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Zott SE & Co. KG

logo
legal form SE & Co. KG
founding 1926
Seat Mertingen , Germany
management
  • Christine Weber
    (Management and Chairman of the Board of Directors)
  • Frank Uszko
    (Management)
  • Anton Hammer
    (Management)
Number of employees 3,085 (2017)
sales 960 million euros (2017)
Branch Food industry
Website www.zott-dairy.com

The Zott SE & Co. KG is a German dairy based in Mertingen . The company, founded in 1926, is an independent family business and, with sales of around 865 million euros, is one of the leading dairies in Europe. The more than 3,000 employees manufacture various dairy products such as mixed yogurt products and cheese . Around 3,500 milk producers supply the locations in Germany and Poland. In 2017, around 954 million liters of milk were processed there.

history

Anna and Balthasar Reiter bought a country dairy in Mertingen in Bavaria and Swabia in 1926. When Balthasar Reiter died in 1938, Anna Reiter was the second wife of Georg Zott, who gave the company its name. In the 1950s, their son Georg Reiter and his wife Frieda continued to run the dairy.

In 1972 a new dairy with its own fruit kitchen was built in Mertingen, as the capacity limits of the main factory had been reached. In the same year, Zott took over the Bavarian Hans Schweyer dairy in Günzburg. In the 1980s, under the management of the third generation of the family with Christine and Georg Reiter, Zoma was founded and milk powder production for the processing industry started with a new drying system. In addition, the company's own bucket elevator started operations.

In the 1990s, Zott opened up the new federal states and neighboring states to the east. Long-lasting products were delivered until a consistently cooled distribution was successful. Opened in the following years Zott sales offices in Czechoslovakia (1991), now Slovakia , the Polish Wroclaw (1992), in the Czech Republic and Hungary (2002). After the gradual commissioning of individual production areas at the end of the 1980s, the new production plant "Plant 2", including its own fruit kitchen, was inaugurated on Bäumenheimer Strasse in Mertingen in the spring of 1993. In 1999, Zott signed the contract for the acquisition of the first foreign production facility in Opole, Poland. Production began after renovation and expansion measures in the spring of 2000. In 2009 the new development and quality center was opened in Mertingen.

In 2012, Zott took over the majority stake in the newly founded dairy in Gradačac . In the same year, the company also acquired a production facility in Racibórz, Poland . Against the background of the international orientation of the dairy, the legal form was changed to “Zott SE & Co. KG” in 2013. In 2015, Zott closed the factory in Racibórz and also left the majority stake in the dairy in Gradačac to a domestic investor.

In 2017, Zott took over the long-standing Vietnamese importer and distributor Delys Vietnam . Zott is building its own plant at the Mertingen location for Monte snack production.

Locations

Georeferencing Map with all coordinates: OSM | WikiMap
View of the main plant in Mertingen
View of the Zott world of pleasure in Asbach-Bäumenheim

Both the administration ( location ) and the main plant ( location ) are located in Mertingen, Bavaria. The production of yoghurts, desserts and mozzarella takes place at this location . Another German production facility is in Günzburg ( location ). Hard and processed cheese as well as various powder products for the processing industry are produced there.

Outside of Germany, Zott has other production facilities and sales locations. In Poland, fruit yoghurts, natural products, desserts and drinks are produced in the Opole ( location ) and Głogowo ( location ) plants. Sales offices exist in Hungary, the Czech Republic, Slovakia, Russia, Singapore and Vietnam.

Since March 2019, Zott has been operating a new factory outlet with gastronomy in Asbach-Bäumenheim (Zott Genusswelt) not far from the headquarters in Mertingen .

Group brands

Monte product selection
Cream yogurt

The following brands are available in Germany (as of May 2017):

  • Monte
  • Cream yogurt
  • Zottarella
  • Zott mountain farmers
  • Bayerntaler
  • Jogolé
  • Cheese Tiger
  • Stab resistant
  • Caffreze

Internationally, however, the company carries the following brands (as of May 2017):

  • Monte
  • Jogobella
  • Zottarella
  • Cheese Tiger
  • Milk Tiger
  • Primo
  • Bayerntaler
  • Cremabella
  • Belriso
  • Serduszko
  • Caffreze

marketing

The company repeatedly hires well-known personalities as advertising ambassadors. In the past Maxl Graf and Roberto Blanco were featured in advertising. In 2010 the company promoted its Monte product with goalkeeper René Adler and his brother Rico Adler. In 2013, Zott changed the brand ambassador for Monte. Until the end of 2013, windsurfing world champion Philip Köster and his sister Kyra promoted the product.

Since May 2015, the TV chef promotes Nile Egtermeyer for Zottarella .

Together with Tre Torri Verlag , Zott looked for innovative mozzarella recipes as part of a recipe competition. The best 200 recipes were published in a cookbook Mozzarella - Cooking with White Gold .

