The fourth

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Infobox radio tower icon
The fourth
Station logo
TV station ( private law )
Program type Full program
reception Finally, analog: cable
and digital: DVB-C , DVB-S , DVB-T , IPTV
business September 29, 2005 to December 31, 2013
owner NBC Universal
September 2005 to July 2008
Mini Movie International
July 2008 to September 2012
The Walt Disney Company
September 2012 to December 2013
executive Director Robert Langer, Boris Solbach
Market share 0.1% (2013)
List of TV channels
Free to air Disney Channel logo since January 17, 2014
Former logo until September 18, 2009

The fourth (own spelling: DAS VIERTE ) was a German private full program . On July 1, 2008, Mini Movie International took over the loss-making channel from NBC Universal Germany. The Walt Disney Company acquired the station in September 2012 and announced on April 17, 2013 that Das Fourth would be replaced by a new, free-to-air Disney Channel on January 17, 2014 , which broadcasts as a full 24-hour program for the whole family. It was the fourth set 31 December 2013; until the Disney Channel began broadcasting , program information was broadcast on a loop. The previous Disney Channel ceased operations on pay TV on November 29, 2013.

history

The program started broadcasting on September 29, 2005 with the film The Scent of Women at 8:15 pm. Since it took over NBC Europe's program space in most of the analog cable networks, on Hotbird and on the Astra satellite (19.2 ° East) , it was able to reach 28.5 million and thus around 80 percent of all German television households right from the start. Until July 1, 2008, the station was owned by the US media group NBC Universal, which at the time was 80% General Electric and 20% Vivendi Universal .

Initially, a second version for direct satellite reception and for digital cable networks was broadcast via the Astra satellite. In contrast to the parallel Hotbird broadcast, which was intended to be fed into the analog cable networks and in which the CNBC Europe program is broadcast from 5 to 10 a.m., the focus here is on the morning repeats of the television series from the previous evening. In the meantime, a children's program called Das Vierte Mini with cartoons as well as advice and cooking programs was broadcast in 2006 . Until March 31, 2006, the program window of the sister station GIGA existed in the afternoon .

The Hotbird version has also been broadcast on Astra since November 14, 2007 - before that, in October of the same year, the motto “We are Hollywood” was dropped. On February 1, 2008, the Hotbird distribution was stopped, since then Das Vierte was only available via the Astra satellites.

In February 2008 it was announced that the station would be sold. A consortium made up of Jan Mojto's production company Eos and Alexander Trautmannsdorf came into question as a buyer. Since Burda was not interested in buying Das Vierte , negotiations with Alexander Trautmannsdorf failed. Actually, the former Kirch manager and his partner Josef Andorfer - the former boss at RTL II - wanted to get the magazine company on board for the takeover of Das Vierte . For Burda, however, the purchase price of 12.5 million euros was too high.

The fourth was acquired by Mini Movie International Channel on July 1, 2008. Mini Movie International Channel is owned by Dmitri Anatolyevich Lesnewski , who helped found the Russian broadcaster Ren TV . Lesnewski announced that he wanted to expand Das Fourth into a full program. Money shouldn't matter. Due to the advertising crisis, Lesnewski soon rejected this plan.

On September 19, 2009 Das Vierte was released in a fundamentally revised visual appearance. The Paris-based agency View created the new logo and channel design .

On January 1, 2010, analogue satellite broadcasting was limited to twelve hours (between 5:00 a.m. and 5:00 p.m.); on July 1, 2010, it was completely discontinued.

In May 2010 Lesnewski tried to sell Das Vierte to Spirit on Media Group PLC London . Their German subsidiary Phoenix Medien GmbH, under the leadership of Ulrich Ende, should lead the station back to success. On October 6, 2010, however, it became known that the sale of the station to Spirit on Media Group PLC London had failed. Apparently the buyer could not raise the purchase price. Dmitrij Lesnewskij continued to run the station on his own for the time being.

On September 23, 2012 it was announced that the owner of the broadcaster Mini Movie International had sold Das Vierte to the Walt Disney Company . The Federal Cartel Office approved the sale on November 12, 2012. This gave rise to the idea of ​​transforming the Disney Channel from a pay TV to a free TV channel at the end of 2013 and replacing Das Vierte with it. While the previous Disney Channel was already closed on November 29, 2013, the switch to free-to-air television took place on January 17, 2014.

