Architectural Digest

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AD Architectural Digest

description The best of style, design, art & architecture
Area of ​​Expertise Interior decoration, design and architecture
language German
publishing company Condé Nast Germany ( Germany )
Headquarters Munich
First edition 1997
Frequency of publication ten times a year
Sold edition 29,342 copies
( IVW 2/2020)
Widespread edition 30,413 copies
( IVW 2/2020)
Range 0.24 million readers
( AWA 2017)
Editor-in-chief Oliver Jahn
Manager Jessica Peppel-Schulz
Web link ad-magazin.de
ISSN (print) 1433-1764

AD Architectural Digest is the German-language edition of a magazine for interior decoration and design from the USA, where Architectural Digest has been published since 1920. The German edition has been published by Condé Nast Germany , a subsidiary of Advance Publications , since 1997 . Architectural Digest is published internationally in 11 countries: the USA, China, India, Russia, Germany, France, Italy, Spain, Latin America, Mexico and the Middle East. Contrary to the title of the magazine, architecture in the sense of the design and external design of buildings is only in focus in part of the issue. Instead, long sections of the magazine are reserved for the presentation of interior furnishings as well as new products and designs. Other topics include art, designer portraits, travel, gardens and practical topics for designing your own home. Architectural Digest can be classified as a mixture of a lifestyle magazine for higher earners and, according to Markus Peichl, a special interest magazine for architecture. International sister issues are The World of Interiors, House & Garden UK and South Africa, Vogue Living Australia and Casa Vogue Brazil, which are also published by Condé Nast or distributed as licensed editions (such as in the case of Vogue Living Australia, that of NewsLifeMedia in Australia is published). The sold circulation is 29,342 copies, a decrease of 51.3 percent since 2000.

German edition

In February 1996, the American publisher Condé Nast went public with plans to establish a German edition of AD. In 1997 the first edition of the German Architectural Digest appeared. At that time, only the Italian edition existed alongside the American magazine, after the license had been acquired by Knapp Communications in 1993. When it was founded, Ulrike Filter headed AD Architectural Digest as editor-in-chief. From November 1999, Ingrid von Werz took over the chief editor, who had previously worked as a freelancer for Condé Nast. Werz left the post after seven months and was replaced as editor-in-chief in July 2000 by Margit J. Mayer, who had previously worked internationally as deputy editor-in-chief for AD and previously as fashion editor for Stern , for Männer Vogue and GQ . Due to an increase in the sold circulation of over 50 percent to around 80,000 copies since 1997, AD appeared monthly from January 2003. In 2004 and 2007 AD was named “Lead Magazine of the Year” with the LeadAward . As editor-in-chief, Mayer was nominated in 2006 for the Golden Prometheus in the magazine journalist of the year category. In 2007 the editorial team moved from Munich to Berlin because, according to Mayer, the editorial office of a magazine was not decisive, but “[i] n certain phases but then - Berlin experienced a moment when young people gathered here [in Berlin] and the more culturally rebellious of all areas of art. ”Her journalistic credo was:“ Because whoever only fulfills the expectations of others becomes boring and is forgotten. ”With regard to the editorial concept, form and content belong together, according to Mayer, in the interests of enlightenment . The FAZ judged Mayer, who, according to Spiegel, “is an exotic combination of high gloss and high culture [...] in German-language journalism”, she had “shaped and preached the furnishing style and lifestyle” in her role. The SZ summed up, AD became "under its aegis one of the most stylish magazines in Germany" - a view that Spiegel confirmed, especially since AD under Mayer had "developed into a cultural journal with a focus on furnishings" and according to Welt und Börsenblatt it also internationally Reputation. In retrospect, Mayer shared this assessment, since a magazine only has a right to exist if it also has a social impact. In 2011, the editorial team moved back to Munich. With the editorial move, Oliver Jahn, previously deputy AD editor-in-chief, followed Margit J. Mayer as editor-in-chief in July 2011. Jahn studied linguistics and literature as well as philosophy in Kiel, wrote for the Kieler Nachrichten and was a feature section employee for SZ and the Literary World and worked for Suhrkamp Verlag and monopol . He is an avowed bibliomaniac and, according to his own statements, lives with 15,000 books. For Jahn, AD is not an architecture magazine, but he sees it as a culture magazine. Michalis Pantelouris attested the magazine in 2016 in his übermedien column "Blasiertheit" as a concept and criticized language and word choice in articles and headlines. Christian Kracht had already devoted an article to the language of the magazine in Der Freund in 2005. The AD editorial office currently resides in the building designed by Richard Meier at Oskar-von-Miller-Ring 20 .

Special editions from AD

AD Choice

Since 2012, the AD Choice style guide has been published once a year with a “handpicked selection” of the year's best furniture. In 2015 AD Choice was graphically and conceptually revised.

Promotion of young talent from AD

AD Award

Since 2014, AD Architectural Digest has presented the AD Award, an award for special design talents. An expert jury, together with Architectural Digest editor-in-chief and jury chairman Oliver Jahn, awards designers for their work in five categories. The aim of the AD Awards is to promote young talent and increase the public awareness of the designer.

