Sally Berg

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Sally Berg ca.1922, painting by Baruch de Laguna
Sally Berg's birthplace at Joseph-Kohlschein-Strasse 28 in Warburg (2011)

Albert Sally Berg (born January 16, 1857 in Warburg , † June 16, 1924 in Heemstede , Netherlands ) was a German businessman , fashion designer and patron .

Life

Albert Sally (actually " Salomon ") Berg grew up as the fifth son of the merchant Salomon Berg and his second wife Sophie Wittgenstein in Joseph-Kohlschein-Strasse 28 in Warburg . The house was right next to the synagogue of the Warburg Jewish community , to which the family belonged. At the age of 16, he moved to Brussels in 1873 to complete an apprenticeship as a tailor and textile merchant with Léo Hirsch , who also came from Westphalia, in his fashion shop with tailoring in the Rue Neuve . After completing his training, he was entrusted with the procurement of materials and the supervision of the business. In 1881 Hirsch became purveyor to the court of the Belgian Queen Marie Henriette of Austria .

In 1882 Sally Berg and his co-worker Sylvain Kahn (1857–1929) became partners and sent to the Netherlands to set up branches . Under the company " Hirsch & Cie ", new businesses a. a. at the Leidseplein and at the Weteringschansin in Amsterdam . Berg and Kahn designed their collections based on the French model and also worked as tailors . Her most important customers here also included the royal family, the Dutch Queen Emma von Waldeck and Pyrmont and her daughter Wilhelmina . Sally Berg went to them regularly to show the latest collections and was also allowed to use the title purveyor to the court.

In 1885 Sylvain Kahn married Sally Berg's younger sister Juliette Berg (1861-1935) and became Berg's brother-in-law. The couple had three sons and two daughters. The extended family initially lived above the shop. In 1897 she acquired the classicist house no. 183, built in 1873 in the elegant PC Hoofstraat at the then private Vondelpark , and had it extensively rebuilt by the architect Gerrit van Arkel (1858–1918) . In addition, a house was added to the Van Eeghenlaan, where Sally Berg lived. Both houses were connected internally.

The building of the Hirsch department store on Leidseplein in Amsterdam (2012)
The models Ippy and Gerti in the Hirsch department store, painting by Isaac Israëls (1916)

In 1895 Berg & Kahn bought the renowned Viennese fashion house Drecoll . The name was kept, but the designs came from Berg and the local branch manager Marguerite von-Wagner-Besancon, who had previously also worked at Hirsch & Cie in Amsterdam. In 1902, another fashion house was opened in Paris under the name of “Drecoll”. The Hirsch & Cie fashion store in Amsterdam also continued to receive designs. The first fashion show in the Netherlands was held there for the opening of the new Hirsch department store building, which still exists today, in November 1912 , built according to plans by the architect Alphonsus Maria Leonardus Aloysius Jacot .

In 1912 Sally Berg founded the limited partnership Van Dyck, Berg & Fink with Siegfried Berg, the Dutchman M. Van Dyck and the Russian Léon Fink , which took over the majority of the still existing perfume factory d'Orsay in Neuilly-sur-Seine and led it to worldwide success.

Grave of the Berg family in Warburg

Berg and his partner Kahn remained director of the Amsterdam fashion house until his death in 1924. The urn with his ashes was buried in the family grave in Warburg. He left a considerable fortune.

Succession

After Sally Berg's death, the eldest son of Sylvain Kahn and Berg's nephew, Bernard Arnold Kahn, became co-managing directors. Later, his brother Henri René Kahn and Robert Berg, another nephew of Sally Berg, joined them. In 1941, Bernard Arnold was arrested by the Germans for "anti-German propaganda" , deported and died on May 29, 1941 in the Buchenwald concentration camp . Henri René Kahn survived the war and died in 1970.