From January 1, 2014 to January 17, 2014, a trailer show of the new Disney Channel could be seen on the former slot of Das Vierte. The station ID has already been changed in this regard in Disney Channel . The Disney Channel has been on the air since January 17, 2014 at 6:00 a.m.

Market shares

Market shares (from 3 years) in the years 2005 to 2013

The fourth began to show quotas from October 2005, that is, immediately after it started broadcasting. By the time it was discontinued, an average of 0.4% of viewers aged 3 and over had been reached. 2007 and 2008 had the highest market share in the history of the station, with 0.8%. The lowest market share was achieved in the last year of broadcast, at 0.1% (a loss of 0.7 percentage points compared to 2007/2008).

  • 2005: 0.5%
  • 2006: 0.6%
  • 2007: 0.8%
  • 2008: 0.8%
  • 2009: 0.6%
  • 2010: 0.2%
  • 2011: 0.2%
  • 2012: 0.2%
  • 2013: 0.1%
  • 2005-2013 ≈ 0.4%

reception

Depending on the region, reception was possible via analogue and digital cable, in Berlin / Brandenburg, Bremen / Unterweser, Hamburg and Kiel / Lübeck also via DVB-T . From July 2011 on, the station was broadcast there as well as in Braunschweig and Hanover from 5 p.m. to midnight as part of MonA TV . Das Vierte later also took over the airtime of Bibel TV , which has been broadcast in Hanover / Braunschweig since June 1, 2012 on a newly set up DVB-T station.

Das Vierte was available via satellite on Astra 1M :

Micromovie Award

The Micromovie Award was a film ideas competition presented by Das Vierte between 2006 and 2008. The idea of ​​the micromovie Award was to give non-professional people the opportunity to have their ideas and stories professionally implemented.

program

The fourth originally went on air with the slogan We're Hollywood . Occasional broadcasts of poker and regular adult night programs from Playboy TV from 1995 to 2006 were also shown. The early morning erotic programs were often immediately followed by evangelical television services in various congregations, in which such erotic programs were occasionally criticized.

At the end of May 2008, Das Vierte announced that it would initially discontinue the weekly call-in competitions and - as soon as financially possible - also the weekend programs.

From the beginning of 2010 to July 1, 2013, a program window was broadcast by AstroTV in the daily program.

As of January 1, 2011, the station changed its program schedule again against the background of a cooperation with the station Anixe . The fourth took over the program from Anixe in several program windows.

As of September 1, 2012, all erotic programs were canceled. In the night program, the sitcom A House Full of Daughters, a film repetition and various Anixe documentaries were shown. Since September 1, 2012, there have also been no more commercial erotic offers on the station's teletext.

With effect from December 31, 2013, the entire range of Das Vierte programs was discontinued.

Movie nights

Each of the weekends on which films were shown usually had a specific motto.

  • Adventure films and science fiction (Saturdays, October 5, 2013 to October 26, 2013)
  • Adieu Tristesse (Saturdays, November 2, 2013 to December 28, 2013)
  • Best of Bollywood (Saturdays, 2009)
  • The Best Westerns (Saturdays, 2012)
  • The Wild 90s (Saturdays, 2012)
  • Film series (Saturdays, until September 28, 2013)
  • Happy Sunday (Sundays, 2012)
  • Heimatabend (Fridays, 2012)
  • Hollywood Superstars (Fridays October 1, 2005 to June 28, 2013)
  • Horror Films (Thursdays, October 3, 2013 to November 7, 2013)
  • Again and again on Sundays (Sundays, 2012)
  • Class of crime novels (Thursdays, until September 26, 2013)
  • War Films (Tuesdays, until December 17, 2013)
  • and ... action! (2012)
  • Wild West (Mondays until December 30, 2013)

