Queb Federal Association for Employer Branding, Personnel Marketing and Recruiting

Queb - Federal Association for Employer Branding, Personnel Marketing and Recruiting e. V. ; (Queb)
purpose	Competence network for employer branding, personnel marketing and recruiting
Chair:	Helge Kroll
Establishment date:	2001
Number of members:	54 member companies
Seat :	Frankfurt am Main
Website:	queb.org

Queb | Federal Association for Employer Branding, Personnel Marketing and Recruiting e. V. is a German business association , consisting of approx. 50 companies, which deals with the topics of employer branding , personnel marketing and recruiting . Queb is organized as an association, has its headquarters in Frankfurt am Main and is entered in the register of associations .

structure

In addition to general meetings, symposia, forums, congresses, conferences and seminars, which usually take place several times a year at different locations, the members also meet irregularly at regional network meetings and working group meetings. The working groups deal with current issues relating to national and international personnel marketing and employer branding. There is a regular exchange of experiences, work and quality guidelines are developed, benchmarks and analyzes are initiated and personnel marketing tools and new trends are identified. The aim is still to create joint initiatives and platforms for the attraction, integration and retention of employees of the member companies.

Goals and priorities

Promotion of the exchange of experiences in the field of personnel marketing
Development of joint work and quality guidelines
Formation of joint initiatives and platforms along the HR value chain
Discussion of current issues and elaboration of joint thesis papers
Increasing the attractiveness and image values of all companies involved
Identification of new trends in the labor market
Creation of benchmarks

Definitions

One result of Queb's work are the definitions of the terms employer branding, personnel marketing and recruiting drawn up by member companies, advisory boards and alumni:

The aim of employer branding is to create a distinguishable, authentic, credible, consistent and attractive employer brand in the perception of an employer that has a positive impact on the corporate brand.
The aim of personnel marketing is to find the applicant target groups, to reach them, to interest them in the company, to inspire them, to bind them and to motivate them to make suitable applications.
The aim of recruiting is to fill vacancies in a company with qualified and motivated candidates.

Active working groups

The following Queb working groups, among others, deal with current topics and issues in the field of human resources

Work 4.0
HR controlling
HR Tech
Intl. Employer branding
online marketing
Recruiting blue collar
Recruiting, sourcing & diagnostics
Student Marketing
TA Analytics
Talent Relationship Management

Board

Helge Kroll (speaker)
Ute Neher (Deputy Spokesperson)
Maximilian Mendius (Chief Financial Officer)
Barbara Texter (full board member)
Christoph Fellinger (full board member)

Advisory boards and honorary boards

Alfred Quenzler
Armin Trost
Bernd Sander
Frank Haesselbarth
Gero Hesse
Marcus Reif
- Tim Weitzel

Member companies

The following companies are members of Queb:

literature

C. Beck (Ed.): Personnel Marketing 2.0. From employer branding to recruiting . Wolters Kluwer, Cologne 2012.
D. Bernauer, G. Hesse, S. Laick, B. Schmitz: Social Media in Personnel Marketing . Wolters Kluwer, Cologne 2010.
T. Brändle: 10 years of the Bologna Process: opportunities, challenges and problems . VS Verlag, Wiesbaden 2010.
R. Bröckermann, W. Pepels: Personnel Marketing . Schäffer-Poeschel, Stuttgart 2002.
A. Trost (Ed.): Employer Branding. Position and present employers . Luchterhand, Cologne 2009.

Web links

Queb website

Individual evidence

↑ statutes queb.org
↑ Queb e. V. now officially operates as the Federal Association - Queb . In: Queb . ( queb.org [accessed July 23, 2019]).
↑ Queb in profile . In: Queb . ( queb.org [accessed July 23, 2019]).
^ Queb activities . In: Queb . ( queb.org [accessed June 25, 2018]).
↑ Queb Working Groups [1]
↑ organs. Retrieved on July 23, 2019 (German).