Reza Kazemi

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Reza Kazemi at Brandweek in Istanbul as a keynote speaker on the topic: "The political momentum: How voters can be influenced and mobilized"

Reza Kazemi (* July 24 in Tehran ) is an international political and campaign advisor , public speaker, board member of the European Association of Political Consultants (EAPC) in German-speaking countries is the doctorate expert on political marketing besides participation in the elections to the German Bundestag and the National Council elections in Austria a . a. also in numerous state election campaigns in z. B. Baden-Württemberg, Upper Austria, Lower Austria, Salzburg, Carinthia and Styria were involved. His clients include prominent personalities and politicians.

Career

Kazemi was born as the son of Persian migrants in Tehran and grew up in Germany. In the meantime he attended Deep Run High School in Virginia, USA .

He completed his studies at the Technical University in Kaiserslautern at the age of 21 with distinction as one of the fastest students in the history of the university. Instead of the regular 12 semesters to graduate , he completed it in record time, with a total of only 7.5 semesters.

Between 2010 and 2015, Kazemi completed his doctorate under the academic supervision of the renowned communication scientists Christina Holtz-Bacha and Winfried Schulz .

One focus of his empirical research in the field of political communication lies in answering the question of how the perception of voters and the image of prominent personalities can be influenced or changed through the use of commercial marketing instruments. To obtain results in the field of political advertising research , he carried out laboratory tests to analyze the effects of communication.

For his research results, he has the academic degree of “ Dr. rer. pole. “Get awarded. He lives in Saarbrücken .

Founder of innovative election campaign formats and political high-tech campaigns

Reza Kazemi is considered to be one of the pioneers who initiated a new phase of election campaigning in Europe by increasingly using technology-based campaign tools (e.g. facial expression analysis, eye-tracking) instead of the previous use of conventional election campaign methods (use of posters, images ...) Tracking tools and real-time response measurements) and innovative technology formats in the political communication work of parties.

His innovative technology solutions in the field of mass communication include a. the “TimeToTalkTOO!” format, which enables politicians to make live phone calls to tens of thousands of people at the same time. This campaign technology was used in Germany by Chancellor Angela Merkel (CDU) and in Austria by Chancellor Christian Kern (SPÖ).

In connection with the debate on attacks by artificial intelligence, Reza Kazemi advises members of the European Parliament in Brussels on how to deal with “ social bots ” and how to prevent “ fake news ” in social media.

Advice on election campaigns in Germany and international consultancy

Reza Kazemi is a board member of the European Association of Political Consultants (EAPC), a professional association of political and election campaign advisors in Europe.

The company he founded, the international agency "Campaigns & Technology", has specialized in election campaign strategies and campaign technologies.

The foreign stations of his political consultancy include: a. participation in the following campaigns :

  • Czech Republic (2018): Municipal and local election campaigns
  • Kenya (since 2018): Presidential elections (2022) and support in setting up the Association of African Political Consultants (APC)
  • Austria (including national elections with Federal Chancellor Christian Kern and since 2013: state elections in Carinthia with Peter Kaiser , Upper Austria, Lower Austria, Salzburg and Styria)
  • Slovakia (since 2017): election campaign and landslide victory in the Slovak region of Košice , u. a. with the non-party candidate Rasto Trnka . In addition, Kazemi accompanied other candidates in local and regional campaigns in Slovakia (among other things, he supported Jaroslav Polaček in setting up a technology-based campaign and also won the mayoral elections for the town hall of the city of Košice).
  • Ukraine (since 2015): Advising democratic organizations in Kiev , advising individual candidates for parliament, TV appearance as a political expert on the subject of "election campaign strategy " on the news channel NEWSONE
  • United States (2012): Election campaigns for the US Democrats in New York and Pennsylvania
  • France (2012 and 2016/2017): u. a. with Jean-Marc Ayrault in Nantes and Paris as well as participation in the 2016/2017 primaries for the French presidential election

International awards and successes

National Council elections in Austria

During the election campaign for the National Council election in Austria 2017 , Reza Kazemi supported the former Austrian Chancellor Christian Kern (SPÖ) in his campaign.

After the outbreak of the scandal surrounding the political advisor Tal Silberstein , the so-called Silberstein affair , he established a political high-tech instrument (with the name "TalkTOO!"), Which was used for crisis communication , political participation and mobilization of supporters in the ongoing campaign was used. With this innovative format, the Austrian SPÖ was able to call tens of thousands of people at the same time by telephone and hold interactive live discussions with them. With this format, the population in the midst of the crisis surrounding advisor Tal Silberstein was given the opportunity to ask the Austrian Chancellor questions one after the other and discuss them live with him.

POLARIS GOLD AWARD in the category: presidential election campaign, mobilization campaign 

The event, which was held on October 3, 2017, was the largest live discussion that has ever been held by telephone in Europe, with a reach of around 150,000 participants. For the successful implementation of the technology-based election campaign innovation, Kazemi received the international " POLARIS GOLD AWARD " from the European Association of Political Consultants in London in 2018 . The international award took place in the category “Presidential election campaigns, mobilization campaigns”.

