Channel 21

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Infobox radio tower icon
Channel 21
Station logo
TV station ( private law )
Program type Teleshopping
reception Cable , satellite , antenna ( DVB-T )
Start of transmission March 1, 2001
language German
Seat Hanover
owner Channel 21 Holding AG
executive Director Klaus Skripalle
List of TV channels
[www.channel21.de website]

Channel 21 (formerly RTL Shop) is a German-speaking teleshopping channel . He broadcasts around the clock. It started as the third teleshopping broadcaster in Germany (after HSE24 and QVC ).

history

Production took place in the Coloneum in Cologne until September 2006 . In the summer of 2006 a new broadcasting center with administration and studios was built in Hanover , which went on air on October 1, 2006. A new edition of the range should lead to the acquisition of female customers in addition to the previously male target group. In 2007, numerous new assortments and product lines form the framework. The RTL subsidiary Cologne Broadcasting Center (CBC) took over the construction and operation of the broadcasting center.

RTL Shop was part of the RTL Group's diversification strategy, which had the aim of tapping additional sources of income alongside traditional advertising customers.

On February 19, 2008 it was announced that RTL wanted to sell the RTL Shop in the first half of 2008. Since it started broadcasting in 2001, the station had only made losses every year despite moving from Cologne to Hanover and restructuring. In the course of this, Walter Freiwald left the teleshopping channel in April 2008. The new owner is the Aurelius AG investor group from Munich. The goal of profitability should be achieved in the next few years.

On January 1, 2009, the gradual changeover from RTL Shop to Channel 21 , as the station has been officially called since March 1, 2009, began. The names of the special offers have also changed: They are now called Recommendation of the Day (formerly Hit of the Day ), Bonus Recommendation ( Extra Hit of the Day ), Only in this Hour ( Hit of the Hour ) and Highlight of the Week ( Hit of the Week ).

The logo was also changed in stages. First the RTL was replaced by Channel 21, later colored orange and gray (see gallery), then made proportionally larger than the shop , which is centered under Channel 21, now without a box, in the middle.

From the second half of 2009 to September 30, 2012, there was also the Channel 21 Express branch .

On January 1, 2010, the former managing director of the TV station VIVA, Michael Oplesch, acquired the first shares in Channel 21 from Aurelius AG with his Centuere AG. On February 16, 2010, the complete sale of all shares in Channel 21 to Centuere AG was announced. The sale thus became legally fully effective on March 1, 2010. Michael Oplesch is responsible for the management. As it became known on May 30, 2010, the EM.TV founder and former managing director of EM.TV Thomas Haffa took over all the shares from Centuere AG at the end of April and transferred them to the newly founded Channel 21 Holding, which has since been the channel 21 and Channel 21 Express operates. On December 10, 2010 it became public that Channel 21 is threatened with bankruptcy. A large part of the employees was therefore given notice of termination in December.

According to the media portal DWDL.de, Channel 21 was planning a restructuring in May 2012 in order to make the company economically viable. Accordingly, it was decided in a general meeting that almost the entire workforce would be terminated by August 31, 2012. From September 2012, the station should then only have 15 employees. The restructuring was carried out as a result of the critical financial year in which Channel 21 lost numerous of its suppliers, including the manufacturer of cookware Woll Pfannen , which was one of the few big sales drivers of the shopping channel and now supplies the rival channel QVC.
From now on, Channel 21 continues to rely on its own teleshopping brands of the "Maxx" line and renounces real branded products.

Channel 21 has been broadcasting in 16: 9 format since October 31, 2012. The design and the studio have received a refresh in the course of this.

Broadcast times

Channel 21 broadcasts 12 hours a day directly on its own slot, after initially 8 and 16 hours of live programming. In addition, Channel 21 broadcasts a special window on RTL Télé Lëtzebuerg every day for Luxembourg viewers . In addition, there are times on various regional German broadcasters when Channel 21 is broadcast as a window program. The window broadcasting that was practiced on RTL Mediengruppe Deutschland channels until the end of 2008 has ceased to exist at the turn of the year. From February 2010 to June 30, 2011, Channel 21 was broadcast on MonA TV . The fourth was then broadcast on this slot .

It is currently broadcast live Monday to Friday from 2:00 p.m. to 11:00 p.m. and on weekends from 10:00 a.m. to 8:00 p.m.

concept

Since 2012 Channel21 has been pursuing a media-for-revenue concept, i.e. H. the broadcaster provides suppliers with a branding and marketing platform for selling their products. This means that Channel 21 does not have to purchase goods from suppliers, store them or send them to customers. Since 2016, Channel21 has also been using the classic process of the home shopping system that is common in Germany and is competing with direct competitors with strong own brands.