TV Shows

Magazines and Documentaries

  • Ocean Adventure, US documentary series (2010-2013)
  • Cars with style, Anixe documentation (until August 2013)
  • Ouch TV ... there is no such thing (clip show with Sandy Mölling , 2007–2008)
  • Mountain Talks (with Jasmin Devi and Philipp Jelinek, 2010–2011)
  • Cut! Das Kinomagazin (with Sabrina Staubitz , 2005–2007)
  • Germany helps (aid organization, 2012-2013)
  • Die Schatztaucher, Anixe documentation (until March 2013)
  • Echo and the Elephants, Anixe Documentation (until March 2013)
  • Really hard! People at the limit (clip show, 2007-2009)
  • Mysterious Australia, Australian Documentary Series (2011-2013)
  • Collected knowledge, Anixe documentation (until October 2012)
  • Globe - Das Reisemagazin (with Kerstin Linnartz , 2009)
  • Hope - Guardian Angel of Wildlife, Anixe Documentation (2013)
  • Keep It Green, Anixe documentation (until April 2013)
  • Look - Das Fashionmagazin (2009)
  • News from medicine (with Klaus Wiesinger , 2010–2013)
  • Collecting is my life, Anixe documentation (until March 2013)
  • Schwindende Welt, Anixe documentation (until March 2013)
  • Shamwari - Wildes Leben, Anixe-Documentation (until March 2013)
  • Sports disaster ... the most spectacular sports accidents in the world (clip show with Sandy Mölling , 2008–2009)
  • Whitewater, Anixe documentation (until March 2013)

Program blocks

  • GIGA (acquired by NBC Europe / November 30, 1998 to March 31, 2006)
  • Anixe (January 1, 2011 to March 5, 2012)
  • AstroTV (early 2010 to July 1, 2013)
  • CNBC Europe (acquired by NBC Europe / October 1993 to December 2013)
  • Playboy TV (until September 1, 2012)

Others

On September 29, 2005 the launch event took place in the main customs office in Munich u. a. with guests Woody Harrelson , Die Fantastischen Vier and Veronica Ferres .

Web links

Individual evidence

  1. ↑ Disney Channel reveals the programs and the scheme (comment area). DWDL.de
  2. ↑ audience shares . In: www.kek-online.de. Commission to determine the concentration in the media sector , 2013, accessed on August 31, 2014 .
  3. ↑ Program page at kek-online.de ( Memento from January 20, 2014 in the web archive archive.today )
  4. ↑ Alexander Krei: Now official: Disney confirms purchase of Das Vierte . DWDL.de . September 25, 2012. Retrieved October 3, 2012.
  5. ↑ Thomas Lückerath: Disney Channel reveals the programs and the scheme (comment area) . DWDL.de. November 15, 2013. Retrieved November 15, 2013.
  6. ↑ Shutdown dates have now been set: Disney pulls the plug on the pay channel fairly early. kress.de
  7. ^ CJR's guide to what the major media companies own. cjr.org (English)
  8. ↑ The fourth: Surprisingly, Burda does not offer. Oddsmeter.de
  9. ↑ Dmitrij Lesnewskij buys Das Vierte. ( Memento of the original from October 6, 2008 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Advertise & Sell, June 5, 2008.  @1@ 2Template: Webachiv / IABot / www.wuv.de
  10. ↑ Design preview: Das Vierte's new OnAir appearance. DWDL.de, August 15, 2009
  11. ↑ The fourth: Analogue distribution via Astra ended. DWDL.de, July 1, 2010.
  12. ^ No agreement: sale of Das Vierte burst . DWDL.de. October 6, 2010. Retrieved December 19, 2010.
  13. ↑ Green light for Disney. DWDL.de, November 17, 2012
  14. ↑ The fourth becomes the Disney Channel - pay TV station disappears. digitalfernsehen.de, April 17, 2013
  15. ↑ The fourth becomes the Disney Channel. DWDL.de
  16. ↑ Disney: A Date, a Marketer, and Some Program. DWDL.de
  17. ↑ Sixx in the first federal state in the analog cable. DWDL.de
  18. ↑ Channel list ASTRA 19.2 degrees east - digital television, HDTV, free to air and subscription TV. Sorting by station name, PDF , 638 kB
  19. ↑ Uwe Mantel: The fourth throws Call-In from the program. DWDL.de, May 26, 2008
  20. ↑ Thomas Lückerath: DWDL.de: Disney tips over after erotic also esoteric. DWDL.de, May 16, 2013
  21. ↑ The fourth takes Anixe into the program onquotemeter.de , accessed on February 23, 2011.
  22. ↑ https://www.ganz-muenchen.de/freizeit/service/tv_sender/das_vierte/2005/neustart_mit_fantastischen_vier.html