My beautiful garden
| My beautiful garden | |
|---|---|
|
|
| description | Special interest general interest magazine |
| Area of Expertise | horticulture |
| language | German |
| publishing company | Burda Senator GmbH (Germany) |
| First edition | February 24, 1972 |
| Frequency of publication | per month |
| Sold edition | 294,966 copies |
| ( IVW 2/2020) | |
| Widespread edition | 299,079 copies |
| ( IVW 2/2020) | |
| Range | 1.90 million readers |
| ( MA 2020 I ) | |
| Editor-in-chief | Andrea Kögel |
| Web link | www.mein-schoener-garten.de |
| ISSN |
0178-1308 |
| ZDB | 121460-3 |
My beautiful garden is a popular magazine of Offenburg media group Hubert Burda Media segment Living / Garden (Burda Living.net) the division Burda Medien Park Verlage.
history
It appeared for the first time on February 24, 1972, produced using the rotogravure printing process , with a print run of 300,000 copies and 124 pages, partly still illustrated in black and white. The first day of issue was also the 69th birthday of the then editor, Franz Burda . Co-editor was initially Lennart Bernadotte from the flower island of Mainau . The new publication was presented to around 120 advertising customers from the German advertising industry and media representatives at a garden party in Monaco in May 1972 at the invitation and in the presence of the princely couple Gracia Patricia and Rainier III .
The magazine started at a time when more and more German families were able to afford an ornamental garden for their own home for the first time instead of just the kitchen garden that was common until the post-war period and now had enough free time and money to design and maintain it, albeit less and less professional experience. With this, Burda found a large gap in the market. After the second edition, the sold circulation was over 200,000 copies and reached half a million readers. By taking over and integrating the DVA's green competition title in 1974, Mein Schöne Garten became the market leader in Europe. In terms of content, however, it was originally more of an illustrated “people magazine with flowers”, in which celebrities often featured on the front page and human interest had plenty of space. Only in later years did the focus shift - sometimes more, sometimes less - towards counselor.
distribution
According to IVW 2/2020, the widespread circulation of the issues today is around 299,079 copies, depending on the season. The range, which is many times higher than the circulation, can be explained, among other things, by the fact that the magazine is available in numerous public libraries and is also included in many reading circles .
Outside the German-speaking area, the magazine is represented in Poland , the Czech Republic , Romania , Russia and the Ukraine .
Offshoot
The magazine is supplemented by various offshoots and special issues and, since 1998, a website originally started as a readers' forum with an online community , an online shop for plants and garden accessories, a garden calendar, a garden book price, a recommendation marketing platform and a merchandising range. At the end of 2011, the community had around 178,000 registered members, around 2.2 million forum posts and 250,000 uploaded photos, making it the largest internet gardening community in Europe. The website had an annual average of over 1.33 million visits per month and over 6.56 million page impressions per month. In 2013 a total visit of almost 26 million users was achieved. The SimilarWeb service expects around 420,000 visitors in January 2014.
Personal details
Previous editors-in-chief of the magazine:
- 1972 - December 1973: Ekkehard Franke-Gricksch (son of Alfred Franke-Gricksch )
- 1976–1980: Karl-Heinz Hanisch (from January 1974 editor-in-chief; from 1983 co-editor together with Lennart Bernadotte)
- January 1984–1994: Gerd Spiegel (formerly Bunte editor; from July 1981 deputy editor-in-chief of MsG, from 1983 de facto editor-in-chief; from 1995 editor-in-chief of the online presence of MsG for some time)
- 1995 - Retired in March 2009: Jürgen Wolff (from 1985 in the editorial team of MsG, initially head of the service , from 1994 deputy editor-in-chief)
- since April 2009: Andrea Kögel (the trained gardener, who already completed her traineeship at Mein Schöne Garten, continues to be the editorial manager of the Burda living magazines; since her tasks were expanded in 2009 to include the gardening title, she has been the editorial manager of the entire Burda segment Living.net in the Burda Medien Park Publishing division).
Individual evidence
- ↑ My beautiful garden: The magazine for deceleration , Badische Zeitung , February 24, 2012.
- ↑ The blue of the leaves turns 40 , insideB, February 24, 2012.
- ↑ 40 years of “My beautiful garden”: Home for dwarfs, twigs and useful items , advertising & selling , February 9, 2012.
- ↑ My beautiful garden is celebrating its anniversary ( memento from December 20, 2015 in the Internet Archive ), press release Hubert Burda Media, February 14, 2012.
- ↑ Mein-Schoener-Garten.de Traffic Statistics. SimilarWeb, accessed March 5, 2014 .
- ↑ kressreport 1/1972, 23/1973 and 24/1973. According to these sources, he was also one of the two managing directors of "Kurbetrieb Menzenschwand GmbH" until autumn 1973 , the other was held by the mayor; After Franke-Gricksch left, Franz Burda himself - he held a 49% stake - took over the position at the GmbH.
- ^ Editor according to the data set of the German National Library ; the information given there from 1969 onwards relates to the editorial team of the magazine "Grün", which was taken over by Burda and absorbed into MsG until 1974.