Root media group

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Root media group

legal form Partnership
founding 2002
Seat Esslingen, Germany
management Heinz root
Number of employees 365 (2018)
sales 50 million euros (2018)
Branch Printing and finishing, digital media, publishing, design
As of February 11, 2018

Root media group in Esslingen
administration and production

The root Media Group is a group of twelve German companies in six locations to which services digital printing , sheet - and web offset printing , book production , photography and media design , virtual reality applications, and mobile apps are. The group is one of the ten largest commercial printers in Baden-Württemberg. Part of the association is, among others, the Dr. Cantz'sche Druckerei Medien , which has an internationally dominant position in the field of printing art publications in faithful reproduction quality and also creates and maintains the catalogs of works of important artists such as Ernst Wilhelm Nay and Gerhard Richter . Cantz became internationally known in 1968 with the printing of the catalog for the Bauhaus exhibition in Stuttgart. Since then, Cantz has been a household name in the art world and especially in the American museum world such as the MoMA in New York and the San Francisco Museum of Modern Art .


Heinz Wurzel laid the foundation stone for the Wurzel Mediengruppe in 2002 when he took over the Scheel printing company in Waiblingen. Since then, the trained printer has continued to expand the company. Against the industry trend, he gradually acquired or founded the 12 companies that belong to the group today. Some of these establishments such as B. Cantz, Schefenacker and Wirtz have a long tradition and were thus saved from being closed.

The number of employees and sales has grown continuously since the company was founded. Today, the group of companies generates annual sales of around EUR 50 million with a total of 365 employees. This development is primarily due to the link between print products and new media .

The association is led by the owner Heinz Wurzel. The headquarters were in Waiblingen until 2017, and in October 2017 they moved into a new company building in Esslingen, which today houses most of the companies. Further locations are Baden-Baden, Düsseldorf, Schwäbisch Hall, Speyer and Berlin.

Corporate structure

The companies in the group are legally independent and specialize in different areas of focus. According to the company website, the disciplines work together synergistically .

Companies and brands belonging to the Wurzel Mediengruppe
Company / brand takeover Location Focus / special competence Foundation / history
Gmähle-Scheel Print-Medien GmbH 2002 Esslingen

Schwäbisch Hall

Sheetfed offset , finishing , postpress , logistics

Web offset printing for large print runs ; Special competence: 8-pager

1936 Founding of Druckerei Scheel by Emil Scheel, in 2002 takeover by Heinz Wurzel, 2009 merger of the Gmähle web printing company (takeover: 2007) with the printing company Scheel, 2018 merger of Cannstatter Repro GmbH (takeover: 2002) with Gmähle-Scheel, 2018 merger of Schaupp web offset GmbH Co. KG (acquisition: 2012) with Gmähle-Scheel
Status Kommunikation und Verlag GbR ---- Esslingen Economic, location, lifestyle publications 2006 by Heinz Wurzel and Fiona Beenker
Wurzel Medien GmbH ---- Esslingen


Pre- and post-production , design , rendering , CGI , 3D animations, augmented and virtual reality , mobile apps ; Special competencies for the automotive industry 2009 by Heinz Wurzel
Flyer4Fun GmbH ---- Esslingen Online printing company for sheet - fed and web offset printing 2011 by Heinz Wurzel and Michael Pfisterer
Dr. Cantz'sche Druckerei Medien GmbH 2011 Esslingen Sheet- fed offset printing of premium magazines, brochures and books; Cold foil ; international leader in art books and exhibition catalogs ; Special competence: creation, data maintenance and administration of image archives, e.g. B. the entire catalog raisonné by Ernst Wilhelm Nay with around 1,300 works and by Gerhard Richter with over 3,700 works; 85 years of expertise in the arts 1933 by Dr. Hugo Cantz, 1993 takeover by J.Fink Mediengruppe , 2011 takeover by Heinz Wurzel
Dr. Cantz'sche Rolle-Offset GmbH ---- Esslingen Web offset printing for large print runs 2011 by Heinz Wurzel
Dr. Cantz'sche Verlagsgesellschaft mbh & Co. KG 2011 Esslingen


Publishing and distribution of art publications and art editions 1960 by Walter Cantz, 2011 takeover by Heinz Wurzel, 2018 Edition Cantz brand becomes Edition Cantz GmbH & Co.KG, 2020 change of name to Dr. Cantz'sche Verlagsgesellschaft mbh & Co. KG (DCV)
DigitalReproDruck GmbH 2012 Esslingen Digital printing in small and large editions ;

