bet-at-home.com

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bet-at-home.com AG

logo
legal form Corporation
ISIN DE000A0DNAY5
founding 1999 in Wels , Austria , AG (2004) AustriaAustria 
Seat Dusseldorf , GermanyGermanyGermany 
management Franz Ömer and Michael Quatember
Number of employees 288
sales 143.3 million euros (gross betting and gaming revenue)
Branch Online gaming and online sports betting
Website www.bet-at-home.com
As of December 31, 2019

The bet-at-home.com AG is a corporate group in the field of online gaming and online sports betting, which was founded in 1999 by Jochen Dickinger and Franz Ömer. The company was converted into a stock corporation in May 2004, and bet-at-home.com has been listed on the Frankfurt Stock Exchange since December of the same year . The bet-at-home.com group has companies in Germany, Austria, Malta and Gibraltar. Through its Maltese companies, the group has licenses for sports betting, casino and poker. In addition, bet-at-home.com received a license from the Italian gaming authority AAMS in 2011 to sell sports betting and casinos. In 2012, the Schleswig-Holstein Ministry of the Interior also issued licenses to the company for the event, marketing and sales of sports betting and casinos. In addition, the betting company received a license from the Gambling Commission in 2014 to organize and distribute online sports betting and online casino games in the UK. Since August 1st, 2015 bet-at-home.com also has a license for sports betting in Ireland. Bet-at-home.com AG has been part of the “BetClic Everest SAS Group” , a leading French group in the field of online gaming and sports betting, since 2009 .

The product range includes sports betting , casino, live casino, Vegas, virtual and poker . The entire offer is available in 10 languages ​​(as of March 2020). With more than 5.2 million registered customers (as of December 2019), bet-at-home.com AG and its affiliated companies are active as a bookmaker , especially in Eastern Europe and in German-speaking countries .

Company history

bet-at-home.com was founded in December 1999 in Wels, Upper Austria, by Jochen Dickinger and Franz Ömer. In March 2000 the website www.bet-at-home.com went online. The offer initially only comprised internet sports betting . Just two months after the website was launched, the first innovation followed with the launch of the livescore service www.livescore.cc. This required the first redesign of the website www.bet-at-home.com after two years (2002) . With the start of the online casino in November 2005, there was another redesign. A year later (2006) the poker platform started. In 2008, the further expansion of the offer began, which initially brought the new online casino. A short time later, in June 2009, bet-at-home.com launched the Games division. Since September of the same year, live betting has been offered for various sports events .

Founded in 1999 as a GmbH, in May 2004 the capital was increased and converted into a stock corporation. In December of the same year, the group went public. Further capital increases followed in the following years. Between 2006 and 2009 the group held a stake of up to 60 percent in Racebets GmbH. The bet-at-home.com AG is part of the "BetClic Everest Group SAS", a leading French group in the field of online gaming and sports betting, which acquired the majority of voting rights in April of 2009. The bet-at-home.com AG shares are listed in Frankfurt , Xetra . In 2012, the company switched from the Open Market to the Entry Standard of the Frankfurt Stock Exchange.

On October 31, 2012, co-founder Jochen Dickinger ended his functions as managing director and board member at his own request. Michael Quatember was appointed by the Supervisory Board as his successor. The new website went online in August 2013. This was the second relaunch of the offer on www.bet-at-home.com in the company's history. In December 2013, the offer was expanded to include a mobile version. In 2015, the company expanded its product range to include the Virtual division. In August 2016, the company received approval for the regulated market of the Frankfurt Stock Exchange. They switched to the Prime Standard market segment and were included in the SDAX on February 3, 2017 , which they had to leave again on June 18, 2018. In February 2017, the casino games product group in poker software was launched. In November 2017, the “Games” product line was replaced by “Vegas” and the casino app was introduced. The sports app was launched in June 2018. With the launch of the eSports channel in September 2018, the online betting provider further expanded its range.

