QVC

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Infobox radio tower icon
QVC
Station logo
TV channel
reception Satellite, cable, IP-TV and DVB-T2 HD (in Germany)
Image resolution ( Entry missing )
Start of transmission November 24, 1986 (USA)
December 1, 1996 (Germany)
language German English
Seat West Chester (Pennsylvania) ( USA )
Düsseldorf (Germany)
owner Qurate Retail Group
executive Director Mathias Bork (QVC Germany)
List of TV channels
Website

QVC, Inc. is an international multilingual mail order company. The teleshopping and e-commerce company , founded in the USA in 1986 , has also been represented in Germany since 1996 . It has locations in the USA, Germany, Great Britain , Japan , Italy , France and Poland as well as a joint venture in China . According to its own information, the company employs around 21,400 people worldwide, around 3,000 of them at German locations. In 2018, the company's global revenues were $ 11.28 billion , in Germany they were $ 943 million. The company is owned by the American Qurate Retail Group . The letters QVC stand for Quality, Value and Convenience (quality, value, convenience).

Worldwide

Foundation and first years

Joseph M. Segel founded QVC in 1986 in the USA. Sailing, previously a mail order for commemorative coins had built and managed, managed, investors from the American cable television - industry to win. They often made airtime and reach available for their investments . The first broadcast of the new station took place on November 24, 1986, from January 1987 it broadcast around the clock. Initially around 20 providers tried their hand at the new teleshopping market, but their number quickly fell to two: QVC and HSN ( Home Shopping Network ). QVC grew organically and through company acquisitions in the first few years (acquisition of Fashion Channel in late 1989 , acquisition of CVN Shopping Channel in 1990 , acquisition of JC Penney Shopping Channel in May 1991 ). One factor in the company's success was its specific sales strategy. QVC did not primarily focus on low prices, but on product information that should be conveyed in the discussions between the moderators and product experts. Another factor was the involvement of celebrities , who used their name to promote sales of the respective product. These celebrities included Susan Lucci , Victoria Jackson and Diane von Fürstenberg . It was also possible to integrate some brand manufacturers who were testing teleshopping as a sales channel, such as Elizabeth Arden .

expansion

Segel retired in 1993. He was followed by Barry Diller , who previously founded and ran the Fox Broadcasting Company . Diller convinced other brand manufacturers to try QVC as a sales channel, including high-priced providers such as Saks Fifth Avenue . In mid-1993 a second channel went on air: QVC Fashion Channel ; a year later, management adapted its format and renamed it Q2 .

A bidding competition for Paramount marked the year 1993, QVC's rival Viacom prevailed in the end. In the following year, Diller attempted to merge with CBS . The project failed. Instead, Comcast and TCI made a joint takeover offer for QVC. This was successful in 1995 after the Federal Trade Commission approved.

In addition to takeover negotiations, Diller began the international expansion of the station. In 1993, QVC started teleshopping in Great Britain together with BSkyB . In the following year a joint venture with Grupo Televisa was established in order to gain access to the Latin American market. Diller was followed by Douglas Briggs to head QVC in 1995. He also drove the expansion. At the end of 1996, QVC first broadcast in Germany. At the end of 2000, the German program began to be fed into Austrian cable networks. Its Japanese program started the station in 2001. In the Internet , the company in the US was in 1996 under IQVC available and offered also for shopping. Two years later, QVC began making online purchases for customers in Canada and the UK.

The ownership structure of the company changed in 2003. Liberty Media (today's name: Qurate Retail Group ), then a subsidiary of AT&T , took over all Comcast shares in QVC for 7.9 billion US dollars and became the sole owner.

Michael George replaced Douglas Briggs at the helm two years later. Under his leadership, there was a cooperation with Oprah Winfrey and the NFL in 2007 . After a slight decline in sales as a result of the subprime crisis , the start of broadcasting operations in Italy in 2010 underscored the continuation of international expansion. Two years later, QVC and China National Radio (now CNR Media Group ) agreed a joint venture to open up the Chinese market. In August 2015, QVC expanded its business to France. That same year, QVC acquired Zulily , an internet retailer specializing in young mothers, for around $ 2.4 billion . In 2016 QVC announced the establishment of an international service center in Krakow . In 2017, Liberty Interactive finally acquired Home Shopping Network , QVC's longtime rival. Since then, both companies have operated as the Qurate Retail Group .

present

Today QVC is a multichannel retailer. In 2018, global sales were $ 11.28 billion. Half (51 percent) come from digital distribution channels (2018). The share of orders via mobile devices is 32 percent (2017). Household goods make up around a third of sales. 19 percent is achieved with clothing , 17 percent with cosmetics and personal care items.