Special competence: digital printing on a roll, format unlimited in length

1993 by Wolfgang Vogel
digital art book ---- Esslingen Digital printing for small editions in art print quality for high-quality publications such as art books, business reports, image brochures, books, advance and language versions, etc. 2015 by Heinz Wurzel
Markom GmbH & Co. KG 2015 Baden-Baden Communication agency specialized in the pharmacy, pharmaceutical and health market 2015 takeover by Heinz Wurzel
Schefenacker Medien GmbH & Co. KG 2016 Esslingen Printing of brochures, flyers, posters, production of auction catalogs 1925 by Betz and Vollmer, 1956 takeover by Erwin Schefenacker, 1983 takeover of the daughters Heiderose Wacker (née Schefenacker) and Margitta Schefenacker, 1994 takeover of all shares by Heiderose Wacker, 2000 entry by son Till Wacker, 2016 takeover by Heinz Wurzel
Wirtz Medien GmbH & Co. KG 2016 Speyer Bow - and web offset printing . Including prepress , digital printing, finishing , finishing , form Tanzer, book production and logistics, self-mailers ; Special expertise in thin printing : secondary packaging for the pharmaceutical industry with GMP ( Good Manufacturing Practice ) certification , package inserts, assembly instructions 1866 as Jaeger'sche Buchdruckerei, takeover in 1989 by Walter Wirtz, in 2016 takeover by Heinz Wurzel


  • 2019, Management Award for Heinz Wurzel
  • 2017, nomination for printer of the year. The prize is awarded by the Druck & Medien branch service , the magazine for executives, in cooperation with the drupa trade fair .
  • 2017, Gregor International Calendar Award for top digital quality (with the Stuttgart photographers Frank Bayh and Steff Rosenberger-Ochs)
  • 2014, PrintStars, finalist of the innovation award of the German printing industry: internal - The employee newspaper of the Wurzel Mediengruppe, category customer magazines and employee magazines
  • 2013, PrintStars, Gold Prize Winner of the Innovation Prize of the German Printing Industry : 360 ° - A magazine from the Wurzel Mediengruppe, category customer magazines and employee magazines
  • 2013, PrintStars, Special Prize Most Creative Imagery of the Innovation Prize of the German Printing Industry: The new BFF magazine, BFF Bund Freischaffender Fotodesigner eV , Stuttgart, category Most Creative Imagery
  • 2013, PrintStars, special prize of the German printing industry's innovation prize: UV Days 2013, cross-media packaging as a customer gift, IST Metz, section Print Gimmick of the Year
  • 2013, PrintStars, silver winner of the German Printing Industry Innovation Award: UV Days 2013, cross-media packaging as a customer gift, IST Metz, category cross-media networking print / online


Shortly after the takeover of the Schaupp print shop in 2012, the Wurzel Mediengruppe intended to lay off employees due to the high investment volume due to environmental regulations. Schaupp was technically in a much worse condition than expected. Thanks to an agreement with the employees and the environmental authority in 2014, the high investments could be made and the company continued to exist.

Web links

Commons : root media group  - collection of images, videos and audio files

Individual evidence

  1. Wurzel Medien: New company headquarters opened in Esslingen ,, April 23, 2018
  2. Wurzel Mediengruppe develops augmented reality app ( Memento of the original from February 15, 2018 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. ,, October 7, 2016 @1@ 2Template: Webachiv / IABot /
  3. a b Wurzel Mediengruppe is growing against the trend. In: Family Business News. October 2014, accessed February 12, 2018 .
  4. ^ Printing art from Esslingen for the USA - Gateo . In: Gateo . February 8, 2018 ( [accessed March 5, 2018]).
  5. ERNST WILHELM NAY STIFTUNG: Imprint. Retrieved February 23, 2018 .
  6. Stuttgart Region Economic Development Corporation : The Art of Printing. September 2, 2008, accessed February 19, 2018 .
  7. Printing art from Esslingen for the USA / further news - Retrieved February 19, 2018 .
  8. Wurzel Mediengruppe takes over printing company Wirtz / Markt & Management - (No longer available online.) Archived from the original on March 6, 2018 ; accessed on March 5, 2018 (German). Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot /
  9. Wurzel Mediengruppe takes over the Schefenacker printing company ,, October 27, 2016, Deutscher Drucker
  10. ↑ Lateral thinker: An open discussion culture is crucial. In: Family Business News. Dr. Breitsohl Verlagsgesellschaft mbH Stuttgart, March 2016, accessed on February 12, 2018 .
  11. Wurzel Mediengruppe opens production site in Düsseldorf. Retrieved February 27, 2018 .
  12. Angela Woyciechowski: Heinz Wurzel receives GC Management Award. April 12, 2019, accessed on May 29, 2019 (German).
  13. Who are the "Printer of the Year"? , Print & Media, December 5, 2017
  14. Wurzel Mediengruppe wins with top digital printing , Vienna News, February 2, 2017
  15. PrintStars 2014 - The finalists of the German Printing Industry Innovation Award, PrintStars, pages 4 and 9, July 25, 2014
  16. Innovation Prize of the German Printing Industry for the Wurzel Mediengruppe , connektar, October 21, 2013
  17. Südwest Presse Online-Dienst GmbH: Schwäbisch Hall: Off for the Schaupp printing works - 26 employees have to leave . In: . September 4, 2013 ( [accessed February 15, 2018]).
  18. Südwest Presse Online-Dienst GmbH: Investment: Wurzel-Mediengruppe invests in the Schaupp print shop . In: . July 30, 2014 ( [accessed February 15, 2018]).