Corporate and ownership structure

Corporate structure of bet-at-home.com

The bet-at-home.com AG , based in Dusseldorf assumes the holding company function for the listing of bet-at-home.com shares . The company holds 100 percent of bet-at-home.com Entertainment GmbH. The Linz-based company is primarily responsible for the constant transfer of technology within the group as well as for the further development of the software it has developed itself. The activities in Malta are under the bet-at-home.com Holding Ltd. united. Its wholly-owned subsidiaries hold the Maltese gaming licenses for casino, poker and sports betting, issued by the Malta Gaming Authority (MGA).

Bet-at-home.com AG is in turn part of a corporate network. With Betclic Everest Group SAS and its 51.69% stake, the company has a long-term oriented core shareholder. The Betclic Everest Group, based in Paris / France, holds stakes in entertainment companies such as bet-at-home.com, Expekt and Everest Poker and offers online sports betting and online gaming with a high market share in France under the Betclic brand.

The listed, state-controlled company in the Principality of Monaco Société des bains de mer (SBM; ISIN MC0000031187 ) and the LOV Group founded by Stéphane Courbit, a conglomerate with a focus on companies with increasing growth and deregulation, hold equal shares in the Betclic Everest Group involved. The management of bet-at-home.com holds 1% of the shares, resulting in a free float of 47.31% as of December 31, 2018 .

offer

Sportsbook (Sportsbook)

Sports betting is the core business. At the beginning of 2000 the betting offer was launched on the website www.bet-at-home.com . Since then the offer has been expanded. In the 2019 financial year (as of December 2019), the betting range comprised more than 473,000 events on more than 80 sports and 110,000 live events.

In 2019, the gross profit for online sports betting was € 59 million.

Casino

Through one of its grandchildren, bet-at-home.com has a Maltese gaming license to operate an online casino. After the start of sports betting, the casino was launched in 2005 as a second product.

poker

In online poker several players compete against each other at the same time and live at virtual poker tables. The bet-at-home.com AG is by a tier subsidiaries part of the world's largest online poker networks.

Online games

The " Games " were started in 2009 and are considered the product group with the highest innovation and growth potential. In 2017 the product line "Games" was replaced by "Vegas".

"Virtual"

Since April 2015, virtual bets have been added to bet-at-home.com's offering . These are simulations of different sports such as soccer, tennis, dog racing, basketball and horse racing.

The gross profit for online gaming (casino, poker, games, virtual) was € 84.3 million in 2019.

Sponsorship

bet-at-home.com is a sponsor of various clubs and associations as well as a partner at events in various sports.

Soccer

In football, the company is currently (as of March 2020) present as a sponsor of German and Austrian clubs. It has been a premium partner of FC Schalke 04 since 2011 and was the main sponsor of Hertha BSC from 2015 to 2018 . The online bookmaker has been a sponsor of FK Austria Wien since February 2007 and a partner of FC Red Bull Salzburg since July 2018 . In addition, the company has been represented in relegation games in the German Bundesliga and the DFL Supercup since 2014. In the 2011/12 and 2012/13 seasons, the bookmaker supported the German clubs Borussia Mönchengladbach and FC St. Pauli . Further partnerships existed with the following clubs: SV Ried (2002–2018), FC Blau Weiß Linz (2009–2013), SCS bet-at-home.com (2006/07), Wisła Krakau (2006/07) and RCD Mallorca ( 2010/11 and 2011/12). At the tournament level, the betting provider was a partner of the Audi Cup in Munich in 2019 , as well as the Emirates Cup , a prestigious preparatory tournament in London, in 2009 and 2010 . Between 2008 and 2009 there was also a cooperation with the Bulgarian Football Association .

The company also had international packages with LED and fixed boards in the Europa League , in qualifying for the Champions League and in selected international matches for qualifying for EURO 2012 and 2016, as well as for the 2014 World Cup .

tennis

Bet-at-home.com has been a sponsor of tennis since the beginning, and this has also been the case in 2020: the company has been a partner of the WTA women's tournament in Linz since 2006 . The betting provider was the main and title sponsor of the bet-at-home Cup Kitzbühel from 2011 to 2014 , as well as the bet-at-home Open in Hamburg from 2011 to 2015 . The company also supported Austrian state associations as well as the Austrian and Bavarian tennis associations .

