Kappa (brand)

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BasicNet S.p.A.
Company typePrivate
IndustryTextile
Founded1916
HeadquartersItaly Turin, Italy
Key people
• Marco Daniele Boglione, Administration Council President and Massimo Boidi, President
ProductsClothing, Sportswear, Footwear
Revenue16 millions
Websitewww.kappa.com

Kappa is an Italian clothing company that started as a sock and underwear manufacturer in 1916 in Turin.

A silhouette of a relaxed man (left) and woman (right) sitting back to back in the nude. Created in 1969 by mere accident. After a photo shoot for a bathing suit ad, a man and a women were sitting back-to-back, naked, with the outlines of their bodies traced by the back lighting. The photographers knew they had something and the idea grew into what is now the logo for Robe di Kappa, or the Kappa brand which was latter attributed to the active and sports wear. http://www.kappastore.com/UK/

Company structure

Kappa and its sister brands are owned by the holding company BasicNet.

Brands

  • Kappa
  • Robe di Kappa or RdK
  • Jesus Jeans
  • Superga
  • K-Way

Kappa is a corporate sponsor of world football; their boots are worn on many pitches by footballers throughout the world. The company also is the current kit supplier for the Italy national rugby union team.

Football teams who have Kappa as kit sponsor

National teams

Club teams

Europe

Africa

Americas

Asia

Rugby Union

National

Popular culture

In the United Kingdom, Kappa-brand clothing, and their distinctive white trainer, are associated with the chav subculture, so called Kappa Slappers. The term comes from British magazine Viz, which includes a character called Tasha Slappa, an exaggerated teenage female chav,[1], the first appearance of which was under the title "Kappa Slappa". This was changed after the Kappa company filed a lawsuit against Viz, specifically because the strip implied their clothing was highly flammable.[citation needed] The 'Vicky Pollard' character from Little Britain, whose catchphrase is "Yeah, but no, but yeah…" wears Kappa clothes. This links back in with the Chav connection.

See also

References

  1. ^ Billen, Andrew (2005-02-28). "Common problem" (HTML). New Statesman. Retrieved 2007-02-24.

External links

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