Henkell & Co. Sektkellerei

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Henkell & Co. Sektkellerei KG
legal form Limited partnership
founding 1832
Seat Wiesbaden , GermanyGermanyGermany 
management Andreas Brokemper, Eberhard Benz, Frank van Fürden (Managing Directors)
Number of employees 1,934 (2017)
sales € 823.7 million (2018)
Branch Sparkling wine production, wine production, spirits production
Website www.henkell-freixenet.com

Advertisement from 1904 referring to imports from Champagne
The Henkell headquarters in Wiesbaden
The marble hall (entrance area) of the Henkell & Co. headquarters in Wiesbaden-Biebrich

The Henkell & Co. Sektkellerei KG , today Henkell Freixenet , is a German company for champagne , wine and spirits based in Wiesbaden . It is active in 30 countries with its own production and sales locations and sells its brands in more than 150 countries worldwide. Since 1958 the group has belonged to the Dr. August Oetker KG . Today's main building was built between 1907 and 1909 by the architect Paul Bonatz .

history

Foundation and early years

In 1832 Adam Henkell founded the Henkell & Cie wine shop in Mainz. 25 years later he had a “champagne factory” built on Walpode nstrasse in Mainz , making him one of the first in Germany to master the technique of producing sparkling wine from wine. Under the direction of Otto Henkell , the Henkell Trocken brand was coined in 1894 and officially protected in 1898 as one of the first brands in Germany. In 1909 Henkell & Co. moved into the new cellar building in Biebrich (now part of Wiesbaden ). In the years 1900 to 1920 the brand was Henkell Trocken that of Ferdinand Sauerbruch sparkling wine brand preferred, heavily advertised. Large-format advertisements, for example, appeared regularly in the youth or in Simplicissimus . Artists such as Thomas Theodor Heine , Ernst Oppler , Lucian Bernhard , Gino von Finetti and Adolf Münzer were commissioned to design the advertisements . The neoclassical style cellar building was also the subject of several full-page advertisements in the design typical of Lucian Bernhard.

Joachim von Ribbentrop married into the Henkell family on July 5, 1920 by marrying Otto Henkell's daughter Anneliese . Otto Henkell entrusted Ribbentrop with the development and management of the Berlin branch of Henkell & Co.

Otto Henkell and Ludwig Stollwerck are considered to be the inventors of collective advertising , which they used from around 1900. This was the first time that marketing measures were jointly developed and financed by companies in one branch.

In 1935, Henkell & Co. developed the piccolo and had this brand registered. From 1936 onwards, the silhouette-style “black man” was Henkell Trocken's trademark for many years .

National Socialism

Ribbentrop became Germany's Foreign Minister in 1938 ; in this position he was involved in the deportation of Jews. The Henkell estate in Wiesbaden served as the Luftwaffe headquarters from 1939 to 1945. During the time of National Socialism , the Henkell company used around 50 French prisoners of war for their wine and champagne production. The company refuses to enter their private archive until 2019.

expansion

In 1960, the company took over Wodka Gorbatschow GmbH and Lutter & Wegner (both Berlin), followed by the Carstens KG sparkling wine cellar in 1975. In 1986 Otto Henkell jun. the winery to the entrepreneur Rudolf-August Oetker , who had already taken over the Söhnlein Rheingold Sektkellerei in 1958. After the Sektkellerei Henkell & Co. and the Söhnlein Rheingold KG had developed independently, the former competitors merged in 1987 to form the Henkell & Söhnlein Sektkellereien, based in Wiesbaden-Biebrich. Both companies were continued until 2009 and consolidated in the parent company Henkell & Söhnlein Sektkellereien KG.

