Ovaltine

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Cup with inscription

Ovomaltine is an instant powder for making a malt drink , which is produced by Wander AG (a subsidiary of Associated British Foods ) in Neuenegg ( Canton of Bern ) in Switzerland . It sells very well there, with the slogan "Hesch dini Ovo hüt scho gha?" («Have you already had your ovo [maltine] today [= drank]?») As a standing idiom and shibboleth .

history

Ovaltine box, around 1904

Albert Wander , the son of Georg Wander from Osthofen in Rheinhessen, who founded the Wander AG company in Bern , developed a soluble malt extract together with W. Lanwer, which led to the development of Ovaltine in 1904. At that time it was called a nourishing drink for the "mentally and physically exhausted".

composition

The Swiss version of Ovomaltine contains the ingredients barley - malt extract (65%), condensed skimmed milk , low-fat cocoa powder , minerals ( calcium phosphate , magnesium carbonate , iron phosphate ), rapeseed oil , 13 vitamins ( A , D , E , K , C , B1 , B2 , Niacin , B6 , folic acid , B12 , biotin , pantothenic acid ), table salt and the aroma vanillin . The international version contains sugar and is made up as follows: barley malt extract (51%), condensed skimmed milk, condensed milk serum , low-fat cocoa powder (13%), white sugar , fructose , magnesium carbonate, calcium phosphate, rapeseed oil, 11 vitamins (A, E, C, B1, B2, niacin, B6, folic acid, B12, biotin, pantothenic acid), table salt and the aroma vanillin. The high proportion of malt gives the Ovaltine its typical taste. Like the powder in instant cocoa drinks, Ovomaltine is ready to drink after being stirred into cold or warm milk.

In addition to Switzerland, the powdered drink is available in almost 100 other countries, but with a different recipe. The internationally available Ovaltine contains barley malt as well as granulated sugar, which among other things has a sweeter taste. In Great Britain, USA, Africa, South America and Asia, Ovaltine is also available with a modified recipe under the name Ovaltine .

Ovaltine advertisement in a medical journal, 1909

The Swiss version contains 1577 kJ / 372 kcal per 100 grams of powder, about 652 kJ / 155 kcal per serving. The international version contains 1592 kJ / 376 kcal per 100 grams of powder, about 734 kJ / 174 kcal per serving. For the calculation of the portion, the manufacturer assumes 2dl low-fat milk (1.5% fat) in both cases, but different amounts of powder: for the Swiss version 15g, for the international version 20g.

The drink was originally developed for the weak, although the advertising was soon changed and tailored to the healthy (“drink for the whole family”).

The manufacturer offers other products containing ovomaltine: snacks (“ovo Sport”, “choc ovo” etc.), muesli Ovomaltine crunchy müesli , chocolate , biscuits Ovomaltine crunchy biscuit and Ovomaltine petit beurre , a spread Ovomaltine crunchy cream and ready-to-drink Ovomaltine ovo drink and the ice cream Ovomaltine crunchy ice .

criticism

Nutrition experts rated the international recipe of the beverage powder as critical due to the high sugar content (> 50%). In a statement from the German consumer advice centers, it says:

«Ovaltine mainly contains carbohydrates (...). This also explains the high energy content. Ovaltine is therefore not a vital drink and also not suitable as a thirst quencher. "

- Working group of consumer associations : health food - healthy food?

According to the manufacturer's website, 1 serving of Ovomaltine prepared (15 g powder in 2 dl milk) contains approx. 20 g carbohydrates (the proportion of carbohydrates in the milk consists mainly of lactose sugar ). According to the Austrian Consumer Information Center, 20 g of sugar (types) are also consumed with 20 g of powder; the consumer advocates deny that Ovaltine is a healthy product .

literature

  • Pascal Schwendener: Power powder for bleach addicts , Lucerne, 2004.
  • Walter Thut: Georg Wander (1841–1897), Albert Wander (1867–1950), Georg Wander (1898–1969): From two-man laboratory to global corporation , Association for Economic History Studies, Zurich, 2005, ISBN 978-3- 909059-29-4 .
  • Myriam Berger: Vivat Helvetia, vivat Ovomaltine: from remedies to national drinks , licensed thesis at the University of Zurich 1998.
  • Nada Zaborsky: The true nutritional recommendation . Then, then and now , seminar paper at the Institute for Social Sciences at the University of Basel , 2009.

Individual evidence

  1. ^ "Hesch dini Ovo hüt scho gha", series of Ovaltine TV spots from 1988 (partly available on YouTube ).
  2. ↑ High Alemannic. Retrieved June 21, 2015 . Speech samples from the University of Marburg.
  3. ↑ Products Patrimoine culinaire. Retrieved August 30, 2017 .
  4. ↑ a b Ovomaltine powder. In: ovomaltine.ch. Wander AG , accessed on May 4, 2020 .
  5. ↑ a b Ovomaltine powder. In: ovomaltine.de. Wander AG , accessed on April 5, 2020 .
  6. ^ Regina Finsterhölzl: Commercial advertising in colonial Africa. Böhlau Verlag Köln Weimar, 2015, ISBN 978-3-412-22309-0 , p. 130 ( limited preview in the Google book search).
  7. ^ Working group of consumer associations (Hg): Health food - healthy food? , 5th edition, Düsseldorf 1996.
  8. ↑ Is Ovomaltine powder suitable for diabetics?
  9. ↑ H.-D. Belitz, W. Grosch, P. Schieberle: Textbook of food chemistry. 6th edition, Springer 2007, ISBN 978-3-540-73201-3 , p. 517.
  10. ↑ Ovaltine. Simply sweet as sugar

Web links

Commons : Ovaltine  - collection of images, videos and audio files