Löwenbräu

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Löwenbräu AG

logo
legal form Corporation
founding before 1746
resolution 1997
Reason for dissolution Merger to form the Spaten-Löwenbräu Group
Seat Munich , Germany
Branch brewery
Website www.loewenbraeu.de

Request from Georg Brey to the King of Bavaria to be allowed to brew ale
General view of Löwenbräu from the time the company was founded in 1891

The Löwenbräu Aktiengesellschaft is a brewery in Munich . Since 1997, she and Spatenbräu have been part of the Spaten-Löwenbräu group , which in turn belongs to the Anheuser-Busch-InBev group.

history

Founding date controversy

For a long time the founding date was given as 1383. Today this information can be regarded as incorrect. A possible predecessor was first mentioned in 1524. This year Jörg Schnaitter, pierprew on the property in Löwengrube 17, was named. The name Löwenbräu, on the other hand, was first mentioned in the beer brew directory of Munich in 1746.

Since the 17th century

The lion in the name comes from a fresco "Daniel in the lion's den" in the brewery mentioned above from the 17th century. In 1818 the brewer Georg Brey , who came from a rural background, bought the Löwen brewery. The economic rise began under his leadership. In 1826, brewing operations began on the newly acquired site on Nymphenburger Strasse . In 1848 the brewery received permission to brew bock beer . In 1851 the brewing operations were relocated to the Nymphenburger Straße site. In May 1857 the newspaper Innsbrucker Nachrichten reported : "Munich has 23 brewers, of which Löwenbräu has brewed the most, namely 62,100 buckets of summer beer." In 1862 the quantity of summer beer was already 118,200 buckets. In 1863, the Löwenbrauerei was Munich's largest brewery for the first time, with a quarter of the city's total beer output.

In 1872 Löwenbräu was sold by the Brey family ; the brewery was converted into a stock corporation and from then on called itself "Aktienbrauerei zum Löwenbräu". As the brewer and owner of the Löwenbräu joint stock brewery, Ludwig Brey acquired the neighboring property from "Bierwirt" Nikolaus Naßl and built the Löwenbräukeller in 1882/83 based on the plans of Professor Albert Schmidt. The ceremonial opening of the Löwenbräukeller was on June 14th, 1883. In 1886 the lion was registered as a trademark.

Löwenbräu brew kettle

In France around 1880 protectionism emerged in the form of tax / customs difficulties for imported beer, which even in 1886 led to business-damaging allegations about forbidden beer additives in newspaper articles from France and Belgium. Munich breweries firmly rejected these allegations. The international expansion of the Löwenbrauerei began as early as the late 19th century and was given an enormous boost after 1900 by new technologies: cooling techniques, improved transport options and the establishment of bottled beer led to the Löwenbrauerei exporting to up to 150 countries at times after the turn of the century also owned its own bar. In order to participate in the Paris World Exhibition of 1900, at which Löwenbräu beer won a Grand Prix , the following sales figures are given in the exhibition catalog of the largest German brewery at the time:

year Hectoliters
1873/1874 196.764
1879/1880 204,808
1884/1885 236,750
1889/1890 501,777 (!)
1894/1895 523.254
1897/1898 553,659
1898/1899 594.202
.. ..
1911/1912 850,000 (according to the House of the Bay. History)

Löwenbräu in the 20th century

Poster by Siegmund von Suchodolski around 1925

At the turn of the century Löwenbräu was the largest brewery in Germany , but it was heavily dependent on exports. In 1921 the brewery merged with the Union brewery Schülein & Cie. Joseph Schülein became a member of the brewery's supervisory board. On December 28, 1921, the Münchner Bürgerbräu AG merged with the Löwenbräu AG retrospectively to September 1, 1920. Numerous other properties came into the possession of the brewery, including the Bürgerbräukeller . The AG's supervisory board was also expanded, with Wilhelm von Finck becoming a member. Wheat beer was first brewed in 1927 . A year later, a production of more than a million hectoliters of beer per year could be achieved for the first time. The Jewish Schülein family, who owned a large part of the brewery, had to flee to the USA before the Nazi persecution in 1936. In 1942 it was renamed "Löwenbräu". After the war, an agreement was reached with the heirs of the Schülein family in the USA, which ensured the continued existence of the brewery. In 1948 the brewery began to export beer again - first to Switzerland. From 1952 Löwenbräu was also bottled in light metal cans. Due to its good market position in Munich and Upper Bavaria and the large real estate portfolio for financing, the company managed to become known worldwide again. Löwenbräu became the epitome of Munich beer again, especially in North America . Examples of this were the involvement at the Hanover Fair and the Expo 67 in Montreal . Gradually, August von Finck secured around 90% of the share capital of the brewery through Agricola Verwaltungsgesellschaft KG , which was then considered the largest private property owner in Munich.

