reactive dyes for this. This is a special class of dyes that can be used to create particularly bright, brilliant prints. Marc Cain has been producing its inks exclusively since 2007, specifically tailored to the internal production process. The dye not only lies on the surface of the fiber, but also forms a permanent bond with the fiber. This means that the print cannot tear or break and the feel of the knitted fabric is retained.
laboratory
Marc Cain has its own quality assurance laboratory where all materials are put to the test. In the extensive process about 31,000 tests are performed (including pilling behavior, light fastness , water fastness ).
Stores, showrooms and outlet sales
Marc Cain is represented in a total of 59 countries. As of 2019 there are 221 Marc Cain stores, 311 integrated shops and 12 outlet stores. The fashion company's showrooms are located in Alexandria ( Australia ), Antwerp , Copenhagen , Berlin , Düsseldorf , Munich , Sindelfingen , Paris , Mulhouse , London , Milan , Tokyo , Montreal , Amsterdam , Oslo and Zurich . Marc Cain has also been running an online shop since 2011 , in which both the current collections and outlet goods are offered.
Fashion shows and collaborations
Marc Cain has been represented at Berlin Fashion Week since 2012 . Marc Cain has implemented various charity collaborations with the US actress Sarah Rafferty .
Awards
Marc Cain was awarded the Forum Prize of the TextilWirtschaft (specialist magazine for the textile industry) in 2012. Every seven years, a market study for the image analysis of various fashion brands is published in which the 150 most important fashion retailers in Germany are surveyed. At the end of 2013, Marc Cain won the “Drapers Independant Award” from the trade journal Drapers from Great Britain in the “Best Premium Brand of the Year” category. Since 2013, Marc Cain has received the "freundin perfect piece award" ten times from the magazine freundin . In addition, Marc Cain received the Top 100 seal in 2016 as one of the most innovative medium-sized companies.
Web links
Individual evidence
- ↑ a b Marc Cain Factsheet 2018
- ↑ "Knitting is the winter trend" instyle.de, November 13, 2018
- ↑ “3-D Knit & Wear from Marc Cain” textilzeitung.at, October 14, 2014
- ^ "Modedesigner Marc Cain" fuersie.de, accessed on April 24, 2019
- ^ "Premium at the push of a button" textilwirtschaft.de, May 11, 2017
- ↑ “How is a trend actually knitted?” Freundin.de, December 10, 2013
- ↑ “Everything comes to light” marc-cain.com, November 22, 2016
- ↑ "The fashion company Marc Cain relies on the latest technology and a lot of manual work" swp.de, March 31, 2016
- ↑ "Suits actress Sarah Rafferty designs bag for Marc Cain" vogue.de, January 16, 2019
- ↑ "For the modern and fashion-conscious woman" swp.de, May 23, 2014
- ↑ "Winners' breakfast - Drapers Awards" drapersonline.com, January 8, 2015
- ↑ "perfect piece 2019: The winners" freundin.de, February 1, 2019
- ↑ "Marc Cain among the top 100 of the innovation elite " textilzeitung.at, 4th August 2016