Landslide victory in the gubernatorial elections in Slovakia

By using the most modern technologies in the eastern Slovak region of Košice, he helped a. a. the non-party candidate Rasto Trnka to a landslide victory within just five months. At the age of 33, the previously unknown candidate Rasto Trnka was elected as the youngest governor of Slovakia in 2017 with only 875 votes ahead (59,599 against 58,724 votes). In the following year, 2018, Reza Kazemi then helped the mayor Jaroslav Polaček to win the election in the regional capital of the same name, Kosice .

Membership in international associations

Reza Kazemi is a member of the following professional associations:

Publications & Teaching

Lecturer at universities

Reza Kazemi is a freelance lecturer at the following universities and colleges:

Publications & Publications

Reza Kazemi is an author for the information services “Mayor News”, “Handbook of Local Policy ” and other publication platforms of the WEKA publishing house.

In addition, he has published the following publications:

  • M. Kazemi, R. / Heimerl, Benjamin (2017): Local Election Campaigning: The Difference Between Garden Fence Campaigns and Professional Election Campaigns. In: Kommunalpraxis Wahlen win, specialist magazine for elections and votes. Carl Link Verlag, Kronach 8/2017/2, pp. 128-134.
  • Ottler, S., M. Kazemi, R., & Resch, R. (2016). Measuring Effects of Candidates on Voters in Germany: A Methodological Comparison Between Real-Time-Response Measurement and Facial Coding. In D. Schill, R. Kirk & AE Jasperson (eds.), Political Communication in Real Time: Theoretical and Applied Research Approaches (pp. 128-142). New York: Routledge.
  • Basic basic elements before we launch an election campaign. WEKA Verlag, online publications, category: mayors.
  • Ottler, S., M. Kazemi, R., & Resch, R. (2016). Measuring the effects of candidates on voters in Germany. A methodological comparison between real-time response measurement and facial coding. In D. Schill, R. Kirk, & A. Jasperson (Eds.), Political communication in real time: Theoretical and applied research approaches. New York: Routledge.
  • M. Kazemi, R. (2019). The accelerating change approach in politics and the media. Deviations from expectations due to the use of entertainment as a strategy of political marketing. In JE Müller, C. Nouledo, & H. Stiemer (Eds.), Text and Media in Context. From the clay tablets of antiquity to the digital media of the 21st century. Nodus, Münster.
  • M. Kazemi, R. (2015). Perception of candidate images. The use of entertainment to convey politics. Published dissertation at the law and economics faculty of the economics department of the Friedrich-Alexander-Universität Erlangen-Nürnberg. Self-published.
  • M. Kazemi, R. & Heimerl, B. (2014). Political Marketing and Communication. Modern Trends in German Election Campaigns. In Pazarlama Iletisimi, Istanbul.
  • M. Kazemi, R. & Heimerl, B. (2014). Politics "2.0": A practical guide for the safe use of social media for politics and town hall. In Handbuch Kommunalpolitik, 12, WEKA Verlag, Kissing.
  • M. Kazemi, R. & Heimerl, B. (2013). Web “2.0” in the election campaign. The modern online campaign: About the effective use of Facebook, Twitter & Co. to gain votes. In Handbuch Kommunalpolitik, 10, WEKA Verlag, Kissing.

