Harry Walter (advertising specialist)

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Harry Walter (born March 20, 1929 in Berlin , † December 31, 2013 in Fort St. James , British Columbia , Canada ) was a German photographer and advertising specialist .

Life

Harry Walter was the son of Alfred Walter, a senior employee of the Berlin Posting and Reklamewesen GmbH (BEREK) and Ella Scholz, daughter of the Berlin city councilor Gertrud Scholz . Harry Walter grew up in a strongly social democratic family environment. He attended Leibniz Gymnasium in Berlin until 1943 and then joined the Navy until the end of the war. In 1945 he was captured and fled back to Berlin. There he did an apprenticeship ( graphic trade ) in the publishing house “ Telegraf ” from his uncle, the journalist and publisher Arno Scholz . After completing his apprenticeship, he worked as a photo reporter / photojournalist for "Illus" (Telegraf-Verlag) and from 1952 worked as a freelance journalist.

Walter then studied communication and social psychology in Berlin from 1957 to 1959 and worked for the advertising agency (Hubert) Troost in Düsseldorf from 1959, became head of the image department of this advertising agency in 1962, he received a favorable offer from Rolf W (ilhelm) Eggert, the former head of advertising of the Flensburg rum manufacturer " Pott ", who founded his own advertising agency in Düsseldorf in 1960. Walter left Troost and became "Creative Supervisor" at the Eggert advertising agency in Düsseldorf.

In 1964 he became treasurer of the Art Directors Club Germany (ADC), of which he was a co-founder.

Election campaigns

From 1969 he designed advertising campaigns for the Social Democratic Party of Germany (SPD) at federal and state level. With the agency ARE he took over the advertising for the SPD, of which he had been a member since 1946, in the federal government and in the federal states. Walter set new standards in political advertising in Germany through the creative and consistent application of means and media of commercial advertising. The following election campaigns became famous:

His opponent at the CDU , the former CDU federal manager Peter Radunski , called him the "father of political advertising in Germany".

Walter also worked for social democratic parties in other countries, for example in the presidential elections in Austria ( Bruno Kreisky ), Israel ( Schimon Peres ), 1982 in Costa Rica ( Luis Alberto Monge Álvarez ) and 1986 in Portugal ( Mário Soares ).

Further activity

Walter was for several years Honorary Consul for Costa Rica in the Federal Republic of Germany and recipient of the Federal Cross of Merit 2nd and 1st class and since 1992 an honorary citizen of Little Rock , Arkansas . Walter was a member of the Rotary Club International and from 1983 World President of the International Association of Political Consultants (IAPC).

In 1999 he was managing partner of the "Institute for Strategy, Analysis, Planning and Publications" as well as of "Filmmakers Produktions- und Vertriebs-GmbH" and first chairman of the "AG - die Aktive Generation eV" in Krefeld.

In 1980 the passionate hunter settled on the Pinchi Ranch in the Canadian province of British Columbia , where he died on December 31, 2013.

Works

  • Campaigning international , by Harry Walter and Jana Polgart, Publisher: Helmut Schmidt Medien 2013, ISBN 978-3-00-038087-7

literature

  • Hubert Maessen : Harry Walter: 60 - The biography of the father of political advertising in Germany, ISAP (Institute for Strategy, Analysis and Planning), Neuss 1989
  • Brigitte Schellmann: Who's who in German: Biographisches Kompendium in deutscher Sprache , Volume 1, Schellmann, 1999, ISBN 3-931230-09-0 , p. 871.
  • Norbert Beleke, Karin Di Felice: Who is who ?: Das Deutsche who's who , 2006, ISBN 3-7950-2042-5 , p. 1403.

Movie

  • Harry Walter - the kingmaker . Film portrait. De Campo-Film Cologne for WDR television, 1989. Director: Ulrike Filgers. 45 minutes.

Web links

Individual evidence

  1. ^ WiWo April 29, 2003: Company. Portrait Hubert Troost. From the stomach
  2. ↑ Betty Grünberg / Hubert Maessen, (eds.): Harry Walter: 60. o.O. 1989, p. 53
  3. ↑ Betty Grünberg / Hubert Maessen, (ed.): Harry Walter: 60. o. O. 1989, p. 55
  4. ↑ West German Academy for Communication: Awarded the Dr. Kurt Neven DuMont Medal 1984 to Rolf W. Eggert
  5. ↑ Harry Walter is dead . Süddeutsche Zeitung, accessed on January 5, 2014
  6. ↑ Contact ( Memento of May 18, 2011 in the Internet Archive ), accessed on January 5, 2014
  7. ↑ Campaign pioneer Harry Walter dies in Canada , accessed on January 5, 2014 (English)
personal data
SURNAME Walter, Harry
BRIEF DESCRIPTION German advertising specialist
DATE OF BIRTH March 20, 1929
PLACE OF BIRTH Berlin
DATE OF DEATH December 31 2013
Place of death Fort St. James , British Columbia , Canada