Conrad Heberling

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Conrad Heberling (born August 24, 1954 in Brantford , Ontario, Canada ) is an Austrian - Canadian media manager and university professor .

Life

Heberling studied communication science at the University of Vienna and Southern Illinois University . Initially he worked in the field of microelectronics as Director Corporate Communications, Marketing, Investor Relations and company spokesman at ams AG . In 1998 he switched to the media industry and until 2005 was Director of Marketing, Corporate Communications and New Business at RTL II Munich and Managing Director of the advertising marketing subsidiary El Cartel Media.

This was followed by international positions as managing director of the Dori Media Group in Zurich. In Vienna he founded in 2007 together with BURDA the transmitter Austria 9 , of the 2012 ProSiebenSat.1 was sold group. Until 2015 he was CEO of the financial and economic broadcaster DAF German Investor Television .

From 2001 to 2009, Heberling was a lecturer for media economics at the University of Kassel (Institute for Educational Sciences in the Faculty of Human Sciences). Today he teaches media economics and business administration a . a. at the Film University Babelsberg , the University of Popular Arts (hdpk) and at the Erich Pommer Institute . He is also a board member at the Academy for New Media in Kulmbach .

His teaching and research interests include audience and target group research, cross-media management, new digital business models and digital communication as well as transformation.

Awards

  • Johann Georg August Wirth Media Prize 2017

Publications

  • Triumphant advance on all platforms. About the opportunities of digital transformation for the film industry 4.0 , in the magazine “proMedia”, p. 41ff, November 2016
  • Susanne Eichner & Elizabeth Prommer (Eds.): Audiences, Production Culture and Television Aesthetics: European Perspectives / Audience, Production Culture and Television Aesthetics: European Perspectives, 2014. A German-English publication 300 pages. Contribution by C. Heberling: "It's the year 1999" (Big Brother)
  • More courage and more trust , in: Der Aktionär , issue # 29/2014
  • with Ben Bachmair and Fiona Lehmann: Strategies for the Production and Marketing of Multi Model Presentation and their Relevance for Subjectivity: An Analysis of Popstars , pages 231 to 270, June 2008, MEDIA ART CULTURE, media culture with a view to documenta 12, contributions to Educational Science, University of Kassel
  • A beautiful, ideal world: The triumphant advance of the telenovela as a utopia of salvation , in I / 2007, tv discurs: Responsibility in audiovisual media, Berlin
  • Big Brother - Marketing and Communication Strategies as a Path to Success , in Hundred Tage Achtung , Karin Böhme-Dürr , Thomas Sudholt (Eds.), Pages 43 to 61: RTL II and, UVK Verlag, Konstanz, 2001
  • Gaining and defending strategic market leadership positions in success strategies in the consumer goods industry through innovation and time management (publisher R. Hofmaier), Landsberg / Lech, 1995
  • with Walter Brunner : Premstätten Castle - Ritterturm - Aristocratic Palace - Ordenshaus - High Tech Center , Verlag Austria Mikro-Systeme International GmbH, 1989
  • Frankfurter Allgemeine Zeitung FAZ v. May 22, 2020: Who should pay for all of this? - The range of streaming services is growing and growing. The only question is who offers what and who can still afford it. There is a solution.

Web links

Individual evidence

  1. ↑ a b c d e f g h Film University Babelsberg: Conrad Heberling. Retrieved August 24, 2019 .
  2. ↑ RTL-2 boss Conrad Heberling has to go. Retrieved August 22, 2019 .
  3. ↑ Telenovela transmitter at the start. Retrieved August 24, 2019 .
  4. ↑ Conrad Heberling: "To say that I watch Austria 9 every evening would be an exaggeration" - derStandard.at. Retrieved August 22, 2019 (Austrian German).
  5. ^ Conrad Heberling runs German Investor Television. Retrieved on August 22, 2019 (German).
  6. ^ Conrad Heberling | hdpk | Master's and Bachelor's degree in Berlin. Retrieved August 22, 2019 .
  7. ↑ Media scientist Conrad Heberling honored. Retrieved August 22, 2019 .
  8. ↑ Conrad Heberling: Who should pay for all of this? FAZ , May 22, 2020, accessed on August 23, 2020 .
personal data
SURNAME Heberling, Conrad
BRIEF DESCRIPTION Austrian-Canadian media manager and media professor
DATE OF BIRTH August 24, 1954
PLACE OF BIRTH Brantford , Ontario, Canada