Individual evidence

  1. Brand Week Istanbul »REZA KAZEMİ. In: Brand Week Istanbul. Retrieved April 18, 2019 (American English).
  2. Politics: How Robots Make Opinions on the Internet. Retrieved April 18, 2019 .
  3. a b Hessischer Rundfunk (HR1): Interview with Dr. Reza Kazemi, Policy Marketing Expert. Retrieved May 20, 2019 .
  4. Dr. Reza Kazemi: The Political Momentum // Dr. Reza Kazemi // How to influence and mobilize voters. January 2, 2019, accessed May 15, 2019 .
  5. ^ EAPC - European Association of Political Consultants »Board. Retrieved May 15, 2019 (American English).
  6. a b c d Profile of Dr. Reza Kazemi on LinkedIn. Retrieved May 15, 2019 .
  7. a b c d Reza M. Kazemi: Perception of candidate images. The use of entertainment to convey politics . Ed .: Dissertation, Friedrich-Alexander-University Erlangen-Nürnberg. Self-published, Nuremberg 2015, p. 645 .
  8. Talk Too - First nationwide live telephone discussion with BK Christian Kern. Accessed May 15, 2019 (German).
  9. ^ Annual report of the SPD regional association Baden-Württemberg. Retrieved April 18, 2019 .
  10. WE ARE THE PARTICIPATION PARTY! In: Interview with Secretary General Katja Mast about "TalkTOO" conference calls. Retrieved April 18, 2019 .
  11. a b c d e f g CAMPAIGNS & TECHNOLOGY - International election campaign advice and campaign technology. Retrieved April 18, 2019 (German).
  12. a b UniSpectrum: Student with a migration background achieves the second fastest degree in TU history. In: The magazine of the TU Kaiserslautern. November 4, 2010, accessed May 15, 2019 .
  13. a b Research Report 2015 - List of PhDs. Friedrich-Alexander University Erlangen-Nuremberg, accessed on May 15, 2019 .
  14. Political communication in real time: theoretical and applied research approaches. Retrieved May 15, 2019 .
  15. The Seconds of Truth - On Entertainisation in Politics. July 18, 2018, accessed April 18, 2019 .
  16. EU election: How bots create mood on the Internet - derStandard.de. Retrieved May 15, 2019 (Austrian German).
  17. Brand Week Istanbul »REZA KAZEMİ. In: Brand Week Istanbul. Retrieved April 18, 2019 (American English).
  18. Dr. Reza Kazemi: The "TalkTOO!" Telephone meeting: Citizen participation by telephone (to the Tele-Townhall: www.talktoo.eu). February 16, 2015, accessed April 18, 2019 .
  19. Dr. Reza Kazemi: Exclusive interview: Angela Merkel and CDU-TV on telephone meetings. September 2, 2015, accessed April 18, 2019 .
  20. Dr. Reza Kazemi: "TalkTOO!": Telephone TownHall with Federal Chancellor Christian Kern (approx. 150,000 participants). September 28, 2017. Retrieved May 15, 2019 .
  21. ^ Süddeutsche de GmbH, Munich Germany: How robots make opinion on the Internet - Political News. Süddeutsche Zeitung , April 17, 2019, accessed on August 10, 2020 .
  22. ^ EAPC - European Association of Political Consultants »Board. Retrieved May 15, 2019 (American English).
  23. ^ EAPC - European Association of Political Consultants "About us. Retrieved May 15, 2019 (American English).
  24. Dr. Reza Kazemi: Dr. Reza Kazemi & African Political Consultants: TV-News on Presidential Elections (Kenya, 2022). October 17, 2018, accessed April 18, 2019 .
  25. SavvyPol Consulting Group, 1161, Nairobi (2019). Retrieved April 18, 2019 .
  26. Jaro Polaček. Retrieved May 15, 2019 .
  27. Dr. Reza Kazemi: TV Live Interview: Dr. Reza Kazemi on TV NewsOne. May 8, 2017, Retrieved April 18, 2019 .
  28. SPÖ Direkt: Conference call with core. SPÖ Austria, October 9, 2017, accessed on May 15, 2019 .
  29. a b Talk Too - First nationwide live telephone discussion with BK Christian Kern. Accessed May 15, 2019 (German).
  30. SPÖ News Service: Large crowds, a lot of support: conference call with Christian core. Retrieved May 15, 2019 .
  31. PressReader.com - Newspapers from around the world. Retrieved May 15, 2019 .
  32. a b c d Brand Week Istanbul »REZA KAZEMİ. In: Brand Week Istanbul. Retrieved April 18, 2019 (American English).
  33. ^ EAPC - European Association of Political Consultants "Conferences. Retrieved April 18, 2019 (American English).
  34. AWARDS | EAPC Conference & Polaris Awards. Retrieved April 18, 2019 .
  35. ^ The Elections to the bodies of self-governing regions 2017 - Final Results. Retrieved May 20, 2019 .
  36. Rastislav Trnka sa ujal funkcie predsedu Košického kraja. December 4, 2017, accessed on May 20, 2019 (sk-SK).
  37. SPEAKERS | EAPC Conference & Polaris Awards. Retrieved April 18, 2019 .
  38. МИНИМАЛЬНОЕ ДОВЕРИЕ И МИНИМАЛЬНОЕ УВАЖЕНИЕ К ПОЛИТИКАМ В МИРЕ - ВОТ ЦЕНА ПОЛИТИЧЕСКОГО ПОА. - Услуги политических консультантов и политтехнологов- APPC. Retrieved April 18, 2019 (ru-RU).
  39. ^ Negative campaigning. Retrieved May 15, 2019 .
  40. a b Basic elements before we start the election campaign. April 27, 2016, accessed on April 18, 2019 (German).
  41. a b c Dr. Benjamin Heimerl: Publications. Retrieved May 17, 2019 .
  42. The Seconds of Truth - On Entertainisation in Politics. July 18, 2018, accessed April 18, 2019 .
  43. ^ Dan Schill, Rita Kirk, Amy E. Jasperson: Political Communication in Real Time: Theoretical and Applied Research Approaches . Routledge, 2016, ISBN 978-1-317-36304-0 ( google.de [accessed April 18, 2019]).
  44. Simon Ottler, Reza M.-Kazemi, René Resch: Measuring Effects of Candidates on Voters in Germany: A Methodological Comparison Between Real-Time-Response Measurement and Facial Coding. Retrieved May 17, 2019 .
  45. MedienKonTexte | Paperback | ISBN 9783893233779 . ( isbn.de [accessed on May 17, 2019]).
  46. M.-Kazemi, R. & Heimerl, B .: Political Marketing and Communication. Modern Trends in German Election Campaigns. Accessed February 1, 2019 .