Henkell & Söhnlein Sektkellereien took the first step towards becoming a European beverage group when, in 1988, the acquisition of Scharlachberg, Austria, excluding the brandy of the same name. Henkell & Söhnlein, Austria, was founded with its own sparkling wine production in Vienna and its own spirits bottling in Salzburg. In 1992 Hungarovin, Budapest, the Hungarian market leader for sparkling wine, was taken over; In 1995 the company acquired the majority of shares in the Kurpfalz Sektkellerei in Speyer. In 1996 Henkell & Söhnlein Polska, Warsaw, was founded, in 1997 the Deinhard Sektkellerei KG in Koblenz was taken over and the qualified majority of Vinpol in Toruń, Poland was acquired. In 1999 the group took over the qualified majority of the shares in Bohemia Sekt Českomoravská vinařská, Starý Plzenec, Czech Republic, in 2000 the majority of shares in the Slovakian sparkling wine company Hubert JE in Sereď. In the same year, the two French sparkling wine producers Gratien & Meyer in Saumur and Champagne Alfred Gratien in Épernay were bought. In 2003, Henkell & Söhnlein took over distribution and trademark rights for the Menger-Krug sparkling wine manufacturer in Deidesheim and SC Astese Production, Bucharest, Romania. In 2004 the brands Kupferberg Gold and Scharlachberg Meisterbrand were added. In 2006 the spirits brands Der Gute Pott and Stern-Marke were taken over by A. Racke GmbH & Co, Bingen. In October 2007 the company expanded further with the takeover of the Kiev-based sparkling wine producer Kijewskij Zavod Shampansky Win Stolitschnij. In May 2008, Henkell & Söhnlein Sektkellereien took over the Italian Prosecco winery Mionetto based in Valdobbiadene and the Estonian distribution company Budampex AS. On January 1, 2009, the Henkell & Söhnlein Sektkellerei was renamed to Henkell & Co. Sektkellerei KG . In the same year Mionetto USA Inc. was taken over. In 2010, Henkell & Co. acquired the spirits brands Kuemmerling, Fürst Bismarck and Jacobi 1880. In 2011 and 2012, the import and distribution companies Henkell & Co. Baltic SIA (Latvia), Henkell & Co. Sverige AB (Sweden), Henkell & Co. Benelux BV (Netherlands) and Henkell & Co. Schweiz GmbH were founded, and the Spanish cava manufacturer Cavas J. Hill SL was taken over. In 2013 the company continued with the complete takeover of the British Copestick Murray Wine Solutions Ltd. as well as the establishment of the subsidiaries Henkell & Co. Norge AS (Norway) and Henkell & Co. Suomi OY (Finland), its expansion continues. The Henkell & Co. Global business unit was founded in 2016 to bundle global export and sales activities. At the beginning of 2018, the Lithuanian sales specialist Filipopolis, based in Kaunas, was taken over. In March of the same year, the majority in the Spanish sparkling wine manufacturer Freixenet was acquired (the purchase of the shares is still subject to approval by the cartel authorities).

subsidiary company

The subsidiaries of the Henkell & Co. Group in Germany and abroad are:

  • Champagne Alfred Gratien SAS (France)
  • SC Angelli Spumante & Aperitive SRL (Romania)
  • Bohemia Sekt, SRO (Czech Republic)
  • Budampex AS (Estonia)
  • Cavas J. Hill SL (Spain)
  • Copestick Murray Wine Solutions Ltd. (United Kingdom)
  • Filipopolis (Lithuania)
  • Henkell & Co. Baltic SIA (Latvia)
  • Henkell & Co. Benelux BV (Netherlands)
  • Henkell & Co. Global (Germany)
  • Henkell & Co. Norge AS (Norway)
  • Henkell & Co. Sektkellerei Ges. Mb H. (Austria)
  • Henkell & Co. Schweiz GmbH (Switzerland)
  • Henkell & Co. Suomi OY (Finland)
  • Henkell & Co. Sverige AB (Sweden)
  • Henkell & Co. Polska SP. Z OO (Poland)
  • Hubert JE, SRO (Slovakia)
  • Kievan Sektkellerei Stolichniy PAT (Ukraine)
  • Mionetto SPA (Italy)
  • Mionetto USA Inc. (USA)
  • Törley Sektkellerei Kft. (Hungary)
  • Johannisberg Castle (Germany)

Company data

The Henkell & Co. Group closed its 2017 financial year with sales of EUR 526.5 million (EUR 702.0 million including consumption taxes). This corresponds to an increase in sales of 5.0 percent. Adjusted for exchange rates, the growth was 5.6 percent. In Germany, an increase of 4.2 percent to 156.9 million euros was achieved. The share of domestic business in group sales was 29.8 percent. The international business grew by plus 5.4 percent (currency-adjusted plus 6.3 percent) to 369.6 million euros.

Brands

Brands: Henkell-Sekt and Fürst von Metternich Sekt

Web links

Commons : Henkell & Co.  - Collection of images, videos and audio files

Individual evidence

  1. ↑ a b henkell-gruppe.de: HENKELL & CO.-GROUP GROWING AT HOME AND ABROAD
  2. ^ Ferdinand Sauerbruch, Hans Rudolf Berndorff : That was my life. Kindler & Schiermeyer, Bad Wörishofen 1951; cited: Licensed edition for Bertelsmann Lesering, Gütersloh 1956, p. 118 f. and 127.
  3. ^ German biography: Ribbentrop, Joachim von - German biography. Retrieved July 12, 2020 .
  4. ↑ Half castle, half factory. November 17, 2009, accessed July 12, 2020 .
  5. ^ How Düsseldorf companies deal with their Nazi era. January 29, 2019, accessed July 12, 2020 .
  6. ↑ Company chronicle
  7. ↑ A Spanish export hit becomes German. Report of the daily newspaper Hannoversche Allgemeine from March 16, 2018, accessed on March 17, 2018

Coordinates: 50 ° 3 ′ 13 ″  N , 8 ° 14 ′ 39 ″  E