With effect from September 30, 1982, the non-operational real estate, which was combined in the subsidiary Monachia Immobilien GmbH & Co. , was brought into the newly founded Monachia Immobilien AG and the shares were offered to the shareholders of Löwenbräu AG for free purchase. Agricola sold its block of shares in Monachia for DM 260 million to Allianz SE and Hochtief . The entire property used for business purposes, including well-known large restaurants such as Mathäser- Bierstadt, Löwenbräukeller , Drei Rosen or Franziskaner remained the property of the brewery. In 1992 the brewery was transferred to a holding company. This resulted in separate companies for the production and sale of beer, for the use of property and real estate, and for the production and sale of mineral water. In 1994, the existing shareholders of the holding company were offered new shares in Löwenbräu AG Co. (brewery), Nymphenburger Immobilien AG (real estate) and Staatliche Mineralbrunnen GmbH . The holding company was renamed in 1995 from Löwenbräu Holding AG to Custodia Holding AG . The Custodia AG is also the true successors of the original Lowenbrau AG before the separation of the business units.

Since the merger with Spaten-Franziskaner

The brewery from the "old AG" belonged since 1997, after the company was split up by August von Finck jr. , together with the Spaten-Franziskaner-Bräu to the Spaten-Löwenbräu-Gruppe. Jobst Kayser-Eichberg held the majority in the Spaten-Löwenbräu Group until 2003. The Spaten-Löwenbräu group was again taken over in 2003 by the Belgian Interbrew group. During the takeover in 2003, all remaining Spaten properties were removed from the group and transferred to Sedlmayr Grund und Immobilien KGaA , among others . In 2004, AmBev and Interbrew merged to form InBev . All marketing and sales of the Spaten-Löwenbräu Group have been controlled from the German headquarters of the InBev Group (Beck's) Bremen since 2007.

In 2008, the Oetker Group negotiated with the owner to buy the brewery. In October 2010 the brewery confirmed that it had discarded the plans to move within the urban area to Langwied. In 2012 the Paulaner Group confirmed that it wanted to use the site in Langwied for your move out of the city.

Organizations due to lease and brewing contracts between the Löwenbräu AG and the Spaten-Franziskaner-Brau GmbH production via the Spaten-Franziskaner-Brau GmbH however AG in the remaining production facilities of Lowenbrau. On the basis of these contracts, Löwenbräu AG itself acts as a lease company and without its own employees.

production

Löwenbräu-Brauhaus Nymphenburgerstrasse and Sandstrasse (2009)
The Löwenbräukeller in Nymphenburger Strasse 2 in Munich (2006)
The Löwenbräukeller in Nymphenburger Strasse 2 in Munich (1888) from Die Gartenlaube

The bottling was relocated from Nymphenburger Strasse to the brewery premises now rented by Spaten-Franziskaner in Marsstrasse. The Spaten brewhouse there was shut down in 2005. The main building of the bottling plant on Dachauer / Sand- / Nymphenburger Straße was largely demolished in 2007 for a new building (Nymphenburger Höfe).

The only remaining buildings of the original brewery are the brewhouse and fermentation cellar in the Karl- / Nymphenburger / Sandstrasse area and the listed Löwenbräukeller at the corner of Dachauer and Nymphenburger Strasse. The brewery no longer owns the buildings; it is only a tenant. Today Löwenbräu AG is just a local brewery within the InBev family. As part of the Spaten-Löwenbräu group, all of the group's beers are produced in the remaining brewhouse: Spaten, Franziskaner, Löwenbräu and Becks.

Old Munich breweries

The following breweries have been incorporated directly or indirectly into Löwenbräu AG:

Celebrations

Oktoberfest

Brewery car at the Oktoberfest costume parade 2006

The Löwenbräu brewery owns the Löwenbräu festival tent from the large festival tents . The leaseholders and operators of the Löwenbräu festival tent are Ludwig Hagn and his daughter Stefanie Spendler. The Löwenbräu also supplies the Schützenfestzelt - the operators are Eduard and Claudia Reinbold (as of 2011).

Triumphator strong beer tasting

The Triumphator strong beer tasting is an annual strong beer tapping of the Löwenbräu since 1951 . It traditionally takes place at noon in the Löwenbräukeller . As on the Nockherberg , where the strong beer of the Paulaner (brewery) is tasted organoleptically , the cabaret program with the " Derblecken " is in the foreground . During the Triumphator strong beer tasting , the strong beer is served in the same way as at the Nockherberg during the Lent period before Easter and accompanied by a supporting program such as the traditional Stoahebn and music program in the ballroom .

