YOC
| YOC AG
|
|
|---|---|
 |
|
| legal form | Corporation |
| ISIN | DE0005932735 |
| founding | 2001 |
| Seat |
Berlin , Germany
|
| management |
|
| Number of employees | 51 (2019) |
| sales | 15.1 million euros (2019) |
| Branch | Mobile advertising |
| Website | group.yoc.com |
| As of December 31, 2019 | |
The YOC AG is a listed public company as a technology company platforms and products in the field of mobile advertising develops and sells. In addition to its headquarters in Berlin ( Germany ), the YOC Group has offices in other European cities. The company was founded in 2001 by Dirk Kraus.
history
Since 2001, under the slogan “Your Opinion Counts”, YOC has enabled the use of mobile phones and smartphones for the digital interaction of brands and products with end consumers. The focus is on achieving a high advertising impact without disturbing the users of the mobile Internet.
At the beginning of business activities, the “Cash or Crash” campaign was initiated in 2001, in which a Porsche 911 was suspended from a crane at a height of 50 m at Potsdamer Platz in Berlin and users could vote for a week whether the sports car would be raffled off or in the Depth should plunge. Out of a total of 80,000 participants, 53% opted for “Crash”. The form of mobile advertising at that time was initially limited to SMS interactions.
In 2004, the company was one of the first to integrate the multimedia messaging service ( MMS ) into a mobile advertising campaign for Nike and advertised an event series for the American sporting goods manufacturer using this innovative communication channel.
With the beginning of economic success, YOC pushed ahead with its international expansion from 2003 with the opening of the first foreign location in Vienna . New locations in London (2005), Madrid (2009), Warsaw (2016), Amsterdam (2018) and Düsseldorf (2014) followed successively . The company has also been operating a third German office in Hamburg since 2020 .
The company went public in June 2006. The company was initially listed in the Entry Standard and has been listed in the Prime Standard of the Frankfurt Stock Exchange since 2009 .
Business area
YOC is a mobile-first ad technology company that combines efficient media trading with proprietary advertising products with its own programmatic trading platform "VIS.X®". The company counts around 80% of the Fortune 500 as advertisers among its customers (including McDonald’s , Volkswagen Group , Daimler , Samsung , Sky , Unilever , IKEA , Netflix , Dior , Chloé , Coty Inc. ). Likewise, more than 500 providers of websites and mobile applications ( publishers ) are connected to YOC's technology and offer a European reach via the company's marketplace. These publishers include Mail Online , The Daily Telegraph , El Confidencial, Kurier , InStyle , Tagesspiegel , ELLE , Eurosport , Burda .
According to the AGOF range ranking of mobile providers, YOC was in 10th place with a range of 18.5% in 2015.
Product lines
At the core of its activities, the YOC Group operates “VIS.X®”, a proprietary, programmatic supply-side platform (SSP) and develops digital advertising products.
"VIS.X®" is a supply-side advertising platform in which advertising formats are traded automatically. This means that non-standardized advertising formats can also be handled automatically. The publishers' web inventory is bundled with YOC's own products (e.g. YOC Understitial Ad®, YOC Mystery Scroller®) and offered in a real- time bidding . Publishers' entire inventory is offered to all buyers at the same time. Alternatively, buyers can use preferred deals to obtain preferential access to inventory and advertising products.
YOC's advertising product lines focus on good visibility with a great advertising impact and the resulting high interaction rates. Based on these attributes, the products win various internationally recognized awards in the marketing industry. Including the iab WebAD Award and the Golden Cannes Mobile Lion.
Former affiliates
In 2006 the YOC Group founded the online affiliate marketing platform belboon , which was expanded in 2008 by taking over the affiliate network adbutler , which was founded in 2002 . In June 2014, YOC then sold the platforms merged in belboon GmbH to the financial investor Arcus Capital .
In 2007 YOC took over the German company Sevenval AG in order to be able to meet the increased demand for mobile internet portals with software-supported solutions. In order to focus on the core business of mobile advertising and to reduce financial debt, Sevenval GmbH was sold on to the financial investor Berlin Technology Holding in July 2013 at a price of up to 6.5 million euros .
Individual evidence
- ↑ a b Annual Report 2019. (pdf) In: yoc.com. Retrieved May 13, 2020 .
- ↑ YOC AG - Current financial news and stock market information - dgap.de. Retrieved March 6, 2019 .
- ↑ Susanne Ziegert: "Oh, the one with the Porsche" . November 14, 2001 ( welt.de [accessed March 6, 2019]).
- ↑ YOC brings NIKE's "Joga Bonito" campaign to mobile phones. Retrieved March 6, 2019 .
- ↑ YOC opens a new location in Poland and cooperates exclusively with SHAZAM - YOC. Retrieved March 6, 2019 .
- ↑ YOC AG: YOC opens a location in the Netherlands and thus enters one of the strongest markets in programmatic retail - dgap.de. Retrieved March 6, 2019 .
- ↑ YOC continues to expand and opens a second German location in Düsseldorf - YOC. Retrieved March 6, 2019 .
- ↑ ADZINE magazine for online marketing: Mobile marketer YOC opens new location in Hamburg. Retrieved January 23, 2020 .
- ↑ FOCUS Online: Cash or Crash. Retrieved March 4, 2019 .
- ↑ AGOF Mobile Facts 2015-I (PDF)
- ↑ Financial reports - YOC. Retrieved March 6, 2019 .
- ↑ Programmatic Advertising: YOC launches its own SSP. Retrieved March 6, 2019 .
- ^ YOC Group - Reviews, News and Ratings. In: Business of Apps. March 18, 2012, Retrieved April 2, 2019 (American English).
- ↑ The winners of iab webAD 2018. Accessed April 2, 2019 .
- ↑ ADZINE magazine for online marketing: YOC receives golden lions for mobile advertising format. Retrieved April 2, 2019 .
- ↑ INTERNET WORLD Business: Yoc sells Belboon. Retrieved March 6, 2019 .
- ↑ YOC AG takes over Sevenval in Cologne. Retrieved March 6, 2019 .
- ↑ YOC buys Sevenval AG , September 26, 2007
- ↑ YOC sells Sevenval to its founder Jan Webering and investors. In: mobilbranche.de. Retrieved March 6, 2019 .
Coordinates: 52 ° 31 '9.4 " N , 13 ° 24' 9.2" E