According to its own information, the company supplied around 370 million customers worldwide in 2018. The company employs around 21,400 people worldwide (as of the end of 2018). In addition to its teleshopping channels, the company operates seven websites. There are also more than 200 social media presences. Due to the diversification of its sales channels, the company changed its logo in 2019 . The new brand identity was introduced in Germany on January 14, 2020.

Germany

development

In the summer of 1996, the State Broadcasting Corporation of North Rhine-Westphalia granted QVC an initial three-year approval as a digital pilot project. At the end of 1996, QVC sent its permanent commercials for the first time in Germany via cable and Astra . In 2001 the station moved within the Düsseldorf media harbor .

In March of the same year, the company began building its own distribution center in Baal , a district of Hückelhoven . It started operations in September 2002 and was officially inaugurated at the end of March 2003. The expansion of this logistics center was put into operation in October 2007. QVC has been cooperating closely with Hermes in Hückelhoven since 2004 .

QVC left its long-term competitor HSE behind in 2002 and thus rose to become the market leader in Germany. In the same year, the company reached the break-even point .

QVC's German webshop also went online in 2002. Four years later, the station started its live stream on the Internet .

The broadcaster's second German channel, QVC Plus , began broadcasting in 2010. The third German channel followed two years later: QVC Beauty . It was renamed QVC Beauty & Style in 2013 . The company reorganized its TV channels in Germany in 2018: QVC Beauty & Style renamed it QVC Style , QVC Plus became QVC 2 . The main channel QVC kept its name.

In 2017, QVC launched the QVC Next initiative to work with start-ups . At the same time, the sale of products began that were presented in the program Die Höhle der Löwen on the TV channel VOX and in which the entrepreneur Ralf Dümmel is investing. He has been working with QVC since 1996.

Current structure and numbers

QVC has around 3,000 employees in Germany. The company has locations in Düsseldorf (headquarters and studios ), Bochum and Kassel (both customer care centers ), Hückelhoven (logistics) as well as Düsseldorf, Hückelhoven and Mülheim-Kärlich (both outlet stores ).

Mathias Bork has been CEO of QVC's German offshoot since the beginning of 2015 . In 2018, he was responsible for sales of $ 943 million. In the previous year this value was around 899 million US dollars. According to the company, 1.8 million people are customers of QVC Germany. 96 percent of sales in 2017 were achieved with regular customers . Around 80 percent of customers are female and between 35 and 64 years old. On average, QVC Germany sends around 45,000 parcels per day from Hückelhoven. With its offers, QVC Germany reaches around 41 million households in Germany and Austria.

Transmission and reception

The QVC program can be received via cable, satellite, DVB-T 2 HD and IPTV . The main channel QVC broadcasts live 17 hours a day and reaches around 41 million households in Germany and Austria. With QVC 2 , the second channel, which shows a selection of products and TV shows from the main station and broadcasts live five hours a day, around 37 million households in Germany and Austria are reached. With a reach of 29.5 million households in the two countries, the third TV channel QVC Style specializes in topics such as fashion and wellness. All three QVC channels broadcast in HDTV and in 16: 9 widescreen format.

Working with celebrities and brand manufacturers

For some time now, QVC Germany has also been involving celebrities. In some cases, QVC also offers branded products. This applies or applied to the following areas, among others:

Station logos

  • International logo of QVC

  • International logo of QVC2

  • OnAir logo from QVC2 Germany

  • OnAir Logo from QVC2 Germany HD

  • OnAir logo from QVC2 Germany UHD

  • International logo of QVC HD

  • International logo of QVC UHD

  • Logo of QVC Style Germany

  • Logo of QVC Style Germany HD

  • International logo of QVC3

attachment

Web links

Commons : QVC  - collection of pictures, videos and audio files

literature

  • Martha Schoolman, updated by Christina M. Stansell and Candice Mancini: QVC Inc. In: International Directory of Company Histories. Volume 178, St. James Press, Farmington Hills, San Francisco et al. 2016, ISBN 978-1-55862-952-3 , pp. 401-405.

