Nestlé Wagner

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Nestlé Wagner

logo
legal form GmbH
founding 1969
Seat Nonnweiler (Germany)
management Thomas Ludsteck (Chairman), Steffen Kindler, Ralf Wagner
Number of employees 1680 (2018)
sales EUR 70.1 million (2018)
Branch food industry
Website www.original-wagner.de

Headquarters in Nonnweiler-Otzenhausen

The Nestlé Wagner GmbH is a producer of frozen pizzas and other frozen products . The company, based in Nonnweiler in the Saarland, is one of the largest European providers of frozen pizzas. Nestlé has held all shares in the company since 2012 .

Company history

1969 to 1985

The trained master baker Ernst Wagner (1929–1999) founded Wagner Tiefkühlprodukte GmbH in 1969 . The company initially produced and sold frozen products in boilable bags , frozen chickens and high forest pan roast . Schnitzel variants were soon added to the product range . In 1971, the remote kitchen division was added, which supplied businesses in Saarland and Rhineland-Palatinate .

The company produced its first pizzas in 1973, inspired by the founding family's vacation in Italy . This product area grew steadily, especially after the remote kitchen division was discontinued (1979). In 1978 the company built a pizza production line with a shock freezer in its Braunshausen plant . The company built a production line in the same factory in 1982. At that time, 85 people worked for the company as permanent and 200 as part-time employees .

1985 to 1999

Continuous oven for pre-baking used today in industrial production

In 1985 the company put the first industrial stone oven into operation. The pizzas were pre-baked at high temperatures on hot volcanic stones. This made the pizza bases thin and crispy (“Original Stone Oven Pizza”). The company was represented at the Anuga for the first time in 1985 . A year later, the oven was further developed into a continuous stone oven.

Based on this stone oven and the associated expansion of capacity - in 1986 the company built another plant in Otzenhausen - it succeeded in becoming one of the leading manufacturers of frozen pizzas in Germany. In addition to the “Original Stone Oven Pizza”, from 1995 onwards, “American style” pizzas and from 1996 mini pizzas called “Original Piccolinis” also contributed. While the market share in the first half of 1992 was just under 17 percent, this value rose to over 27 percent in 1995. An important part of this is attributed to the development of the slogan , which focused on customer loyalty and increased brand awareness ("Once Wagner - always Wagner ”). In 1999 the company offered 650 jobs, making it the largest employer in the Nonnweiler community.

Since 2000

After the death of the company founder, his son Günter, his daughter Anette Hares and her husband Gottfried Hares took over the management of the company. The company continued to grow. In 2002 it employed over 1000 people.

In 2005 the food company Nestlé joined Wagner and took over 49 percent of the shares. Both partners were interested in significantly increasing exports. The two companies succeeded in doing this. At the beginning of 2010, Nestlé increased its stake in the company to 74 percent. The laying of the foundation stone for a new plant in the Münzbachtal industrial area in Otzenhausen took place in November 2011. At the time, the export quota was 36 percent. This plant was opened in August 2013.

Anette and Gottfried Hares decided to hand over the management of Wagner Tiefkühlprodukte GmbH in mid-2012 and to build a hotel on the Bostalsee. In May 2012, Thomas Göbel then moved to Wagner Tiefkühlprodukte GmbH and took over the chairmanship of the management in September 2012. At the beginning of the following year, Nestlé took over the company completely and changed its name to Nestlé Wagner GmbH. Thomas Ludsteck has been Chairman of the Management Board since June 2020.

Company presence

Products

The number of products on the German market is around 60 to 70 sales units. In addition to pizzas, the range includes mini pizzas, sandwiches and tarte flambée . Products manufactured in the company's plants that are delivered abroad are sold there under other brands , such as Buitoni . In the frozen pizza sector, Nestlé Wagner and Dr. Oetker is market leader in Germany with a 30% share each .

Locations

Production line at the Nonnweiler-Otzenhausen plant (2015)

The company is based in Nonnweiler. Here in the districts of Nonnweiler-Otzenhausen and Nonnweiler-Braunshausen, among other things, administration, four plants, a deep-freeze warehouse and a logistics center are located.

