Leuven , Belgium
São Paulo , Brazil
|management||Waldemar Moor & Lars Jürgens ( Board of Directors ), Carlos Brito ( CEO )|
|Number of employees||89,000|
|sales||14.43 billion euros (2007)|
In terms of turnover (2007: 14.43 billion euros ) and total output (2007: 270.6 million hl ), it was the largest brewery group in the world (ahead of SABMiller ). She came to this position through the merger with the Brazilian Companhia de Bebidas das Américas (= Ambev ; spelling : AmBev , previously number 5 worldwide).
In the brewery industry, brand cycles are very long and customer loyalty is relatively high. Introducing a new brand is almost impossible and always involves immense costs. Almost the only way to gain a foothold in a new market is to take over or cooperate with an existing brewery and use its established brands. Inbev had developed as follows: Den Hoorn was founded in 1366 in what is now Belgium. In 1717 Den Hoorn was taken over by Sebastien Artois , who changed the name from Den Hoorn to Artois (today Stella Artois ). Artois took over Leffe in Belgium in 1952 , Dommelsch in the Netherlands in 1968 and Motte Cordonier in France in 1970 . In 1984 Piedboeuf from Belgium took over the Belgian brand Lamot. In 1987 Artois and Piedboeuf merged and Interbrew was born . Interbrew took over the Belgian brand Hoegaarden in 1989 and the Belgian brand Belle-Vue in 1990 . In 2000 it was listed on the stock exchange. Then, in 2002, Interbrew took over Diebels , Beck’s and the Gilde Group (including Hasseröder ), in 2003 the Serbian Apatinska pivara , the Spaten-Löwenbräu Group (including Franziskaner , Löwenbräu and others), and in 2004 the Dinkelacker Group (Schwaben-Bräu et al; until December 31, 2006, since January 1, 2007 independent again) and in 2004 the Zhejiang Shiliang Brewery Company Ltd. in China. Inbev was created through the merger of Interbrew with the Brazilian Ambev in 2004. As part of the takeover of Anheuser-Busch by Inbev, Inbev changed its name to Anheuser-Busch Inbev in 2008 .
The merger of Interbrew and Ambev became known on March 3, 2004. The world's largest brewery company was born.
The Inbev Group employed 89,000 people in 30 countries in Europe, America and Asia. The headquarters of the group was in Leuven (about 20 kilometers east of Brussels , Belgium ). Since July 1, 2006, the headquarters for Central and Eastern Europe has been based in Moscow . In addition to the well-known German brands such as Beck's, Diebels, Hasseröder, Franziskaner and Löwenbräu, it has over 200 other beverage manufacturers. Earnings before interest, taxes, depreciation and amortization ( EBITDA ) rose by 26.1 percent to 5.324 billion euros in 2007. The sales growth was mainly driven by the Latin American and Eastern European markets.
In 2007 Inbev - along with other Dutch breweries and subsidiaries of Grolsch , Bavaria and Heineken - was involved in competition proceedings by the European Commission due to collusion on the Dutch beer market between 1996 and 1999. In the proceedings that ended in April 2007, Inbev appeared as a key witness and therefore went unpunished; Fines of around EUR 274 million were imposed on the competitors.
- Inbev Germany
- Takeover battle of Anheuser-Busch , Spiegel online July 9, 2008
- Takeover of Anheuser-Busch , Handelsblatt July 15, 2008
- FAZ: The fight for the Bud
- n-tv: InBev swallows Anheuser ( Memento from October 21, 2008 in the Internet Archive )
- beveragedaily.com: Interbrew buys AmBev and becomes world number one , accessed on March 2, 2010.
- Editor: Commission fines Belgian breweries in the millions. In: EuZW. 2007, 354.