Individual evidence

  1. ↑ a b Rebecca Gonsalves: QVC: How the American home-shopping channel became one of the biggest players in British beauty. In: The Independent . November 14, 2015, accessed December 4, 2018 .
  2. ↑ a b c Second teleshopping channel starts. QVC versus HOT. 500 jobs are planned ; in: Nürnberger Nachrichten , December 6, 1996. QVC sold in Germany ; in: Werben & Sell , December 13, 1996. QVC shopping channel goes on air via Astra satellite ; in: Neue Zürcher Zeitung , January 18, 1997.
  3. ↑ a b c d Andrea Hackenberg: QVC: Sharper profile for fashion channel . In: Textilwirtschaft (online), January 19, 2018.
  4. ↑ a b c Annual Report of QVC, Inc. 2018 . Retrieved June 13, 2019.
  5. ↑ a b c d e Sybille Wilhelm: Sweet Feet in Real Time . In: Der Handel , 5-2019, pp. 28 f.
  6. ↑ The company Liberty Interactive changed its name to Qurate Retail Group in 2018 . See Robert Briel: Liberty Interactive becomes Qurate Retail Group. In: Broadband TV news. March 4, 2018, accessed December 4, 2018 .
  7. ^ A b Martha Schoolman, updated by Christina M. Stansell and Candice Mancini: QVC Inc. In: International Directory of Company Histories. Volume 178, p. 401.
  8. ^ A b c d Martha Schoolman, updated by Christina M. Stansell and Candice Mancini: QVC Inc. In: International Directory of Company Histories. Volume 178, p. 402.
  9. ↑ Joseph M. Segel, W'51. 'King of the Start-ups' at Franklin Mint and QVC. In: Wharton Alumni Magazine. Accessed December 5, 2018 .
  10. ↑ Stephanie A. Skumanich: Chapter 7. Television shopping . In: August E. Grant, Ashley J. Bennington (Eds.): Communication Technology Update . 3rd edition. Butterworth-Heinemann, Boston a. a. 1994, pp. 67-77, here p. 72 , ISBN 0-7506-9593-5 .
  11. ↑ Takeover battle for the film and publishing group is in full swing. Cable TV Giant QVC Bids Paramount $ 2 Billion More Than Viacom ; in: Handelsblatt , September 22, 1993. New partners for QVC in the battle for Paramount. Empowerment through Cox Enterprises and Advance Publications ; in: Neue Zürcher Zeitung , October 19, 1993. “Hostile” offer from QVC for Paramount. Increased cash tranche ; in: Neue Zürcher Zeitung , October 23, 1993. Court gives QVC a new chance at Paramount ; in: Handelsblatt , December 13, 1993. QVC and Paramount allegedly before merger ; in: Handelsblatt , December 23, 1993.
  12. ^ Reuters : Viacom takes over Paramount. In: Variety . March 13, 1994, accessed December 7, 2018 .
  13. ↑ CBS. Negotiations with QVC Network advanced. A new television giant is emerging ; in: Handelsblatt , July 1, 1994. Thwarted merger plan of CBS and QVC. Unexpected competitive offer ; in: Neue Zürcher Zeitung , July 14, 1994. Media deal: CBS merges with QVC shopping channel ; in: Horizont , July 15, 1994. Major merger in US cable television. Tele-Communications and Comcast Acquire QVC ; in: Neue Zürcher Zeitung , August 6, 1994.
  14. ↑ Double start. Worldwide: QVC is now broadcasting on both sides of the Atlantic Ocean ; in: Werben & Sell , October 15, 1993. QVC wants a large piece of the pie ; in: Handelsblatt , December 11, 1997.
  15. ^ QVC, Inc .: Tender Offer. August 11, 1994, accessed December 7, 2018 .
  16. ^ A b Martha Schoolman, updated by Christina M. Stansell and Candice Mancini: QVC Inc. In: International Directory of Company Histories. Volume 178, p. 403.
  17. ↑ Joe Flint: No Make-Up Necessary For QVC's Briggs. In: Variety. March 12, 1995, accessed December 7, 2018 .
  18. ^ Hans-Peter Siebenhaar: QVC shopping channel announces black numbers for next year ; in: Handelsblatt , December 8, 2000. Brigitte Hertmanni: TV department store QVC continues to grow ; in: Textilwirtschaft , December 21, 2000.
  19. ↑ Anna-Marie Solowij: QVCool? How the shopping channel became the number one global retail outlet. In: Daily Mail . July 14, 2013, accessed December 7, 2018 .