social commitment

The former orphanage of the Berg Foundation in Laren (1918)
  • In 1909 Sally Berg founded the “ Berg-Stichting, Laren ”, a social foundation for the benefit of Jewish orphans. According to plans by the architect Gerrit van Arkel , a state-owned, two-storey building with generous open spaces was built on the edge of the town of Laren , Hilversumseweg. In 1940 there were 106 boys between the ages of 4 and 21 living in the orphanage. At the beginning of 1943, the foundation and the home moved to the Jewish quarter in Amsterdam, Rapenburg 92 to 96, by order of the occupying power. The non-Jewish director of the house, Jan Reitsema, and his wife Jantiene did everything they could to protect the children and staff. 70 people were able to survive the war in hiding or by using forged papers. The Reitsema family were honored by the State of Israel as Righteous Among the Nations . The building in Laren was later demolished.
  • In his will, Berg also gave the city of Warburg a donation of 30,000 guilders: the interest was to be used to split the money for the Jewish, Catholic and Protestant poor in his hometown.

literature

  • Algemeen Handelsblad: Rapenburg 92 , Amsterdam, October 8, 1928
  • Theo Bakker, Bram Huyser: Hirsch & Cie en het Leidseplein , Amsterdam 2012
  • Barnouw, David, Oorlog en Bezetting: De Joodse Bergstichting, Nederland in 1940-1945. The divorce in topstukken uit het NIOD-archief Amsterdam 2015
  • Grijpma, Dieuwke: Kleren voor de elite: Nederlandse couturiers en hun klanten 1882–2000 , Balans, Amsterdam 1999 ISBN 978-90-5018-447-2 , pp. 68–75 and 203
  • Lauwen, Toon: Dutch design van de 20ste eeuw , Thoth, Bussum 2003, ISBN 90-6868-350-0 , p. 40
  • Schijf, Huibert (ed.); Voolen, Edward van (red.); Bergvelt, Ellinoor: Gedurfd verzamelen: van Chagall tot Mondriaan , Waanders, Zwolle 2010 ISBN 978-90-400-7662-6
  • Pouillard, Véronique: In the Shadow of Paris? French Haute Couture and Belgian Fashion Between the Wars , in: Regina Lee Blasczyk: Producing Fashion: Commerce, Culture, and Consumers , Univ. of Pennsylvania Press 2008, pp. 67-73. ISBN 978-0-8122-4037-5

Web links

Remarks

  1. ↑ http://www.roos.nl/over-de-roos/gebouw-en-historie/
  2. ↑ http://020apps.nl/1850-1940/Pieter_Cornelisz.%20Hooftstraat/183
  3. ↑ http://docplayer.nl/20702-Hirsch-cie-op-het-leidseplein-hirsch-cie-en-het-leidseplein-door-theo-bakker-op-basis-van-een-dossier-van-bram -huyser.html Theo Bakker / Bram Huyser, p. 20
  4. ↑ http://beeldbank.amsterdam.nl/beeldbank/weergave/record/?id=B00000002854 beeldbank.amsterdam.nl from March 23, 2016.
  5. ↑ Phillip Staal: Roestfvrijstaal: speurtocht naar de erfenis van Joods oorlogswezen , Eburon, Delft 2008, ISBN 978-90-5972-271-2
  6. ↑ http://www.npogeschiedenis.nl/andere-tijden/afleveringen/2004-2005/Joodse-oorlogswezen.html www.npogeschiedenis.nl from March 23, 2016.
  7. ↑ http://db.yadvashem.org/righteous/family.html?language=en&itemId=4022496
  8. ↑ Westfalen-Blatt: Bitter walk across the cemetery / Past graves: Christian Holtgreve tells of the fate of Jewish fellow citizens. Warburg, April 30, 2010.
personal data
SURNAME Berg, Sally
ALTERNATIVE NAMES Berg, Albert Sally (full name)
BRIEF DESCRIPTION German couturier
DATE OF BIRTH January 16, 1857
PLACE OF BIRTH Warburg
DATE OF DEATH June 16, 1924
Place of death Heemstede , Netherlands