These include above all home shopping stars such as Ricarda M., Christian Materne and Sarah Kern.

In addition to teleshopping, which is carried out by a moderator and a so-called expert, the products are also sold online via the website.

Moderators

Moderators

Moderators Period
Ralf Kühler ( anchorman ) 2001–
Andrea Rubio Sanchez 2006–
Edwina Eidtmann 2009–
Olaf Stannek 2009–
Alida Kurras 2011–
Anna Heesch 2014–
Stephanie Frohmann 2015–
Alexandra Philipps 2015–
Michaela Mann 2018–
Ines Marbach 2019–
Walter Freiwald 2001-2008
Max Schradin 2012-2014
Luisa Verfürth 2019
Oliver Mallmann 2017-2019

Experts |

  • Anita Walia (Body Needs)
  • Andrea Schneider-Biedron (BEEM, HiGloss, HiGloss Hygiene)
  • Britt Hagedorn (B. Beauty)
  • Christian Materne (CM Cosmetics, CM Private Collection, CM Just Brilliant, CM Edelsteinzauber, CM Just Pearls, CM Body Balance)
  • Cornelia Bechthold (Gemmona)
  • Daniela Wieneke (POWERmaxx, VITALmaxx)
  • Dirk Pfeiffer (noble wristwatches)
  • Dirk Zacharias (Mosadal)
  • Doris Brugger (Dorissima)
  • Doris Melchner (Rock Rebel, Perlaronda)
  • Winfried Miller (own health show, Vitatop)
  • Prof. Dr. med. Herbert Plum (own health show, Ogima Pro, MedicalSkinTherapy)
  • Isolde Semm (Linea)
  • Volker Kainbring (NCP new care)
  • Georg Kroll (Gemmona)
  • Fabian Braun (Mobility of the Future, EASYmaxx, Soda Trend)
  • Gerald Wespiser (GOURMETmaxx, Kitchen Highlights)
  • Gerhard Kollmann (Our Aloe Finca)
  • Heike Schuberth (Monaco Blue)
  • Helga Nosek (Pureshape)
  • Heino Kosfeld (EASYmaxx)
  • Janine Alvi (manii)
  • Karima Becker (Beauty Highlights, Styling Highlights, Kala Ratna, Magic of the Orient)
  • Nicole Frenz (CLEANmaxx, Batavia)
  • Pepe Peschel (Contura Verde)
  • Peter Richter (EASYmaxx, Otumm Watches)
  • Ralf Morgenstern (Ralf Morgenstern jewelry)
  • Ricarda M. Hofmann (RM Beauty, RM Paradise Jewels, RM Over the Sky Fashion)
  • Sabine Kosfeld (HiGloss)
  • Sarah Kern (SK Fashion, SK Steelvool, SK Luxury)
  • Sebastian Böhm (hair styling)
  • Serena Salecker (window worlds, Belle Fleurs, solar magic, luminous beauty)

Rubrics

Channel 21 offers products in the categories Home & Garden, Household & Living, Collecting, Auto & Leisure, Beauty & Vitality, Jewelry, Kitchen, Fashion, Electronics, Health and Food Supplements.

Shopping stars - the outlet

Shoppings Stars - the outlet was a channel 21 fashion show moderated by Luisa Verfürth. A total of 110 episodes of the show were produced and shown. The first episode ran on June 13 , 2019 , the last on November 25 , 2019 .

Web links

Individual evidence

  1. TVmatrix.net: RTL wants to sell the RTL Shop teleshopping channel
  2. quotemeter.de : Herber loss: RTL shop soon without Walter Freiwald
  3. Jennifer Lachman: Number 3 in Germany. Financial investor grabs RTL Shop. ( Memento from June 12, 2009 in the Internet Archive ) In: ftd.de , July 29, 2008.
  4. Jochen Voß: Ex-Viva-Boss takes over Channel 21 completely . DWDL.de , February 16, 2010. Retrieved November 30, 2015.
  5. Alexander Kre: Quiet comeback: Haffa takes over Channel 21 . DWDL.de, May 30, 2010. Retrieved November 30, 2015.
  6. “Channel21” shopping channel threatens insolvency - many employees are released . shortnews.de, December 12, 2010. Accessed November 30, 2015.
  7. Sidney Schering: Channel 21 shopping channel fires employees. In : quotemeter.de. May 31, 2012, accessed June 27, 2012 .
  8. New on MonA TV: Das Vierte  ( page no longer available , search in web archivesInfo: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. . MonA TV (Mobile Media on Air) website. Retrieved July 3, 2011.@1@ 2Template: Dead Link / www.mona.tv