Awards

  • Golden Sugar Loaf for the Cream Yogurt (1986)
  • The senior partner Frieda Reiter (* 1930) was made honorary citizen of Mertingen on September 18, 2010.
  • License to use the “Ohne GenTechnik” seal for the Zottarella and Bayerntaler brands (2012)
  • PriMax for the 11th time in a row (2013)
  • Golden Sugar Loaf for the 2nd time (2017)
  • The Zott Genusswelt is "Store of the year 2020". The German Trade Association awards the Zott Genusswelt award in the Food category.
  • "Award for long-term product quality" for the 27th time (2020)
  • Federal honorary award for the 11th time in a row and thus in gold (2020).

criticism

The Goldener Puff 2010 award from the consumer organization Foodwatch went to the dairy product Monte Drink , which the company had previously advertised on its website as the “ideal companion for school and leisure”. A subsequent redesign of the product and presentation was again described by Foodwatch as a "deception offensive".

See also

Web links

Commons : Zott  - collection of images, videos and audio files

Individual evidence

  1. ↑ a b c Zott Factsheet 08/2018 , accessed on February 13, 2019.
  2. ↑ Milk - milk producers - milk origin. In: zott-dairy.com, accessed on May 6, 2017.
  3. ↑ Company - history. In: zott-dairy.com, accessed on May 6, 2017.
  4. ↑ Zott takes over the dairy in Bosnia-Herzegovina. In: topagrar.com, July 16, 2012, accessed May 5, 2012.
  5. ↑ The Racibórz dairy already belongs to Zott. In: nowiny.pl, October 3, 2012, accessed May 5, 2017 (Polish).
  6. ^ End of the dairy in Racibórz. Zott Poland closes factory. In: nowiny.pl, July 28, 2015, accessed May 5, 2017 (Polish).
  7. ↑ About us - Mliječna industrija 99 Gradačac. on mi99.ba, accessed May 5, 2017.
  8. ↑ Zott grows in Vietnam. In: topagrar.com, June 6, 2017, accessed November 29, 2017.
  9. ^ Monte: a success story from Mertingen. In: donau-ries-aktuell.de, November 24, 2016, accessed on December 12, 2017.
  10. ↑ a b Locations In: zott-dairy.com, accessed on May 5, 2017.
  11. ↑ Zott Genusswelt In: augsburger-allgemeine.de, accessed on July 5, 2019.
  12. ↑ Brand overview Germany. In: zott-dairy.com, accessed on May 4, 2017.
  13. ↑ International brand overview. In: zott-dairy.com, accessed on May 4, 2017.
  14. ↑ Fabian Prochazka: Monte: New target groups with René Adler. In: wuv.de , October 6, 2010, accessed on March 12, 2014.
  15. ↑ Zott Monte takes off with a new advertising campaign. In: markenartikel-magazin.de, accessed on March 12, 2014.
  16. ↑ Zottarella - Nils Egtermeyer - My exclusive recipes. In: zottarella.com, accessed February 13, 2019.
  17. ↑ RTL II professional chef Nils Egtermeyer cooks with Zottarella ( Memento from May 18, 2015 in the Internet Archive ) - zott-dairy.com, accessed on May 8, 2015.
  18. ↑ Dirk Baranek: Newly published: Mozzarella - Das Kochbuch. Cooking with white gold. In: feinschmeckerblog.de, October 15, 2013, accessed on August 19, 2014.
  19. ↑ Donauwörther Zeitung, September 20, 2010, p. 27.
  20. ↑ Without genetic engineering seal for Zottarella and Bayerntaler. In: topagrar.com, accessed July 29, 2014.
  21. ↑ Excellent desserts. In: b4bschwaben.de, accessed on March 5, 2014.
  22. ↑ Goldener Zuckerhut goes to Denn's Biomarkt, Zott, Edeka-Markt Wilhelm Cramer and Harm Humburg. In: dfv.de, accessed on November 8, 2017.
  23. ↑ Stores of the year 2020 In: Einzelhandel.de, accessed on March 2, 2020.
  24. ↑ Awarding 2020 In: dlg.de, accessed on April 9, 2020.
  25. ↑ 11th Federal Honor Award in Gold for Zott In: www.donau-ries-aktuell.de, accessed on July 2, 2020.
  26. ↑ Compact info: Monte Drink by Zott (PDF; 83 kB) Foodwatch. March 19, 2010. Retrieved October 22, 2010.
  27. ↑ Golden Windbag 2010 . Mirror online. April 23, 2010. Retrieved April 23, 2010.
  28. ↑ Only as sweet as Coca Cola . Foodwatch. Retrieved March 9, 2011.

Coordinates: 48 ° 39 ′ 23.7 ″  N , 10 ° 48 ′ 19 ″  E