Academy for New Media

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Academy for New Media (Bildungswerk) eV
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type of school Vocational school
founding 1987
address

Langheimer Amtshof
Rentamtsgäßchen 2
95326 Kulmbach ( Bavaria )

place 95326 Kulmbach
country Bavaria
Country Germany
management Johann Pirthauer (Chair),
Thomas Nagel (Head of Studies )
Website bayerische-medienakademien.de

The Academy for New Media (Bildungswerk) e. V. was founded on February 26, 1987. The headquarters are in Langheimer Amtshof , a historic building in Kulmbach .

history

After private radios were approved in Germany in the early 1980s , the need for radio presenters and journalists increased. The first educational institution for this was the Bildungswerk Akademie für Neue Medien eV on February 26, 1987 in Kulmbach . V. founded. The founding members were among others the city and the district of Kulmbach , the Otto Friedrich University Bamberg , the University of Bayreuth , the Frankenpost Verlag and the Kulmbacher Verlag EC Baumann. Teaching began on February 8, 1988 with radio training. In the same year a cooperation agreement was signed with the University of Bayreuth. In 1991 the collaboration with the Academy of the Bavarian Press (ABP) began. In 1995 Bayerischer Rundfunk joined the academy as the first public broadcaster.

Since it was founded, the Academy for New Media has been supported on a project-by-project basis by the Bavarian State Chancellery and the Upper Franconian Foundation , institutionally by the Bavarian State Center for New Media and ideally by the MedienCampus Bayern .

Langheimer Amtshof

The Langheimer Amtshof as the seat of the academy can look back on 600 years of history. The former monastery lies at the foot of the Plassenburg . In the 14th century owned Cistercian - Klosterlangheim in Lichtenfels lands in more than three hundred villages in Upper and Middle Franconia. Therefore, as early as 1331, the management of the Kulmbach land was relocated to the so-called monastery or monk's courtyard of the Katharinenkapelle. The current buildings were built towards the end of the 17th century. The system was expanded and redesigned according to the plans of Leonhard Dientzenhofer . This created a monastic office, apartments for the administrative staff and large granaries.

The Amtshof served as a rent office from 1803 , later it was referred to as the most romantic tax office in Germany until 1965 . The Langheimer Amtshof remained unused until the mid-1980s. In addition to the Academy for New Media, it now also houses a vocational school for pharmaceutical-technical assistants and research centers at the University of Bayreuth.

Compact training for cross-media journalists

In the 5.5-month compact training course, participants are trained full-time from Monday to Friday in all common media. It is recognized by employers in the media industry as a time reduction for the subsequent traineeship . In addition to shooting and editing training, video production, audio editing and print articles, web design and social media are also part of the training. It can be funded through the education voucher . In the final exam, the participants design a website and use the content they have created.

Further seminars

Seminar series "Journalism"

For beginners and advanced learners, seminars for the journalistic trade are offered in newspaper, magazine and online editorial offices, as well as moderation training and technical training for volunteers and employees in radio and television stations. The main focus of the seminars is on little theory and many practical exercises. Subject-specific seminars such as B. "Cultural reporting" is part of the Academy's portfolio.

Corporate seminars

The seminar series is aimed primarily at employees from the fields of marketing and corporate communications as well as professional groups with a wide range of tasks, such as secretaries or executive assistants, but also at employees and managers in the private sector and the public service Authorities and associations. The aim of the courses is to make the participants more confident when dealing with the press or when appearing in public.

In-house training

The academy designs individual in-house training courses for a wide range of target groups, tailored to the requirements and wishes of the respective client. They can determine the content, dates, lecturers and training locations themselves - and also how much time and resources they want to invest in a training course. A wide range of content can be covered, which goes far beyond the journalistic and marketing-oriented subject areas.

Media Academy Online (MAO)

In 2019 the e-learning portal www.medienakademie-online.de was launched by the Academy for New Media. The available courses can only be processed and completed online, a supplementary on-site seminar in Kulmbach is purely optional. The e-learning courses "Conducting interviews", "Social Media Specialist", "Fit for the editorial staff" and "Local politics for journalists" can currently be booked. The topic "Local Policy for Schoolchildren" can only be used by schools. Learning videos with the respective lecturers as well as test questions with multiple-choice answers enrich digital learning. After a successful final test, the participants receive a digital certificate that they can print out. The range of training courses is to be expanded over the next few years.

further activities

Netradio Kulmbach

Netradio Kulmbach is a radio program produced by the Academy for New Media, which is currently (in 2020) broadcast every Sunday on Radio Galaxy Oberfranken from 4:00 p.m. to 6:00 p.m. or is streamed online. Young people in particular should be addressed as the target group. The moderator is currently Alexander Höhler-Brockmann, cross-media volunteer at the academy. On March 29, 2006, the Kulmbach Internet radio was born. Until 2012, Netradio Kulmbach was moderated live on Wednesdays and Thursdays and streamed via the website www.netradio-kulmbach.de. Since then, the 2-hour radio show has been pre-produced and currently runs exclusively on Radio Galaxy Oberfranken. In addition, the academy also produces the series "Heimat ist ...", which has a new focus topic every year. The broadcasts run every Wednesday between 7:00 p.m. and 9:00 p.m. on the local radio station Radio Plassenburg (terrestrial and via online stream).

MedienCampus Bavaria

The Academy for New Media is a founding member of the MedienCampus Bayern , an institution that aims to promote and coordinate media education and training in Bavaria.

Johann Georg August Wirth Prize

On its 10th anniversary, the Academy donated a media prize. It is named after the journalist Johann Georg August Wirth (1798–1848) who was born in Hof . The co-organizer of the Hambach Festival in 1832 is considered a champion for democracy and freedom of the press and for the unity of Germany. This award honors people who have made a special contribution to the quality of journalism. The laureate receives the award in recognition of his services to the training and further education of young journalists. The prize was first awarded in 2009.

The previous winners are listed below:

Web links

swell

  1. ↑ Compact training "Cross-media journalist". Retrieved February 19, 2020 .
  2. ↑ Overview of the seminars. Retrieved February 19, 2020 .
  3. ↑ Current company seminars . Retrieved February 19, 2020 .
  4. ↑ In- house training courses and references. Retrieved February 19, 2020 .
  5. ^ Website Medienakademie Online. Retrieved February 19, 2020 .
  6. ↑ site netradio Kulmbach. Retrieved February 19, 2020 .
  7. ↑ Radio Plassenburg program. Retrieved February 19, 2020 .