  20. ↑ Liberty buys QVC shopping channel ; in: Handelsblatt , July 4, 2003. Liberty Media buys the TV sales channel QVC. Still interested in Vivendi ; in: Neue Zürcher Zeitung , July 5, 2003. Martin Halusa: QVC goes entirely to Liberty Media. In: The world . July 5, 2003, accessed December 10, 2018 .
  21. ^ Joel Meyer: Liberty Taps Dell Exec for QVC Chief. In: broadcastingcable.com. October 28, 2005, accessed December 10, 2018 .
  22. ^ A b Martha Schoolman, updated by Christina M. Stansell and Candice Mancini: QVC Inc. In: International Directory of Company Histories. Volume 178, p. 404.
  23. ↑ QVC soon supplies from Baal in Italy ; in: Rheinische Post , March 3, 2010. QVC starts in Italy and thus also grows in Baal ; in: Aachener Nachrichten , September 21, 2010.
  24. ^ Elisabeth Kapell: TV shopping channel QVC soon in China . In: Lebensmittel Zeitung , March 23, 2012.
  25. ↑ QVC starts in France ; in: Textilwirtschaft (online), June 26, 2015. QVC starts in France ; in: Textilwirtschaft (online), August 4, 2015.
  26. ↑ QVC buys Internet retailer Zulily . In: Textilwirtschaft (online), August 17, 2015.
  27. ↑ QVC to open new service center in Krakow. In: The Łódź Post. March 11, 2016, accessed December 10, 2018 .
  28. ^ CNN Money: QVC buying rival Home Shopping Network
  29. ↑ Chad Bray, Michael J. de la Merced: QVC to Merge With Home Shopping Network in $ 2.1 Billion Deal. In: The New York Times . July 6, 2017, accessed December 10, 2018 . Chris Isidore, David Goldman: QVC buying rival Home Shopping Network. In: CNN . July 6, 2017, accessed December 10, 2018 .
  30. ↑ a b c Marc-Stefan Andres: Don't give chance a chance. In: brand eins (issue 3-2018). Retrieved December 10, 2018 .
  31. ↑ Information on the proportion of business via mobile devices according to the annual report of QVC, Inc. 2017 . Retrieved January 15, 2019.
  32. ^ QVC: QVC and HSN to Celebrate Women Who Dream on International Women's Day. In: qurateretailgroup.com. March 8, 2018, accessed December 10, 2018 (English, press release).
  33. ↑ brand eins speaks of more than 240 such appearances. See Marc-Stefan Andres: Don't give chance a chance. In: brand eins (issue 3-2018). Retrieved December 10, 2018 . Elsewhere, 220 such appearances are mentioned. See Rolf Kalscheur: Zapping between the channels . In: Handelsjournal , November 15, 2018.
  34. ↑ Stephan Lamprecht: QVC is changing its logo and introducing in-app video shopping. In: locationinsider.de. February 8, 2019, accessed January 31, 2020 .
  35. ↑ QVC.de: QVC's new brand identity underlines "mobile-first" digital strategy
  36. ↑ Specialized channels Giga TV and QVC approved in North Rhine-Westphalia ; in: horizon . July 12, 1996. QVC launches December 1 ; in: Lebensmittel Zeitung , September 20, 1996.
  37. ↑ QVC shopping channel breaks breakeven for the first time . In: Handelsblatt , December 7, 2001.
  38. ↑ QVC is hoping for strong growth . In: Lebensmittel Zeitung , December 7, 2001.
  39. ↑ Wolfgang Appelhans, Jan-Hinrich Fischer, Bernhard Stock: Fine logistics for teleshopping. QVC puts distribution center in Hueckelhoven into operation . In: DVZ , January 18, 2003.
  40. ↑ Dirk Dietz: Doomed to rapid growth. Tele-shopping company QVC opens a central distribution center for Germany and Austria in Hückelhoven . In: Lebensmittel Zeitung , April 4, 2003.
  41. ↑ Christoph Lippok: QVC and Hermes are moving closer together . In: Textilwirtschaft , October 18, 2007.
  42. ↑ Hermes replaces Swiss Post for QVC parcels ; in: DVZ , October 5, 2004. Elisabeth Kapell: QVC expands logistics center ; in: Lebensmittel Zeitung , May 18, 2007. QVC extends contract with Hermes ; in: Textilwirtschaft (online), October 22, 2013. QVC and Hermes continue cooperation ; in: Aachener Nachrichten , October 24, 2013.
  43. ↑ QVC continues to grow in Germany ; in: Handelsblatt , November 3, 2003. Elisabeth Kapell: QVC expands logistics center ; in: Lebensmittel Zeitung , May 18, 2007.
