Chloé (company)

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Chloé International SAS

logo
legal form Société par actions simplifiée
founding 1952
Seat Paris FranceFranceFrance 
management Geoffroy de La Bourdonnaye (CEO)
Branch Fashion, luxury
Website chloe.com

Chloé [ klɔe ] or Chloé International SAS is an internationally known French women's fashion company with headquarters in Paris , which belongs to the Swiss luxury goods group Richemont .

Company history

The company was founded in 1952 by the tailor Gaby Aghion (1921–2014), who moved from Egypt to Paris in 1945 , together with the entrepreneur Jacques Lenoir. Aghion who named their company after a friend who went with female-playful ready-to-wear - Fashion from soft, flowing and high-quality fabrics quickly made a name. In 1958, Aghion, who had hired a group of young fashion designers , including the then up-and-coming young designer Karl Lagerfeld , showed her designs in a fashion show in Café de Flore . In 1963 Lagerfeld was appointed chief designer at Chlóe, where he initially worked until 1983. As early as the 1960s, Chloé had prominent customers such as Brigitte Bardot , Grace Kelly , Maria Callas and Jackie Kennedy . In the 1970s, Chlóe rose to become one of the leading women's fashion brands in Europe. In 1971 the first Chloé boutique was opened in Paris.

After Lagerfeld left the company in 1983 in dispute, sales fell under the new designer and former Byblos creative director Guy Paulin, so that in 1985 Alfred Dunhill, Ltd. took over the fashion company from Gaby Aghion . After the French fashion designer Martine Sitbon left the company in 1989, Dunhill called Karl Lagerfeld back to Chloé as a designer in 1992, in order to restore the brand to its former glory, which was only moderately successful. Dunhill merged with Cartier to form Groupe Vendôme in 1993 and was bought in 1998 by the Swiss company Richemont , to which Chloé is still a part.

It was only with Stella McCartney , who was chief designer at Chloé from 1997 to 2001 and then founded her own fashion brand, that the company experienced an upswing. Under McCartney, the somewhat cheaper second line See by Chloé was launched in 2001, and it still exists today. From 2001 to 2006 McCartney's assistant Phoebe Philo , from 2006 to 2008 the former Marni designer Paulo Melim Andersson from Sweden, from 2008 to 2011 the philo assistant Hannah MacGibbon and from 2011 the former Pringle of Scotland designer Claire Waight Keller took over the creative direction at Chloé. Keller, who switched to Givenchy in spring 2017 , was followed by former Louis Vuitton designer Natacha Ramsay-Levi. Especially under Philo's direction, Chloé became popular with young women, as the company had last seen in the 1970s. Among other things, Philo created a handbag collection and created the successful Paddington handbag. Their immediate successors, however, were unable to maintain this trend. Claire Waight Keller finally successfully rejuvenated the Chloé brand, creating wearable collections and expanding the profitable accessories business.

Collections

  • Chloé - high-priced main line for women with ready-made clothing , leather goods (handbags, shoes, belts, etc.) and accessories ; presented twice a year at the Paris Fashion Weeks
  • See by Chloé - slightly less expensive second line for young customers with ready-to-wear clothing, leather goods and accessories; presented from 2012 via online fashion show

Perfume

In 1975 the company launched the flowery perfume Chloé in collaboration with IFF , which sold very successfully. In the 1990s, Chloé brought a few more successful women's fragrances onto the market until, in 2005, Coty, Inc. acquired the Chloé perfume license from Unilever , which in turn had taken over from IFF. Since then, with Chloé (2008) and variants thereof, as well as Love, Chloé (2010) and L'Eau de Chloé (2012), the company has launched new successful perfumes.

Boutiques

Chloé's sales locations can be found in Bal Harbor , Costa Mesa , Las Vegas , Santa Monica , New York City , Los Angeles , Beijing , Shanghai , Shenzhen , Hong Kong , Singapore , Kaohsiung , Taipei , Bangkok , Paris , Munich , Porto Cervo , Moscow , Marbella , Istanbul , London , Tokyo , Nagoya , Kuwait , Beirut , Doha , Seoul and Dubai .

Web links

Individual evidence

  1. ↑ ELLE - Chloé | Fashion portrait. In: elle.de. Retrieved March 15, 2012 .
  2. ↑ Artful life. Fashion star Lagerfeld wants to leave the company with which he made his career . In: Der Spiegel . No. 46 , 1983, pp. 262-264 ( Online - Nov. 14, 1983 ).
  3. ↑ Gently fluttered around. His admirers call him "Kaiser Karl": For the first time, fashion designer Lagerfeld showed a collection under his own label in Paris . In: Der Spiegel . No. 14 , 1984, pp. 292-295 ( Online - Apr. 2, 1984 ).
  4. ↑ Chloé Is Back, in an Angry-Funny Mood in: nytimes.com. Created: September 27, 2007
  5. ↑ House marks birthday with new boutiques and a shift upscale: Keeping Chloe young at 50 in: nytimes.com. Created: December 10, 2002
  6. ^ Dunhill Steps Out in Style With Lagerfeld. In: nytimes.com. Retrieved March 15, 2012 .
  7. ↑ The Vogue List: Chloé ( Memento of the original from June 26, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. In: vogue.de. Updated April 10, 2012  @1@ 2Template: Webachiv / IABot / en.vogue.fr
  8. ↑ Emancipation, breathed. In: welt.de. Retrieved March 15, 2012 .
  9. ↑ Stella McCartney leaves Chloe to establish own fashion design label. In: guardian.co.uk. Retrieved March 15, 2012 .
  10. ↑ Interview: Phoebe Philo 31-year-old creative director at Chloé. In: guardian.co.uk. Retrieved March 15, 2012 .
  11. ↑ ELLE - Chloé. (No longer available online.) In: elle.de. Archived from the original on June 11, 2012 ; Retrieved March 15, 2012 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.elle.de
  12. ↑ Clare Waight Keller for Chloé. In: vogue.de. Retrieved March 15, 2012 .
  13. ^ Chloé names Clare Waight Keller as new creative director. In: guardian.co.uk. Retrieved March 15, 2012 .
  14. ↑ Designer Clare Waight Keller visits Givenchy welt.de, March 16, 2017
  15. ↑ Chloé Announces Natacha Ramsay-Levi as New Creative Director harpersbazaar.com, March 10, 2017
  16. ↑ Fashion: Phoebe Philo leaves Chloé. In: faz.net. Retrieved March 15, 2012 .
  17. ↑ New Year, New Designer Moves: Chloé Confirms Clare Waight Keller's Exit nytimes.com, January 30, 2017
  18. ↑ Unilever sells world-famous perfume brands in: handelsblatt.com. Created: May 20, 2005
  19. ↑ Chloé opens a boutique on Melrose Place. In: latimes.com. Retrieved March 15, 2012 .