NZZ Austria

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NZZ Austria
NZZ at Logo1.png
description Online news platform
publishing company NZZ Austria GmbH ( Austria )
First edition January 21, 2015
attitude April 30, 2017
Editor-in-chief until October 31, 2016:
Michael Fleischhacker
from November 1, 2016:
Lukas Sustala
executive Director Steven Neubauer
Anita Zielina
Michael Fleischhacker
Web link NZZ.at

NZZ Austria ( NZZ.at for short ) was an Austrian digital medium that offered editorial news content. The portal was created in January 2015 as a project by the Swiss NZZ media group , whose best-known product, the Neue Zürcher Zeitung (NZZ), gave the Austrian branch its name. On April 30, 2017, NZZ Austria was discontinued.

The editorial line of NZZ Austria was liberal . The digital medium had its editorial office in Bräunerstraße in Vienna's 1st district, Innere Stadt .

Conception

Right from the start, the aim of the NZZ.at project was to create an online medium that would be differentiated from other Austrian media offers by requiring a subscription, i.e. a so-called “ payment barrier ”. Among other things, this means that only one (not political or state) advertiser is allowed to place advertisements on NZZ.at per day. The aim, according to NZZ Austria the journalistic independence are respected. Another important aspect is that, in contrast to other online offers from Austrian media houses, the articles on NZZ.at can only be accessed online and there is no cross-media integration of the online editorial team with a print editorial team.

history

At the beginning of 2014, the then NZZ editor-in-chief Markus Spillmann announced an “offer of liberal quality journalism” for the Austrian media market. The managing director of the Swiss NZZ media group , the Austrian Veit Dengler , played a key role in this. As early as March 2014, the NZZ media group engaged the well-known Austrian journalist and former editor-in-chief of the daily newspaper Die Presse , Michael Fleischhacker and PR expert Rudolf Fußi to implement this project . These in turn expanded their team in May 2014 to include three young journalists from the online magazine Paroli .

After the previous NZZ Austria team had mainly been busy preparing a project study, the NZZ media group finally approved the creation of the first purely digital paid offer in Austria on August 27, 2014. On the same day, NZZ Austria started a so-called workshop blog, on which the development team informed the public about the progress of work on the new product.

From November 2014, NZZ Austria started a closed beta phase in which invited test readers were given access to the online platform for the first time. On January 21, 2015, the official website of NZZ Austria went online for all subscribers. On October 19, 2015, almost nine months after the release, the NZZ.at website was relaunched as part of an initial extensive redesign .

In mid-March 2016, the management of the Neue Zürcher Zeitung announced that NZZ.at would be restructured technically and in terms of personnel from summer 2016. The relocation of the technical infrastructure and parts of the work processes to the Zurich parent company was announced. In connection with this, nine jobs, including four editors, will be cut in Vienna. The international reporting in the online medium NZZ.at was subsequently taken over by the Swiss parent company. At the end of October 2016, Michael Fleischhacker resigned as editor-in-chief of NZZ.at. Lukas Sustala became the new editor-in-chief on November 1, 2016. On November 16, 2016, the announced technical migration to the website of the Swiss parent company took place. At the same time, the price for the monthly subscription was reduced from 14 to 9 euros.

On April 19, 2017, Veit Dengler, CEO of the NZZ media group, and NZZ.at editor-in-chief Lukas Sustala announced that NZZ Austria's online offer would be discontinued at the end of April. Sustala justified this in an email to all subscribers by stating that NZZ.at had “not achieved its goals in the market”.

content

The NZZ.at online platform was initially divided into three main areas: News, Phenomena and Club. In the classic news area, short messages were almost exclusively offered. The editors of NZZ Austria acted as coat editors , mainly dedicated to the creation of detailed reports and background reports in the field of phenomena, while the daily and minute news from startup companies updatemi were supplied. These short messages were presented as a news feed and updated regularly. In addition, a compact summary of the day's news events was offered in the morning, noon and evening in the news area.

The journalistic core competence of the NZZ Austria project can be found in the field of phenomena. Here, individual topics that had contemporary relevance were picked out and dealt with in more detail by the 15 permanent journalists from NZZ Austria at the beginning . In addition to detailed reports and background reports, there were also videos and fact cards that were intended to provide an easily understandable introduction to the topics. Subscribers could comment on most of these posts at any time.

The third area, which NZZ Austria called the “Club”, was the comment area of the medium. In this area, both guest authors were invited to publish their comments and comments from their own journalists were posted. NZZ.at subscribers were also able to publish guest comments in this area without prior invitation, which were displayed equally to those of the journalists. In addition to this online channel, the NZZ.at Club also extended to the offline area. The NZZ Club Evening took place every Monday evening in the editorial offices of NZZ Austria , to which other guests were invited every week in a kind of panel discussion.

While these three areas of NZZ.at were strictly separated from each other until the relaunch on October 20, 2015, they were essentially interwoven as part of the redesign. In particular, the new start page served as an anchor point to find the articles in all three areas. The “Club” was completely dissolved as an independent area and its contributions transferred to the appropriate “phenomena” Vienna, Republic, Europe, Money and Spirit. Guest authors and subscribers could continue to write their own "Club" contributions, but these were assigned to a "phenomenon" by default. After the restructuring of the website and the integration of the NZZ.at content into the NZZ.ch interface in March 2016, the last remains of the original, three-part content preparation by NZZ Austria also disappeared.

Awards

Web links

Individual evidence

  1. ↑ Lukas Sustala becomes the new editor-in-chief of NZZ.at. In: Media release from the NZZ media group . September 19, 2016, accessed November 1, 2016 .
  2. ↑ a b NZZ.at is discontinued. In: diePresse.com . April 19, 2017. Retrieved April 19, 2017 .
  3. ↑ Jakob Steinschaden: NZZ.at: Occupy the liberal position. ( Memento of the original from March 16, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Article in Horizont from September 22, 2014. @1@ 2Template: Webachiv / IABot / www.horizont.at
  4. ↑ a b Ingrid Brodnig : New Zurich Hope for the Future. Article in moths of the week 47/14.
  5. ↑ Neue Zürcher Zeitung gains a foothold in Austria. Article on kurier.at from March 14, 2014.
  6. ^ "NZZ": Austria expansion with meat chopper . Article on diePresse.com from March 14, 2014.
  7. ↑ "NZZ" -Austria asks Paroli. Article on diePresse.com from May 23, 2014.
  8. ↑ NZZ media group gives the green light for digital paid services in Austria. Press release by the NZZ media group on August 27, 2014.
  9. ↑ NZZ Austria starts workshop blog. Article on derStandard.at from August 27, 2014.
  10. ↑ NZZ.at is aiming for 10,000 subscriptions in the first year. Article on derStandard.at from January 22nd, 2015.
  11. ↑ Ruth Eisenreich: Old aunt on trips . Article in the Süddeutsche Zeitung from January 20, 2015.
  12. ↑ a b Relaunch: NZZ.at with a new homepage . Article on diePresse.com from October 20, 2015.
  13. ↑ a b NZZ.at dismiss a third of its employees. In: diePresse.com . March 15, 2016, accessed May 2, 2017 .
  14. ↑ NZZ.at becomes cheaper and gets a new look . Article on derStandard.at from November 17, 2016.
  15. ^ "Presse" editor-in-chief Nowak is journalist of the year . Article on derStandard.at from December 16, 2015, accessed on January 3, 2016.