Web links

Individual evidence

  1. ↑ 3rd place: "AD Architectural Digest" - medium magazine. Retrieved September 10, 2019 (German).
  2. ↑ according to IVW ( details on ivw.eu )
  3. ↑ AD - The best of interior, style, design, art and architecture. (Accessed June 9, 2016)
  4. ↑ a b The story of Condé Nast. Retrieved September 10, 2019 .
  5. ^ Deirdre Carmody: THE MEDIA BUSINESS; In a reversal, Conde Nast Closes HG. New York Times, April 21, 1993, accessed September 10, 2019 .
  6. ^ Condé Nast: Conde Nast launching Architectural Digest in Germany . Press release of February 5, 1996 ( Memento of March 27, 2008 in the Internet Archive ) (Retrieved July 22, 2008)
  7. ↑ Ingrid von Werz takes over the editor-in-chief of AD Architectural Digest . Editorial report from June 10, 1999 (accessed on July 22, 2008)
  8. ↑ Change of leadership at Ad Architectural Digest. Retrieved August 27, 2019 .
  9. ↑ Advertising & Selling: Margit J. Mayer becomes editor-in-chief of "Harper's Bazaar Germany" | W&V. May 3, 2013, accessed September 10, 2019 .
  10. ↑ AD Architectural Digest will be published monthly from 2003. Retrieved September 10, 2019 .
  11. ↑ Lead Award. Retrieved September 10, 2019 .
  12. ↑ Lead Award. Retrieved September 10, 2019 .
  13. ↑ Media Prize: Lead Awards for "Qvest" and SPIEGEL ONLINE . In: Spiegel Online . March 3, 2004 ( spiegel.de [accessed September 10, 2019]).
  14. ↑ Reason for the nomination: Golden Prometheus 2006 ( Memento from April 22, 2008 in the Internet Archive )
  15. ↑ Style is always a longing. December 31, 2011, accessed September 10, 2019 .
  16. ↑ Elke Krüsmann: Finally Lady !: Getting older doesn't have to be beige . Mosaik Verlag, 2013, ISBN 978-3-641-10908-0 ( google.de [accessed on September 10, 2019]).
  17. ^ A b c Sebastian Hammelehle: German edition "Harper's Bazaar": The bling thing . In: Spiegel Online . August 30, 2013 ( spiegel.de [accessed September 10, 2019]).
  18. ↑ Alfons Kaiser, New York: German edition of "Harper's Bazaar": From It-Bags and other monsters . ISSN  0174-4909 ( faz.net [accessed September 10, 2019]).
  19. ↑ Rebecca Casati: Fear of the cheap. Retrieved September 10, 2019 .
  20. ^ A b c Sebastian Hammelehle: Media: Condi Rice of journalism . October 1, 2005 ( welt.de [accessed September 10, 2019]).
  21. ↑ Personalia / "Into the creative power house" & # 150; Margit J. Mayer switches to Taschen. Retrieved September 10, 2019 .
  22. ↑ Margit J. Mayer: “Not just the cherry on the cake”. March 19, 2014, accessed September 10, 2019 .
  23. ↑ Herrmann becomes vice-boss, Wendt art director. Retrieved September 10, 2019 (German).
  24. ↑ Manuel Frei is to become editor-in-chief of GQ. Retrieved September 10, 2019 .
  25. ↑ Deputy Oliver Jahn becomes successor: Margit Mayer leaves "AD" (accessed on June 9, 2016)
  26. ^ Jury Oliver Jahn. Retrieved September 10, 2019 .
  27. ↑ Stefanie von Wietersheim , Claudia von Boch: To live from happiness with books . Callwey, 2012, ISBN 978-3-7667-1934-8 , pp. 125-132 ( issuu.com ).
  28. ↑ Happy books (accessed on June 9, 2016)
  29. ↑ Lea Rieck: One day in the AD editorial office. May 13, 2014, accessed September 10, 2019 .
  30. ↑ 150 issues AD - one day in the editorial office. Retrieved September 10, 2019 .
  31. ↑ The high art of smugness. In: Übermedien. May 31, 2016, accessed on September 10, 2019 (German).
  32. ↑ THE FRIEND. Retrieved September 11, 2019 .
  33. ^ Christian Kracht, Eckhart Nickel: The friend . No. 5 . Axel Springer, 2005, ISBN 978-3-9809879-4-3 , pp. 83 .
  34. ↑ Andreas Kühnlein: The new premises of Condé Nast. January 15, 2019, accessed September 10, 2019 .
  35. ^ Condé Nast Germany in Munich: move to the Richard Meier building. Retrieved September 10, 2019 .
  36. ^ How "AD" editor-in-chief Oliver Jahn became the caretaker in the new Condé-Nast building. Retrieved September 10, 2019 (German).
  37. ↑ AD - The best of interior, style, design, art and architecture. (Accessed June 9, 2016)
  38. ↑ Conde Nast renovated at "AD Choice" (accessed June 9, 2016)
  39. ↑ Interior design magazine AD presents the "AD Award" for the second time: five talents receive the international design award in Munich. Press release from November 26, 2015 ( Memento of the original from April 12, 2016 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (Accessed June 9, 2016) @1@ 2Template: Webachiv / IABot / www.condenast.de