Handball

The appearances of bet-at-home.com on the handball parquet: As the official partner of the EHF Champions League from 2009 to 2014, the Handball World Cup 2009 as well as the Handball EURO 2010 and the Handball EURO 2012 in Serbia. In addition, there was cooperation with the German Bundesliga club SG Flensburg Handewitt and the Hungarian team MKB Veszprém . The highest Spanish league, the ASOBAL league , has long been one of the company's partners. At the association level, the Romanian and Czech handball associations are former partners of the betting company.

basketball

Since the 2019/20 season, bet-at-home.com has also been represented in basketball as a sponsor of the German Bundesliga club ALBA BERLIN .

beach volleyball

bet-at-home.com expanded its sponsoring activities to include beach volleyball. In 2019, the company was represented as a partner at both the World Cup in Hamburg and the Vienna Major.

ice Hockey

In ice hockey, the bookmaker has been a partner of the Champions Hockey League since the 2019/20 season . In the past, bet-at-home.com was a long-term (2006-2016) sponsor of the EHC Black Wings Linz . In the 2011/12 season the company also supported the Czech club HC Pilsen and the Kölner Haie in the 2013/14 season . At the international level, the betting provider was the official partner of the Ice Hockey World Championship in 2011 . The betting provider has been the main sponsor of the Austrian Ice Hockey League since 2020/21 .

Winter sports

In the Alpine Ski World Cup, the company was represented as a sponsor at the women's competitions in Garmisch-Partenkirchen in the 2019/20 season. At the 2019 Luge World Championships , bet-at-home.com was one of four main sponsors. As in the 2007/08 season, bet-at-home.com was the official partner of the Four Hills Tournament in 2011/12, 2012/13 and 2013/14 . In addition, for the second time in a row there was an engagement as an official sponsor of the FIS Team Tour in Germany (Willingen, Klingenthal and Oberstdorf) in the 2011/12 season. The betting provider also appeared as a partner in the three World Cup competitions in Harrachov (Czech Republic). In addition, the company was the official partner of the Bulgarian national ski jumping team. Bet-at-home.com was a sponsor of the 2019/20 Women's World Cup in Oberstdorf. The online bookmaker was also present as a cooperation partner in Nordic skiing at competition level - both at the 2009 World Cup in Liberec and in 2013 in Val di Fiemme .

