Feldschlösschen drinks
| Feldschlösschen Beverages AG
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|---|---|
_Logo_2009.svg&filetimestamp=20101103105536&){kind=logo} |
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| legal form | Corporation |
| founding | 1876 |
| Seat |
Rheinfelden , Switzerland
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| management | Thomas Amstutz ( CEO ) |
| Number of employees | 1200 |
| Branch | beverages |
| Website | www.feldschloesschen.swiss |
The Feldschlösschen Beverages Ltd. is the leading brewery and largest beverage distributors of Switzerland with headquarters in Rheinfelden in the canton of Aargau . The Feldschlösschen brewery produces the traditional Swiss beer brand of the same name. Feldschlösschen has been a subsidiary of the Danish Carlsberg brewery group since 2000 .
In addition to various beer brands, the company also owns the Rhäzünser mineral water brand . In addition, Feldschlösschen Getränke AG also has the Swiss license for Schweppes .
history
The company was founded in 1875 as the "Wüthrich & Roniger Brauerei zum Feldschlösschen collective company". The initiators were the farmer Mathias Wüthrich (1846–1905) from Olsberg , who with the help of his wealthy father, the farmer Johannes Wüthrich, provided the financial basis for the company, and the brewer and politician Theophil Roniger (1844–1913) from Magden , who had learned his trade in Germany. In 1874, when the Bözbergbahn was still being built , they had acquired the property of a disused aniline factory south of the planned Rheinfelden train station and extensive land in Oberfeld, and on February 8, 1876, Roniger began brewing in the new factory.
Right from the start, the "Brauerei zum Feldschlösschen" relied on the transport of its products by rail; the Bözberg line, which opened in 1875, runs past the Feldschlösschen factory site on the north side, which in 1889 was given a direct 500-meter-long siding to Rheinfelden station; the track follows Feldschlösschenstrasse . Around 1900, the Feldschlösschen train station was built alongside the Bözberg line . Mathias Wüthrich ran the factory's own farm and also dedicated himself to horse breeding. Feldschlösschen initially supplied customers with horse-drawn vehicles on shorter routes in the region. In 1912 the company started using its first truck. The Autobahn 3 , built in the 1990s, runs immediately south past the factory buildings; the closest connection Rheinfelden Ost is only about one kilometer east of it and is connected with a direct feeder road to the brewery, which was named Theophil-Roniger-Strasse in honor of the company's founder .
In the period from the 1880s to the 1910s, the company built the large factory buildings with the eye-catching “castle architecture”, which made use of different elements from the history of architecture. Important architectural offices involved in the planning were Langeloth from Frankfurt am Main and Zimmermann from Freiburg im Breisgau . Up until the 1950s, several extensions were built in an architectural style that was adapted to the ensemble. the assembly is under monument protection.
The general partnership was converted into the «Aktiengesellschaft Brauerei zum Feldschlösschen» in 1890. The first chairman of the board of directors was Fritz Brunner, later mayor of Rheinfelden. From its establishment until 1930, Feldschlösschen took over a total of 27 breweries in Switzerland under the management of Adolph Roniger (1880–1961) since 1913 .
After decades of standstill, an expansion phase began again in 1970 with the takeover of the zum Gurten brewery (closed in 1996). A 50 percent stake in Unifontes AG, a merger of the mineral springs Eglisau , Elm and Rheinfelden, marked Feldschlösschen's entry into the non-alcoholic beverages business in 1973. In 1984 Feldschlösschen acquired the majority of shares in Unifontes, followed in 1985 by the takeover of Mineralquelle Arkina in Yverdon-les-Bains (relocated to Rhäzüns in 2008). Further steps in the company's history were the takeover of the Hochdorf brewery in 1988, the Basel brewery Warteck in 1989 (closed in 1991) and finally the Freiburg Cardinal Holding in 1991, the parent company of the Cardinal brewery (to which Salmenbräu from Rheinfelden also belonged).
The "Brauerei zum Feldschlösschen" became the Feldschlösschen Holding in 1992, which merged with the Zurich Hürlimann Brewery in 1996 , resulting in the Feldschlösschen-Hürlimann Holding (FHH), the largest Swiss beverage supplier. This concentration process on the beer market, combined with the disappearance of locally rooted breweries, led to the establishment of new small breweries. In 1998, with the takeover of the Rhäzüns mineral spring, the Passugger Group also became part of the FHH. The mineral springs operations in Eglisau, Elm and Passugg were sold again, and Unifontes - mainly the Rheinfelden mineral spring and the Unifontes bottling licenses ( PepsiCo and Cadbury Schweppes ) - were fully integrated into the Feldschlösschen Group in 1998.
In 2000, the companies under the umbrella of FHH were divided into a real estate company (mostly dominated by Hürlimann Immobilien Holding ) and the beverage company Feldschlösschen Getränke AG , which was taken over by the Danish Carlsberg A / S. The FHH, which only comprised the real estate sector, was renamed the REG Real Estate Group in the course of time and finally merged with PSP Swiss Property - keeping the name PSP - to form the largest Swiss real estate company.
Rheinfelden production site
Today, every third liter of beer brewed in Switzerland is produced in the castle-like factory buildings in Rheinfelden . The brewery can be visited. The water required for the brewing process is obtained from a spring in the neighboring village of Magden . This spring is considered a resource for particularly clean and high-quality water.
distribution
In order to achieve regular beverage sales, the Feldschlösschen brewery - like other breweries - concluded exclusive supply contracts with hotels, restaurants, cafés and canteens. In numerous localities, she also built her own inns on her properties. In some regions, Feldschlösschen was able to achieve a very high proportion of the distribution of beverages in catering establishments at times, in Valais with more than 80 percent and in Central Switzerland with over 60 percent.
The distribution agreement between Feldschlösschen Getränke Holding AG and Coca Cola Beverages AG dated July 17, 2000 was the subject of an investigation by the Competition Commission (Weko).
Feldschlösschen uses its own fleet of vehicles to transport beverages. In 2003, the company purchased 200 Volvo Trucks and Renault trucks and in 2011 another 136 Renault trucks . Feldschlösschen works with SBB Cargo for large transport services .
See also
literature
Web links
- Feldschlösschen Beverages AG
- List of the breweries taken over directly or indirectly by Feldschlösschen
Individual evidence
- ↑ Company portrait . Feldschlösschen Getränke AG, December 8, 2019, accessed December 8, 2019 .
- ↑ E. Roniger: Theophil Roniger-Blatt, the man and his achievement. 1955.
- ↑ Gaby Gerber: Feldschlösschen brewed their first beer 135 years ago , article on aargauerzeitung.ch, February 8, 2011. Accessed on December 13, 2019.
- ^ "Feldschlösschen" station in the brief inventory of the preservation of monuments of the Canton of Aargau.
- ↑ KI-RHE956 Feldschlösschen Brewery, 1875 (approx.) (Dossier (brief inventory)). Retrieved December 22, 2019 .
- ↑ The Eglisau mineral springs were taken over by Thurella AG in 2003.
- ↑ In 1999 Feldschlösschen sold Mineralquellen Elm AG to Pomdor AG.
- ↑ In 2005 the Passugg mineral springs went to Allegra Passugger Mineralquellen AG.
- ^ Beat Holz-Hart (inter alia): Economics in Switzerland. Departure into the 21st century. 4th edition, Zurich 2006, p. 62.
- ↑ Road transport in modern times near Feldschlösschen , on: oldtimerclub-feldschloesschen.ch. Retrieved November 5, 2019.
Coordinates: 47 ° 32 '47.7 " N , 7 ° 47' 8.7" E ; CH1903: 626 133 / 266263