Masaru Emoto

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Masaru Emoto ( Japanese 江 本 勝 Emoto Masaru ; born July 22, 1943 in Yokohama , Japan , † October 17, 2014 in Tokyo ) was a Japanese para-scientist and alternative medicine . He was president of the International Hado Membership (IHM), which he founded in Tokyo in 1986 , of the Office Masaru Emoto, LLC and the Emoto Peace Project Foundation, and chairman of the IHM General Research Institute . Emoto was president of the now dissolved Swiss institute Wise Crystal and temporarily president of the International Water for Life Foundation , a non-profit organization .


Emoto studied political science with a focus on international relations at Yokohama City University . In October 1992 he obtained a supposed doctorate from the Indian International Open University . This facility, which has meanwhile been closed by the police, was a title mill that awarded titles to non-scientific training in return for payment of fees.

According to his own statement, he learned about the physico-chemical phenomenon of the agglomeration of water molecules in the USA and through the technology of magnetic field resonance analysis.

Work with water

Emoto has been dealing with water since the early 1990s. He was of the opinion that water could absorb and store the influences of thoughts and feelings. He came to this point of view through experiments with bottled water, which he labeled either with positive messages such as “Thank you” or negative messages such as “War” and then frozen, photographed and assessed the resulting ice crystal using aesthetic-morphological criteria. He established a certain connection between the appearance of the ice crystal and the quality or condition of the water. According to his hypotheses, water labeled with positive messages always forms perfect ice crystals, while water with negative messages takes on imperfect crystal forms. The well-known principles of the crystal formation of snowflakes (shape dependent on temperature) were ignored here.

Emoto's assertions, together with other approaches by Viktor Schauberger , Johann Grander and others described as para- or pseudoscientific . a. the starting point for the treatment, production and marketing of so-called "revitalized" water and devices for water revitalization.

Related hypotheses

All the hypotheses about the memory effect of water have in common that there is no solid evidence of actual changes in water.

  • Jacques Benveniste , a French physician, published results in the journal Nature in 1988 , according to which highly diluted antigens influence white blood cells (leukocytes) via a “memory effect” in water. However, these effects could not be reproduced and even Benveniste was unable to prove these effects under the supervision of Nature editor-in-chief John Maddox and the American pseudoscience opponent James Randi .
  • The alleged discovery of the French virologist Luc Montagnier that solutions containing the DNA of a virus or bacterium “emit radio waves in the low frequency range” and that these radio waves retain the water even after numerous dilutions is highly controversial.
  • Likewise, the method developed by Johann Grander to “revitalize tap water” has proven to be ineffective and, according to a court ruling, can be described as “esoteric nonsense”.


Emoto's assumptions are in considerable contradiction to existing knowledge of water chemistry and physics. In particular, its methodology cannot meet the quality requirements applicable to science. Since his supposed findings cannot be understood logically or empirically, his ideas are not taken seriously by the professional world. Masaru Emoto himself described the photographs as a new type of art that should be considered neither natural science nor religion (“ Therefore, the photograph of crystals is neither science nor religion. I hope it is enjoyed as a new type of art. ”) .

In 2003 the James Randi Educational Foundation offered Emoto a million dollars if he could reproduce the results of his studies in a double-blind experiment.


Rice experiment according to Emoto, in a non-scientific experimental
approach : the rice in the left glass was insulted, praised in the right glass. A photo was taken after about seven days of incubation .

“To this end, the following, certainly extraordinary, attempt was made: He attached a sticker to a glass bottle that was filled with water with the words: You are ugly. You make me sick. The structure of the water that was later frozen was completely chaotic. In contrast, the words I love you arose , you are beautiful, a completely perfect crystal. "

- LG Dortmund , excerpt from the prohibited advertising statement.
  • In Little True Lies , a French tragic comedy from 2010, the vacationers are introduced to parts of Emoto's teaching by an esotericist (Nassim). The protagonist Eric then insults a glass full of rice grains in the worst possible way.

See also

Web links

Individual evidence

  1. a b c Masaru Emoto - Biography ( Memento of the original from March 17, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , Website of Masaro Emoto. Retrieved April 12, 2014. @1@ 2Template: Webachiv / IABot /
  2. Internation water for live foundation ( Memento from January 20, 2012 in the Internet Archive ), accessed on January 20, 2012.
  3. WaterStar water carafe by Dr. Masaru Emoto ( Memento from March 4, 2014 in the Internet Archive ), accessed on March 4, 2014.
  5. Hirst SJ, Hayes NA, Burridge J, Pearce FL, Foreman JC .: Human basophil degranulation is not triggered by very dilute antiserum against human IgE . In: Nature . Vol. 366, pp. 525-527, PMID 8255290
  6. Ovelgonne JH, Bol AW, Hop WC, van Wijk R .: Mechanical agitation of very dilute antiserum against IgE has no effect on basophil staining properties . In: Experientia . Vol. 48 (5), pp. 504-508, PMID 1376282
  7. Maddox J, Randi J, Stewart WW: "High-dilution" experiments a delusion (for example: "High-dilution" experiments (are) a delusion). In: Nature . Vol. 334, pp. 287-291, PMID 2455869
  8. Nobel laureate gives homeopathy a boost. In: The Australian . July 5, 2010, accessed July 9, 2014 .
  10. ↑ The term "esoteric nonsense" is permitted. In: September 7, 2006, accessed December 1, 2017 .
  11. ^ Klaus Bachmann: Water. H2O is incomprehensible: How researchers are trying to unravel the mystery of the eccentric element. In: Geo . Volume 31 (2006), Issue 7, ISSN  0342-8311 . Cf. also the new findings and results of scientific research into water in its various states of aggregation, In: Xiao Feng Pang: Water - Molecular Structure and Properties. World Scientific, New Jersey et al. 2014, ISBN 978-981-4440-42-4 .
  12. Masaru Emoto's statement in relation to his photographs ( memento of the original from October 21, 2014 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , Website of Masaro Emoto. Retrieved April 12, 2014. @1@ 2Template: Webachiv / IABot /
  13. Online newsletter of the James Randi Educational Foundation ( Memento from July 9, 2012 in the Internet Archive )
  14. a b LG Dortmund, Az. 8 O 212/04 of June 24, 2004 = openJur 2009, 102606