Picaldi jeans
| Picaldi Textile Product Marketing Limited Company / DISOLDI Company GmbH
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| legal form | GmbH |
| founding | 1986, Turkey |
| Seat | Berlin |
| Branch | Textile industry |
| Website | www.picaldi.de |
The company Picaldi Textile Product Marketing Limited Company is the owner of the brands "Picaldi", "Picaldi Jeans", "PCL", "PCLD" and Picaldi ZICCO. Under the company name of the same name, Picaldi Ltd. produces and sells since 1986 jeans, sweatshirts, t-shirts, jackets, belts, boxer shorts and other branded textiles with the “Picaldi” logo. The product line mainly includes streetwear , especially jeans, bomber jackets , camouflage pants and sweatshirts . The "Zicco" and "New Zicco" models, which are carrot jeans, are and are still being widely used . H. to jeans that are cut in the shape of carrots . The models are very similar to the "Saddle" and "New Saddle" models from the manufacturer " Diesel ".
history
At the beginning of the 1990s, Picaldi Ltd. Represented nationally with its own brand or designer label in over 600 stores. On the international market, Picaldi supplied Switzerland, France, Spain, Russia, Poland and Germany, among others.
During the period from 2001 to 2008, Picaldi Jeans GmbH, based in Berlin, was the sales partner for Germany for the German market. It had an exclusive and exclusive distribution right for the designer label Picaldi on the German market. In 2006 the company achieved sales of EUR 5.8 million.
Disoldi Company GmbH has been a sales partner for Germany-wide wholesale since November 2008.
The fashion label has branches in Berlin, as well as in Braunschweig , Bremen , Hamburg , Hanover , Cologne , Munich , Regensburg , Dresden and other German cities as well as in Vienna and Istanbul.
Image and dissemination
The brand became known through the German hip-hop subculture . Berlin rappers like Bushido wore the brand's jackets at concerts and mentioned Picaldi in their lyrics. The brand has the image of being widespread , especially in the “ghetto”, that is, in the precariat of the big cities and especially in the foreign milieu. The label itself advertised at times with the claim "Nix Aldi - Picaldi", and the rapper Eko Fresh had himself photographed in Picaldi clothes for the booklet of his album Hart (z) IV . The taz characterized Picaldi 2006 in a contribution as boys fashion, for youngsters who call each other "victims", the star spoke in 2007 of a cheap label , fashion for the lower class and glamor for ghetto kids .
Individual evidence
- ↑ Annual financial statements as of December 31, 2006 of Picaldi Jeans GmbH, Berlin in the electronic Federal Gazette
- ↑ "This is not about bad or fresh, I have the Picaldi jeans full of cash" Bushido on the track Abschaum from album 7
- ↑ "Now I'm the one you will never see again at Aldi. Fuck your baggy pants, I rap in Picaldi jeans ” . Baba Saad in the track Wir govern Deutschland on the Bushido album Staatsfeind Nr. 1 .
- ↑ Spring in Berlin: You can brag about it in Hasenheide, Görli or Mauerpark! . Der Tagesspiegel, March 19, 2015
- ↑ The fake as an original . taz of October 5, 2002
- ↑ Picaldi: On thick pants . Stern, January 28, 2007
- ↑ Somebody must have had enlightenment . ( Memento of June 9, 2012 in the Internet Archive ) spex. Pop Culture Magazine 313, February 2008. Memento from the Internet Archive .