Radio CD International
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Radio CD International (Radio CD) was a private radio broadcaster that could be received in eastern Austria from 1990 to 1996 . In the absence of a legal basis for private radio in Austria, broadcasts were carried out from Bratislava (Pressburg), initially from Czechoslovakia , and from January 1993 to Slovakia . By the designation International , the receptivity across state borders should be away and thus an international connecting character are emphasized. CD was a nod to both the compact disc and Corps Diplomatique .
history
Broadcasting began on March 31, 1990 , despite objections from ORF to the Czechoslovak Radio ; Gotthard Rieger was the initiator . Initially, the VHF frequency 101.8 MHz was broadcast from the Bratislava-Kamzík location . At a time where it was only discussed in general terms about the possible official launch of private radio, there was thus next to the antenna Austria another alternative to Ö3 : Seven months after the start of transmission founded in November 1990, the Austrian private radio broadcasters the Austrian Private Radio Association . This included: Antenne Austria, Radio CD International, MM2, Radio Uno, Transalpin, Zirog and RTM.
The Austrian studio was initially located in the 15th district of Vienna . In the beginning, the program was not a format radio , but clearly structured and offered from cabaret (such as Rädl's Höhnende Wochenschau with Joesi Prokopetz ) to a holiday quiz to a dance floor show and sometimes the phenomenon of radio CD-exclusive music tracks or those on Ö3 at all Banned from broadcasting, pretty much everything. There was also hourly news, and it was also noticeable that there was significantly less advertising than on Ö3, which was often regional.
The 1993 first made radio test , the key currency of Radio Planning , pointed out the considerable range of around 10% for CD in the coverage area of Vienna. In the target group of 14 to 49-year-old Viennese, the range of the station was even significantly higher and was ahead of the Ö2 stations that could be received in Vienna . Blue Danube Radio achieved a daily reach of around 3% in both target groups in Vienna; Ö3 with almost 40% coverage in the population and with 52% in the core target group of 14 to 49 year olds remained the undisputed number 1 in Vienna.
Although Radio CD International changed in the direction of a format radio over time, it was still the main competitor for Ö3 in the Vienna area. Telekabel Wien and Richard Lugner participated in the station. The studio then also moved to the Lugner-City shopping center in Vienna , previously it was temporarily located in the nearby Kaiserstraße in Vienna 7th district.
There were also increasing bureaucratic difficulties: some in Slovakia did not like to watch foreign language programs on national radio (to which Radio CD legally belonged). (The Slovak radio itself, however, would like to have worked with Radio CD.) This eventually led to some involuntary breaks in transmission. The longest run up to then lasted from January 1, 1994 to July 14, 1994, before that there was also one that lasted about two weeks, which was ended by the intervention of the then Austrian Foreign Minister, Alois Mock . The Slovak broadcaster Radio Twist was now broadcasting on 101.8 MHz , and so Radio CD was assigned the frequency 96.6 MHz for the restart. Rock FM , which had been broadcasting until then, was shifted to a different frequency with a significantly lower transmission power.
The newly started program, however, could no longer quite follow up on earlier successes and was meanwhile also a continuous format radio. In September 1996 broadcasting had to be suddenly stopped again for bureaucratic reasons. This caused Radio CD to slide into a financial debacle that drove the operating company, CDI Holding AG (through which the settlement had already been opened in August 1994 ) towards bankruptcy . According to Richard Lugner, a member of the board of the Holding AG, the private radio was overindebted with 30 million schillings (2.18 million euros). The main creditors included the Viennese regional health insurance fund with several million schillings, as well as radio presenters, the station editorial team, Logo Systems, Telecom , the Heurige Zimmermann and AKM . A total of 80 million schillings (5.81 million euros) in claims were recognized in the proceedings. According to Lugner, future activities would be handled by the economically well-placed CD-City Radio GmbH .
Most recently, the station, which wanted to be terrestrially active again at 96.9 MHz from midnight on February 15, 1997 (with limited technical range), was in the UPC Telekabel Vienna cable network from April 1, 1997 to March 31, 1998 under the new name CD City Radio can be received on 92.7 MHz - in the last week of its existence only more than an approximately two-hour endless tape. The renewed efforts for a transmission frequency were unsuccessful. On April 1, 1998, the studio and the frequency in the Vienna cable network were taken over by Energy 104.2 . On that day, 52 private radios started across Austria.
literature
- Radio CD: Politics to belching. The most distinctive political grunts from Radio CD International. An unmistakably subjective selection from May '90 to May '92, (satirical comments on world politics) . Pichler, Vienna 1992, OBV .
- Christian Williwald: News language on Austrian radio. Forms of news language in ORF and in Radio CD and their influence on comprehensibility . Thesis. University of Vienna, Vienna 1993, OBV .
- Ines Culinovic: Competition or Coexistence. A program and structure analysis of the German-speaking entertainment channels with modern music Radio Vienna , Ö3 and Radio CD in the metropolitan area of Vienna . Thesis. University of Vienna, Vienna 1997, OBV .
- Monika Endl: Marketing and PR work by independent media with examples from Radio CD International, Radio Melody and Antenne Bayern . Thesis. University of Vienna, Vienna 1997, OBV .
- Rundfunk & Telekom Regulierungs-GmbH (RTR-GmbH): 5 years of private radio in Austria . Series of publications by Rundfunk & Telekom Regulierungs-GmbH, Volume 2003.1, ZDB -ID 2627096-1 . Rundfunk & Telekom Regulierungs-GmbH (RTR-GmbH), Vienna 2003. - Full text online (PDF; 505 kB) .
- Werner Reichel (ed.), Peter Düll (contributions): Private radio in Austria - a difficult birth. Pirates, bankruptcies, pioneers . Fischer, Munich 2005, ISBN 3-88927-390-4 .
Web links
- Thomas Fassler: Welcome back to Wonderland! (...) Radio CD Memorial Page . In: radiocd.at , March 31, 2007, accessed on August 10, 2017.
- Portal Association of Austrian Private Broadcasters .
Individual evidence
- ^ A b Walter Tributsch (managing director and co-founder of the station) in: Harald Sorger, Martina Ressmann: 55. Radio meeting point: Not for the faint of heart. Radio CD International - the red-white-red radio bells , ots.at , May 7, 2009, accessed on August 17, 2012.
- ^ Reichel: Privatradio in Österreich , p. 159 f.
- ↑ Herta zinc, Doris Ragette, Christian Hofstetter: Private radio in the advertising market . In: RTR-GmbH: 5 years of private radio , p. 16.
- ↑ Markus Urban (recording), Alexander Oth (moderation): Radio CD International started broadcasting again on July 15, 1994 on UKW 96.6.mp3 . In: Thomas Fassler: radiocd.at , accessed on August 10, 2017.
- ↑ Gabriela Schnabel: Lugner's Radio CD is about to go bankrupt ( memento of November 30, 2015 in the Internet Archive ). In : wirtschaftsblatt.at , accessed on August 17, 2012.