Web links

Individual evidence

  1. ↑ a b Change of management board at bet-at-home.com. Retrieved September 16, 2015 .
  2. ↑ a b Annual Report 2019. Accessed March 31, 2020 .
  3. ↑ bet-at-home.com receives license in Italy: After a successful trial run, the Italian website is online. Retrieved July 24, 2017 .
  4. ↑ Schleswig-Holstein: Casino license for bet-at-home. Retrieved January 2, 2013 .
  5. ↑ bet-at-home.com: bet-at-home.com receives license for sports betting and casino in Great Britain . 2014, p. 1 ( PDF ).
  6. ↑ Irish remote gaming regulation began Aug. 1; 27 licenses announced. Retrieved September 4, 2015 .
  7. ^ Betclic Everest Group. Retrieved September 5, 2019 .
  8. ↑ Vegas. Retrieved March 22, 2018 .
  9. ^ Virtual Football League. Retrieved April 1, 2015 .
  10. ↑ bet-at-home.com with stable profit. Retrieved April 3, 2019 .
  11. ↑ a b Steffen Holger, Performaxx Research GmbH: Research study bet-at-home.com AG . 2011, p. 1–13 ( online [PDF; 213 kB ]).
  12. ^ Leonhard Bayer, Hauck & Aufhäuser Institutional Research AG: Analysis bet-at-home.com AG . 2014, p. 1 .
  13. ↑ 11 years of online betting made easy! - Company history. Archived from the original on November 7, 2011 ; accessed on March 4, 2014 .
  14. ↑ bet-at-home.com plans IPO on Vienna Stock Exchange. Retrieved September 5, 2019 .
  15. ↑ Major developments in the history of bet-at-home.com. Retrieved March 30, 2015 .
  16. ↑ bet-at-home is withdrawing from the Vienna Stock Exchange. Retrieved June 11, 2014 .
  17. ↑ bet-at-home.com AG: bet-at.home.com AG Change to the Entry Standard of the Frankfurt Stock Exchange. Retrieved March 4, 2014 .
  18. ↑ bet-at-home.com: Investor Relations Offensive. Retrieved January 27, 2014 .
  19. ↑ bet-at-home.com has had a new design since August 5th, 2013. Retrieved August 12, 2013 .
  20. ↑ bet-at-home.com Mobile: From now on on smartphone and tablet. Retrieved September 16, 2015 .
  21. ^ Virtual Football League. Retrieved March 30, 2015 .
  22. ↑ bet-at-home.com: bet-at-home.com AG: bet-at-home.com AG receives admission to the regulated market of the Frankfurt Stock Exchange (Prime Standard) . 2016, p. 1 ( online [PDF]).
  23. ↑ bet-at-home.com: bet-at-home.com AG: inclusion of bet-at-home.com AG in the SDAX index of the German stock exchange. (PDF) Retrieved February 3, 2017 .
  24. ↑ bet-at-home casino app. Retrieved March 22, 2018 .
  25. ↑ bet-at-home.com: World championship betting offer . 2018, p. 1 .
  26. ↑ bet-at-home.com is expanding eSports involvement. Retrieved September 5, 2019 .
  27. ↑ bet-at-home.com starts eSports betting in Austria. Retrieved September 5, 2019 .
  28. ^ The Gaming Regulator rebranded as the Malta Gaming Authority. Retrieved January 14, 2015 .
  29. ↑ bet-at-home.com: Annual Report 2018 . 2018, p. 22 ( PDF ).
  30. ↑ bet-at-home.com: Communication on proprietary transactions by executives according to Art. 19 MAR . 2017, p. 1 ( online [PDF]).
  31. ↑ bet-at-home.com: Company presentation 2020 . 2020, p. 3 ( online [PDF]).
  32. ↑ New contract brings Schalke 04 seven million euros. Retrieved August 28, 2018 .
  33. ↑ Hertha BSC. Retrieved August 11, 2015 .
  34. ↑ Cheap chain Tedi becomes the new Hertha main sponsor. Retrieved August 28, 2018 .
  35. ^ FK Austria Vienna. Retrieved August 28, 2018 .
  36. ↑ FC Red Bull Salzburg. Retrieved August 28, 2018 .
  37. ↑ "A very important season for us". Retrieved March 30, 2020 .
  38. ↑ FBL-GER-BUNDESLIGA-BRAUNSCHWEIG-WOLFSBURG. Retrieved August 28, 2018 .
  39. ↑ Borussia Dortmund v Bayern Munich - DFL Supercup. Retrieved August 28, 2018 .
  40. ↑ Tobias Kuske, SPONSORs: Betting provider joins another Bundesliga club . 2012, p. 1 .
  41. ↑ Henning Eberhardt, SPONSORs: Bet-at-home sponsors second division clubs . 2011, p. 1 .
  42. ^ FC St. Pauli. Retrieved July 27, 2012 .
