Mars Germany
| MARS GmbH
|
|
|---|---|
 |
|
| legal form | GmbH |
| founding | 1959 in Hamburg , Germany
|
| Seat |
Verden , Germany
|
| management |
|
| Number of employees | 2,600 |
| sales | 1.8 billion euros |
| Branch | food industry |
| Website | deu.mars.com |
| Status: 2014 | |
Mars Germany is the German subsidiary of Mars Incorporated . The company started producing pet food in 1960. In 1961, chocolate bars were launched; Mars has also been manufacturing confectionery since 1979.
General
Mars Germany started production in 1960 with the first pet food factory in Verden. Currently, around 2,600 employees from 43 countries work in the business areas of confectionery, pet food, food and beverages at the four operating locations in Viersen ( Mackenstein ), Verden , Minden . With these work areas, Mars Germany has a turnover of around 1.8 billion euros in 2014. The Pet-Center (European research and innovation center for ready-to-use pet food) has been located at the Verden location since 2005, and Mars Petcare's European headquarters since 2007. Wrigley's European headquarters (part of Mars Inc. since 2008) is also located in Germany. Around 415 employees from 30 nations work for Wrigley in Germany, mainly at the Unterhaching location .
Areas
| logo | Business area | Brands | executive Director |
|---|---|---|---|
 |
Animal feed | Pedigree, Whiskas , Sheba, Kitekat, Frolic, Cesar, Chappi, Perfect Fit, Catsan, Trill etc. | Barbara Bajorat |
 |
confectionery | Mars , Snickers , Twix , Balisto , Milky Way , Bounty , M & Ms , Maltesers, Celebrations, Amicelli, Mars Icecream etc. | Tomasz Pawlowski |
 |
Food | Uncle Ben’s , Ebly, Mirácoli | Matthew Austin |
 |
beverages | Klix, Flavia | Christian Johannsen |
 |
chewing gum | Air Waves, Orbit, Wrigley's Extra, Wrigley's Spearmint, Juicy Fruit etc. | Laurence Etienne |
Locations and products
The 5 German locations are manufacturing facilities for many Mars and Wrigley products.
- Viersen - Mackenstein : Mars Chocolate : Here, around 600 employees mainly produce Balisto , Twix and Celebrations components, and all Mars chocolate products are marketed. Around 10,000 snacks roll off the production line every minute. In addition to the confectionery area, Viersen also looks after Mars Eiskrem for Germany.
- Verden an der Aller : Mars Petcare, Mars Food, Mars Drinks : Mars employs more than 1,000 people in Verden ( Lower Saxony ) - the site is Mars Inc.'s largest pet food factory on the European continent. Are produced u. a. Whiskas , Pedigree, Cesar, Sheba, Frolic and Kitekat - a total of around 200,000 tons of pet food per year. The Mars Drinks (Klix, Flavia) and Mars Food (Uncle Ben's, Ebly) divisions also work in Verden.
- Minden : Mars Petcare : The Heimtiernahrungsfabrik in Minden ( North Rhine-Westphalia ) specializes in the production of dry food (Pedigree, Chappi and Perfect Fit). Around 100,000 tons are produced annually.
- Unterhaching : Wrigley Germany : Unterhaching ( Bavaria ) has been the German headquarters of the chewing gum producer Wrigley since 1991 and stands for Wrigley's Spearmint, Doublemint, Juicy Fruit, Orbit and Air Waves, among others. The European headquarters of the independent Wrigley division within Mars Inc. is also based in Unterhaching.
- Cologne : Animal nutrition from Royal Canin Tiernahrung GmbH & Co. KG
history
In 1960, Deutsche Petfood GmbH (German subsidiary of Mars Inc.) opened its first factory in Verden an der Aller ( Lower Saxony ). Pet food (Chappi, Kitekat, Trill) was produced for the German and later also continental European markets. The aim was to establish the ready-made food in cans and trays , which was already successful in England , as well as dry food in Germany. In the mid-sixties the company was renamed Effem GmbH. The name is composed of the initials of the owner Forrest Mars - FM -, but is pronounced "Effem". In 1982 Effem GmbH opened its second location in Minden (Westphalia).
Mars Inc.'s confectionery products have also been sold on the German market since 1961. In order to meet the growing demand in Germany, the company built a confectionery factory in Viersen ( Mackenstein ) in North Rhine-Westphalia , which went into operation in 1979. It operates under the name Mars GmbH Germany.
In 1986 Mars bought the ice cream manufacturer Dove and also set up a new business area for Germany - chocolate bars as ice cream. In the meantime, the ice cream varieties from Mars, Twix and Snickers are established in Germany as bar and stick ice cream, but also in cups.
In 1990 Effem GmbH expanded its range to include the Seramis plant care system and Mars Plantcare. A newly built factory was opened in 1990 in Mogendorf ( Westerwald ) for production .
In 2001 Mars Inc. merged the German subsidiaries (Mars GmbH and Effem GmbH) under the name Masterfoods . They have been operating under the surname Mars since 2007 - today as the daughters: Mars Chocolate Germany (confectionery, ice cream), Mars Petcare Germany (pet food and care), Mars Food Germany (food), Mars Plantcare Germany (plant care ) and Mars Drinks Germany (Beverages and systems).
Since the takeover of Wrigley by Mars Inc. in 2008, the German branch of the chewing gum manufacturer in Unterhaching has also belonged to Mars Germany as an independent subsidiary.