Acer
| Acer, Inc.
|
|
|---|---|
 |
|
| legal form | Incorporated |
| ISIN | TW0002353000 |
| founding | August 1, 1976 |
| Seat | Taipei , Taiwan |
| management | Jason Chen ( President and CEO ) |
| Number of employees | 7161 (March 31, 2015) |
| sales | 330 billion NTD (2014) |
| Branch | Information technology |
| Website | www.acer-group.com |
The Acer Group ( Chinese 宏 碁 , Pinyin Hóngjī ) is a Taiwanese computer company headquartered in Taipei . It was founded in 1976 by Stan Shih , who is now honorary chairman of the company, under the name Multitech and received its current name in 1987 (after the Latin word acer for fierce / hot / hard / hot). In addition to PCs - notebooks, smartphones, tablets, desktops, servers - Acer also produces monitors, LCD televisions, media centers , projectors and wearables. The target groups for the products are small and medium-sized enterprises ( SMEs or SOHO ) and private customers.
Acer is active in sales, marketing and services in over 100 countries with 7,161 employees (as of March 2015). Sales are carried out exclusively through trading partners (so-called "indirect channel model"). With this, Acer's German and European sales model has been introduced worldwide in recent years.
The company's shares are traded on the Taiwan Stock Exchange as well as the London Stock Exchange and are included in the TAIEX .
history
Acer was founded on August 1, 1976 under the name Multitech by Stan Shih, his wife Carolyn Yeh and five other business partners with seed capital of US $ 25,000 and 11 employees as a distributor of spare parts for electronic devices and as a consultant in the microprocessor sector. In the same year, the first own production facility was set up in Taiwan, which manufactured training systems for microprocessors. 1977 annual sales of 1.6 million, 4 million in 1979 and 1980, 8 million US dollars . 1981 appeared under the name Microprofessor I, the first microprocessor training system under its own brand, which had the form of a book. Based on the model of the Apple II , Multitech brought out the home computers Microprofessor II and III in 1982 and 1983 .
In 1984, the subsidiary Acer Periphals was founded in Toronto , which was later renamed Acer Communication & Multimedia and manufactured computer peripherals and consumer electronics. In 1987, Multitech changed its name to Acer and was listed on the stock exchange a year later. In 1997, Acer took over the notebook business from Texas Instruments and thus u. a. its TravelMate line, which is still in production today. In addition to devices under its own brand, Acer also commissioned devices for other manufacturers such as IBM (OEM business). In 1998, Acer was the third largest PC manufacturer in the world, while its own brand was only eighth in the global market. In the same year, Acer employed over 40,000 people and had twelve production and 39 manufacturing facilities. In 2000 the production business (including contract manufacturing) was spun off as Wistron .
In 2000, before the production business was spun off, Acer had sales of $ 9.9 billion with 35,000 employees in 232 subsidiaries and 41 countries. A year later, Acer Communication & Multimedia was also spun off as BenQ Corporation .
To strengthen the US market, Acer announced on August 27, 2007 that it would take over the PC manufacturer Gateway and thus also Packard Bell and eMachines. Gateway was then the third largest US manufacturer of personal computers. Acer paid $ 710 million for the acquisition.
In 2013 Acer presented its first two smartphones "Acer Liquid E1" and "Acer Liquid Z2" at the GSMA Mobile World Congress in Barcelona. In the same year, the company discontinued its eMachines brand, which was used by the group for devices in the lower price segment.
In 2001, Acer sponsored the French Formula 1 team Prost Grand Prix .
Business development and market position
At the end of 2009, Acer became the second largest PC manufacturer in the world - after HP and before Dell . According to Gartner , Acer took 4th place in the overall PC market and 2nd place in the notebook segment worldwide . According to Oliver Ahrens, head of Acer in Europe, Acer has a market share of around 27 percent in the German PC market in 2012.
In 2007, global sales of Acer products were $ 14.07 billion.
For the third quarter of 2008, Acer posted an increase in sales of over 30 percent compared to 2007 to around 3.8 billion euros. In addition, the net profit grew to the equivalent of around 71.6 million euros, which corresponds to an increase of 2.7 percent. Acer thus defended its role as the third largest PC manufacturer in the world.
In 2009, Acer Inc. had a turnover of 17.9 billion US dollars, an increase of 5% over the previous year.
Acer was also able to report an increase in sales for the first three quarters of 2010: Group sales rose year-on-year by 18% to 15.3 billion US dollars. In terms of return on sales, a record 3.16% was achieved.
After a high of 19.9 billion US dollars in 2010, sales fell by Acer 2014 continuously to 10.39 billion US dollars.
The company's German subsidiary operates under the name Acer Computer GmbH and is based in Ahrensburg near Hamburg .
environmental Protection
In the Greenpeace "Guide to Greener Electronics", Acer ranks 12th out of 18 electrical manufacturers in terms of environmental protection (as of October 2010; 1st place is most environmentally friendly). This involves dangerous chemical substances in the production chain as well as disposal and recycling.
See also
- Acer Aspire One - Netbooks from Acer
- BenQ
- Team Acer - e-sports team sponsored by Acer
Web links
Individual evidence
- ↑ a b c d Archived copy ( memento of the original dated June 23, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Acer Tablet Overview - Acer Tablet Overview.
- ↑ http://www.bloomberg.com/bw/stories/2004-07-11/stan-shih
- ↑ a b Archive link ( Memento from February 13, 2016 in the Internet Archive )
- ↑ Archive link ( Memento from April 2, 2015 in the Internet Archive )
- ↑ Why is Acer actually called Acer? , last accessed on November 28, 2018
- ↑ a b Archive link ( Memento from April 2, 2015 in the Internet Archive )
- ↑ https://faculty.fuqua.duke.edu/~willm/bio/cv/working_papers/History/2006_05_BG_Innovation_Taiwan_AppendixExamples.pdf
- ↑ http://news.cnet.com/Acer-spins-off-peripherals-unit/2100-1040_3-276665.html
- ↑ http://www.infoworld.com/article/2648729/computer-hardware/acer-to-acquire-gateway-for--710-million.html
- ↑ https://www.heise.de/newsticker/meldung/Nach-Gateway-uebernahme-rueckt-Acer-unter-die-Top-3-PC-Hersteller-186883.html
- ↑ http://www.notebookcheck.com/Acer-Marke-eMachines-soll-vom-Markt-verschenken.87504.0.html
- ↑ Acer, second largest PC manufacturer in the world . Gardener. January 13, 2010. Retrieved November 26, 2009.
- ↑ Like Chasing the End of the Rainbow . Berlin newspaper. September 28, 2012. Retrieved September 30, 2012.
- ↑ heise.de : Acer increases sales and profit from November 3rd, 2008.
- ↑ Acer Inc. publishes 2009 financial results dated April 28, 2010, accessed May 10, 2015.
- ↑ Acer Inc. publishes financial results for the first through third quarters of 2010 dated November 5, 2010, accessed May 10, 2015.
- ↑ Greenpeace: A Guide to Greener Electronics ( Memento from January 13, 2011 in the Internet Archive )