  44. ^ Sabine Schlosser: Image change inspires TV trade ; in: Horizont , February 20, 2003. Hans-Peter Siebenhaar: QVC shopping channel is in the black for the first time ; in: Handelsblatt , March 7, 2003. Teleshopping QVC with growth ; in: Hamburger Abendblatt , March 7, 2003.
  45. ↑ Hagen Seidel: Tele-shopping knows no lull in consumption. In: The world. March 8, 2003, accessed December 10, 2018 .
  46. ↑ QVC shopping channel enters the Internet . In: Horizont , March 7, 2002.
  47. ↑ Matthias Erlinger: QVC now also broadcasts on the Internet . In: Textilwirtschaft , September 21, 2006.
  48. ^ Nathalie Riahi: Düsseldorf has a new fashion tsar ; in: Express , September 2, 2010. Matthias Erlinger: QVC: Second broadcaster, fresh appearance ; in: Textilwirtschaft , September 9, 2010. Elisabeth Kapell: QVC starts second sales channel ; in: Lebensmittel Zeitung , September 10, 2010.
  49. ^ Hans-Peter Siebenhaar: Teleshopping continues to grow. The shopping channels HSE 24 and QVC achieve sales records ; in: Handelsblatt , February 28, 2012. QVC increases sales and profits ; in: Textilwirtschaft (online), February 28, 2012. QVC continues to grow. New record numbers. Third station from March ; in: Aachener Nachrichten , February 29, 2012. Maren Aline Note: QVC opens third TV channel . In: Rheinische Post , March 17, 2012.
  50. ↑ QVC: QVC BEAUTY becomes QVC BEAUTY & STYLE On the one-year anniversary of the broadcaster, QVC is expanding the range of its third channel. March 15, 2013, accessed December 10, 2018 (press release).
  51. ↑ a b How the sales channel QVC wants to earn more ; in: Frankfurter Allgemeine Zeitung , May 8, 2018. Thorsten Mumme: How teleshopping wants to polish up its reputation with startups. In: gruenderszene.de. June 26, 2018, accessed December 10, 2018 . Antonia Thiele: "The trade is greedy for new ideas and products". In: Die Welt Kompakt . July 3, 2018, accessed December 10, 2018 .
  52. ↑ a b QVC sells products from "Den of the Lions" ; in: Textilwirtschaft (online), August 9, 2017. Petra Schwegler: These DHDL products are the best sellers at QVC. In: Advertise & Sell. October 27, 2017, accessed December 10, 2018 .
  53. ↑ a b c QVC: Fact Sheet on QVC Germany. In: Unternehmens.qvc.de. Accessed December 11, 2018 (company information).
  54. ^ A b Matthias Erlinger: The television salesman. End of uncertainty at QVC: Mathias Bork is the new CEO of the Düsseldorf shopping channel . In: Textilwirtschaft , January 1, 2015.
  55. ^ Conrad Breyer: QVC: The first big campaign. In: wuv.de. July 30, 2018, accessed December 4, 2018 .
  56. ↑ Gudrun Allstädt: Real Time Reaction. More trends, more A-brands, more online - as the multichannel retailer QVC Fashion plays on all channels . In: Textilwirtschaft, August 16, 2018.
  57. ↑ Uta Knapp: Dazzling shops for QVC, HSE24 & Co. Family atmosphere and the emotional kick when ordering: Germans love to shop while teleshopping . In: Westdeutsche Allgemeine Zeitung , June 18, 2016.
  58. ↑ a b Katharina Grimm: Why QVC leaves nothing to chance - behind the scenes of the tele-shopping empire. In: Stern . June 12, 2018, accessed December 11, 2018 .
  59. ↑ "We broadcast live for 17 hours - 364 days a year" . In: Rheinische Post , August 4, 2017.
  60. ↑ QVC on TV | QVC.de. Retrieved July 26, 2018 .
  61. ↑ Georg Weishaupt: "We are working on reaching more young customers" - QVC boss Bork is fighting against the image as a retired broadcaster. In: Handelsblatt. July 1, 2018, accessed December 11, 2018 .
  62. ↑ QVC cooperates with Adidas and Reebok ; in: Textilwirtschaft (online), March 21, 2006. Channel QVC remains job machine ; in: Aachener Nachrichten , March 22nd, 2006. QVC TV company increases profit to record level ; in: Die Welt , March 22, 2006. Brigitte Hertmanni: QVC: Exclusive products from Adidas and Reebok ; in: Textilwirtschaft , March 23, 2006.