  43. ↑ New sponsors for SV Ried. Retrieved April 3, 2019 .
  44. ↑ FC Blau-Weiß Linz. Retrieved November 21, 2011 .
  45. ↑ FC Blau-Weiß Linz. Retrieved March 9, 2012 .
  46. ↑ bet-at-home.com: bet-at-home.com - new main sponsor in Schwanenstadt . 2007, p. 1 .
  47. ↑ Sponsorem Strategicznym Wisły został bet-at-home.com. Retrieved April 2, 2019 .
  48. ↑ RCD Mallorca. Retrieved July 24, 2017 .
  49. ↑ Infront secures global coverage for Audi Cup 2019. Accessed September 5, 2019 .
  50. ↑ Andy Exley: Official Emirates Cup 2009 match program - Life is a game! A word from our tournament partners bet-at-home.com . 2009, p. 11 .
  51. ↑ bet-at-home.com becomes the official sponsor of the Bulgarian Football Association. Retrieved September 5, 2019 .
  52. ↑ Qualification World Cup 2014. Archived from the original on September 17, 2018 ; accessed on March 18, 2020 .
  53. ↑ Ladies Linz: bet-at-home.com competition. Retrieved April 2, 2019 .
  54. ↑ Frieder Schilling, SPONSORS: ATP tournament Kitzbühel: Generali replaces Bet-at-home . 2014, p. 1 .
  55. ↑ bet-at-home Cup Kitzbühel 2011. Archived from the original on August 4, 2012 ; Retrieved February 21, 2011 .
  56. ↑ bet-at-home Open Hamburg. Retrieved January 26, 2016 .
  57. ↑ Benjamin Reister, SPONSORs: Hamburger Rothenbaum is the title sponsor . 2011, p. 1 .
  58. ↑ EHF Champions League. Retrieved December 4, 2013 .
  59. ↑ Florian Oediger, SPONSORS: Bet-at-home becomes sponsor of the EHF Champions League . 2009, p. 1 .
  60. ↑ Handball WM 2009. Retrieved on August 15, 2011 .
  61. ↑ bet-at-home sponsors handball European championships 2010. Accessed on April 2, 2019 .
  62. ↑ RECORD TV AUDIENCE FOR EHF EURO 2012. Accessed September 5, 2019 .
  63. ↑ Despite CL victory: Flensburg loses main sponsor. Retrieved September 1, 2014 .
  64. ↑ Tobias Kuske, SPONSORS: Bet-at-home changes handball commitment . 2012, p. 1 .
  65. ↑ Lukas Stelmaszyk, Maike Kolton, SPONSORs: Sports betting provider grabs next HBL club . 2010, p. 1 .
  66. ↑ bet-at-home.com becomes Premium Partner at ALBA Berlin. Retrieved September 5, 2019 .
  67. ↑ bet-at-home.com: Strong partnership in the German basketball league: bet-at-home.com is the new premium partner of ALBA BERLIN . 2019, p. 1 ( online [PDF]).
  68. ↑ "Return to the Rothenbaum": bet-at-home.com is involved as a World Cup sponsor in Hamburg. Retrieved September 5, 2019 .
  69. ↑ Beach volleyball: bet-at-home.com is an active and creative sponsor at the Vienna Major. Retrieved September 5, 2019 .
  70. ↑ bet-at-home.com is the new partner of the Champions Hockey League. Retrieved September 5, 2019 .
  71. ^ Black Wings Linz. Retrieved August 22, 2016 .
  72. ↑ bet-at-home.com: Hit, goal, victory! More than a three year mutual path in the fight for championship points . 2011, p. 1 .
  73. ↑ bet-at-home.com is the new premium partner of Kölner Haie. Retrieved April 2, 2019 .
  74. ↑ Holger Rehm, Henning Eberhardt, SPONSORs: Betting provider becomes sponsor of the Ice Hockey World Championship . 2011, p. 1 .
  75. ↑ Rebensburg at the front in the only downhill training session. Retrieved March 30, 2020 .
  76. ↑ The FIL Luge World Championships in Winterberg can begin. Retrieved April 2, 2019 .
  77. ↑ bet-at-home.com sponsors the Four Hills Tournament. Retrieved April 2, 2019 .
  78. ↑ Holger Rehm, SPONSORs: Betting provider becomes sponsor of the Four Hills Tournament . 2011, p. 1 .
  79. ↑ Holger Rehm, SPONSORs: Two main sponsors of the "tour" have been confirmed . 2012, p. 1 .
  80. ↑ Holger Rehm, SPONSORs: FIS Team Tour 2012 probably without a title sponsor . 2012, p. 1 .
  81. ↑ Harrachov. Retrieved January 29, 2012 .
  82. ↑ Chiara Hölzl jumps to the next victory. Retrieved March 30, 2020 .
  83. ^ Nordic World Ski Championships in Liberec 2009. Accessed on January 9, 2013 .