Management and staff

The company is run by a management team of three people; Thomas Ludsteck is its chairman. The company employs around 1,800 people, around 40 of whom are in training (as of 2018).

engagement

  • Against the background of lost business tax income, Anette and Gottfried Hares, Thomas Göbel and Franz-Josef Barth, Mayors of the Nonnweiler community, founded the Wagner Frozen Products Foundation . She financially supports the community work in the municipality of Nonnweiler.
  • A school sponsorship existed with the Ringwallschule in Nonnweiler until it was closed in 2013.

literature

  • Insights. The entrepreneur Ernst Wagner (o. O., o. J.; Festschrift for his 70th birthday, 1999).

Web links

Individual evidence

  1. ↑ a b Company information on Nestlé Wagner GmbH. In: Company knowledge . Retrieved December 20, 2018 .
  2. ↑ The Federal Cross of Merit for one of the most resourceful bakers on the Saar. Ernst Wagner has now been honored in Otzenhausen for his entrepreneurial commitment and for his innovative ideas . In: Saarbrücker Zeitung (St. Wendel Department), April 21, 1993.
  3. ^ Nestlé Wagner GmbH: Imprint. In: original-wagner.de. Retrieved August 4, 2020 (company website).
  4. ↑ a b Annual financial statements as of December 31, 2018 , bundesanzeiger.de, accessed on August 5, 2020.
  5. ↑ a b Volker Fuchs: "Digitization affects everyone". The Nestlé Wagner company . In: Saarbrücker Zeitung , March 1, 2018.
  6. ^ A b Christian Litz: Nestlé wants the whole pizza. Successor to the founding family of Wagner Pizza sells its remaining shares to the group . In: Impulse , November 29, 2012.
  7. ↑ Udo Rau: Nationwide number two in the pizza market. A Saarland success story: Ernst Wagner and the stone oven . In: Saarbrücker Zeitung , February 8, 1993.
  8. ↑ Udo Rau: There is no question of lack of appetite . In: Saarbrücker Zeitung , October 5, 2002.
  9. ↑ Mark Vogt, Stefan Breuer: Wagner ensures pizza quality with a new high-bay warehouse. Freezer for millions of pizzas , In: FM freight + material flow , issue 2, 2003.
  10. ↑ a b c Insights. The entrepreneur Ernst Wagner , p. 54.
  11. ↑ a b c Wilfried Burr: Germany's pizza king resides in Braunshausen. Saarland's success story with an Italo specialty: Wagner Frozen Products has become the nationwide market leader . In: Saarbrücker Zeitung , September 10, 1996.
  12. ↑ a b The Saarland pizza pioneer Ernst Wagner is dead. A success story from a picture book: From village inn to German market leader . In: Saarbrücker Zeitung , December 9, 1999.
  13. ↑ a b c d e Klaus Drohner: A terribly successful family. Ernst Wagner made it from a village restaurant to a pizza market leader . In: Lebensmittel Zeitung , November 14, 1997.
  14. ↑ Wagner pizza builds on the inventor image . In: Rhein-Zeitung , August 20, 2007.
  15. ↑ a b Pan-roasting paved the way for the pizza. High school students from Birkenfeld learned: The company history of Wagner Tiefkühlprodukte GmbH began in 1969 . In: Rhein-Zeitung , July 17, 1997.
  16. ↑ Gold for onion baguette . In: Saarbrücker Zeitung , August 11, 1986.
  17. ↑ Udo Rau: There is no question of lack of appetite. Wagner Frozen Products: In the fast lane with pizza, quiche and tarte flambée - number two in Germany . In: Saarbrücker Zeitung , October 5, 2002.
  18. ↑ Insights. The entrepreneur Ernst Wagner , p. 55.
  19. ↑ Once Wagner, always Wagner. 150 former employees celebrate their reunion . In: Trierischer Volksfreund (Hochwald Zeitung edition), March 24, 2009.
  20. ↑ From large roasters to modern pizza factories . In: Handelsblatt , August 20, 1986.
  21. ↑ Wagner Frozen Products - History . In: Saarbrücker Zeitung (St. Wendel Department), June 2, 2001.
  22. ↑ Product innovations have priority . In: Lebensmittel Zeitung , February 2, 1996.
  23. ↑ From village baker to nationwide pizza trendsetter. The Saarland entrepreneur Ernst Wagner is 70 years old today - “Pizza Wagner” focuses on quality and taste . In: Saarbrücker Zeitung , March 8, 1999.
  24. ↑ Wagner remains a family business . In: Handelsblatt , December 22, 1999.
  25. ↑ Andreas Chwallek: Wagner continues to expect strong growth . In: Lebensmittel Zeitung , August 9, 2002.
  26. ↑ Saar pizzas conquer Europe. Nestlé joins Wagner . In: Saarbrücker Zeitung , December 8, 2004.
  27. ↑ Wagner pizza builds on the inventor image. The Nonnweiler-based company has a third of the market share in Germany - since Nestlé's entry in 2005, export business has grown even faster than expected . In: Rhein-Zeitung , August 20, 2007.
  28. ↑ Wagner stone oven pizza . In: Lebensmittel Zeitung Spezial No. 2 ( Top Brand 2008 ), June 6, 2008.
  29. ↑ a b Lothar Warscheid: Frozen marriage is getting closer. Nestlé wants to increase its stake in Pizza Wagner from 49 to 74 percent . In: Saarbrücker Zeitung , August 19, 2009.
  30. ↑ Carsten Dierig: Pizza maker Wagner now wants to bake bread rolls. In: The world . October 12, 2009, accessed January 10, 2019 .
  31. ↑ Volker Fuchs: Quality ensures the location. Pizza Wagner is investing 45 million euros in a new plant in Otzenhausen . In: Saarbrücker Zeitung , November 23, 2011.
  32. ↑ Volker Fuchs: From Nonnweiler to Europe. New pizza factory secures Nestlé Wagner's location in Münzbachtal . In: Saarbrücker Zeitung , August 22, 2013.
  33. ↑ Andreas Chwallek: Change at the top of Wagner . In: Lebensmittel Zeitung , February 3, 2012.
  34. ↑ Nestlé Deutschland AG: Thomas Göbel succeeds Anette and Gottfried Hares as managing directors of Wagner Tiefkühlprodukte GmbH. In: www.nestle.de. February 1, 2012, accessed on January 21, 2019 (press release from Nestlé Deutschland AG).
  35. ↑ It all started with a trip to Italy in the early 1970s . In: Rhein-Zeitung , September 27, 2013.
  36. ^ A b Evelyn Schneider: A foundation for Nonnweiler. In: Saarbrücker Zeitung. July 3, 2013, accessed January 10, 2019 .
  37. ↑ a b Annette Mattgey: Thomas Ludsteck new at the top of Wagner Pizza. In: Advertise & Sell . May 14, 2020, accessed August 1, 2020 . Volker Fuchs: "I appreciate the St. Wendel region". In: Saarbrücker Zeitung. May 29, 2020, accessed July 27, 2020 .
  38. ↑ Volker Fuchs: The pizza market continues to grow. Managing director Thomas Göbel on the development of Nestlé-Wagner in Nonnweiler . In: Saarbrücker Zeitung from August 19, 2014.
  39. ↑ Overview of the products on the company website. Accessed January 10, 2019.
  40. ↑ Wagner Tiefkühlprodukte GmbH: Annual financial statements for the business year from January 1, 2012 to December 31 , 2012 , published on March 19, 2014 in the Federal Gazette .
  41. ↑ Stiftung Warentest : Pizza Salami in the test: 5 of 27 frozen pizzas very good in taste , April 17, 2015
  42. ↑ Volker Fuchs: Nestlé Wagner is growing again - new product is well received , July 11, 2015, Saarbrücker Zeitung
  43. ↑ Volker Fuchs: Pizza Wagner. Nonnweiler remains a draft horse for Nestlé. In: Saarbrücker Zeitung. September 17, 2018, accessed January 10, 2019 .
  44. ↑ New production line in Nonnweiler. Nestlé Wagner invests millions in a frozen snack facility. In: Saarbrücker Zeitung. September 17, 2018, accessed January 21, 2019 .
  45. ↑ Nestlé Wagner GmbH: Young professionals start at Nestlé Wagner. In: www.nestle-marktplatz.de. August 3, 2018, accessed December 20, 2018 .
  46. ↑ Volker Fuchs: Permanent support for clubs. Municipal Foundation Wagner Frozen Products has made funds available for the first time . In: Saarbrücker Zeitung , February 19, 2014.
  47. ↑ Pizza giant takes on sponsorship for the Ringwall School. In: Saarbrücker Zeitung. June 5, 2013, accessed January 10, 2019 .