In 2013, Christian Springer commented on the events with his character Fonsi, treasurer of Neuschwanstein Castle . a. also Lizzy Aumeier or Herbert and Schnipsi .

Products

Löwenbräu wheat beer
  • spade
    • Spaten Münchner Hell
    • Spaten Oktoberfest beer
    • Spaten alcohol-free
  • Spatenbräu in the US market
    • Dark spade (export)
    • Spaten Oktoberfest beer
    • Spaten Optimator (Bock Beer)
    • Spaten Premium Lager (export)
  • Franciscan
    • Franziskaner yeast wheat beer naturally cloudy
    • Franziskaner yeast wheat beer dark
    • Franziskaner yeast wheat beer light
    • Franziskaner wheat beer crystal clear
    • Franziskaner Hefe Weissbier alcohol-free
    • Franciscan Royal
    • Franziskaner cellar beer
    • Franziskaner Alcohol Free Elder
    • Franziskaner Alcohol Free Lemon
    • Franziskaner alcohol free blood orange

Beck's beer is produced in Munich at Löwenbräu for export to Italy .

Löwenbräu abroad

In 1983 around 4 million hectoliters of Löwenbräu were sold worldwide. However, only 1.3 million hl were brewed in Munich, the remaining 2.7 million hl were brewed by license partners in the USA, Greece, Sweden, Panama, Georgia, Hong Kong and Japan. In the USA the licensee was the Miller Brewery , in Great Britain since 1977 the Allied-Lyons. Löwenbräu's output sank continuously until 1999, only 677,000 hl were brewed under license. Together with all foreign and licensed beers as well as the non-alcoholic beverages, Löwenbräu sold 1.86 million hectoliters. From 1999, Löwenbräu was brewed under license from the Labatt Brewing Company in Canada. The importance of the Löwenbräu brand decreased steadily abroad. Today AB-InBev markets Löwenbräu as a "local brand"

Awards

  • 2016: Gold award at the World Beer Cup in the Munich-Style Helles category for Löwenbräu Original.
  • 2016: Gold prize at the World Beer Cup in the German-Style Wheat Ale category, for Franziskaner Weissbier Royal.
  • 2014: Bronze award at the World Beer Cup in the Munich-Style Helles category for Löwenbräu Original.
  • 2014: Silver prize at the World Beer Cup in the category German-Style Dark Wheat Ale, for Franziskaner Hefe-Weissbier Dunkel.

reception

Chapter 15 of the novel “Der Stechlin” by Theodor Fontane (Berlin, 1899) reads: “... the pleasant word“ Löwenbräu ”was written. ... "that you can only drink a real Munich citizen in Berlin." .. "

Based on Löwenbräu, the American rock band Mötley Crüe has two umlauts in its name, Löwenbräu was the band's favorite beer when it was founded.

The Löwenbräu is also popularly called "Lätschenbräu" to humorously refer to the rather moderate beer quality.

literature

  • Wolfgang Behringer: Löwenbräu. From the beginnings of Munich brewing to the present day. Süddeutscher Verlag, Munich 1991, ISBN 3-7991-6471-5 .
  • Lilian Harlander: "Of the Munich beers, mainly only Löwenbräu comes into question". The Schülein family in the Munich brewing industry . In: Lilian Harlander, Bernhard Purin (ed.): Beer is the wine of this country. Jewish brewing stories , Volk Verlag, Munich 2016, ISBN 978-3-86222-211-7 , pp. 139–189.
  • Richard Winkler: A beer like Bavaria. History of the Munich Löwenbrauerei 1818–2003 (=  publications of the Bavarian Economic Archives . No. 4 ). Ph. CW Schmidt publishing house, Neustadt an der Aisch 2016, ISBN 978-3-87707-093-2 .

Web links

Commons : Löwenbräu  - collection of images, videos and audio files

Film ARD Prost and L'Chaim , 7 November 2016, 8:15 p.m., 44 min., From 18 min., Accessed on 12 November 2016

Individual evidence

  1. ^ Munich brewing industry 1871-1945 by Christian Schäder, Tectum Verlag 1999
  2. ↑ brewing performance Munich brewers announcement of the Munich municipal authorities , in the Innsbruck News of May 4, 1857 ANL.
  3. ↑ Brewing performance Münchner Brauer-announcement of the Munich magistrate , in the Wiener Zeitung of May 3, 1862, ÖNB.
  4. ^ Annales du Sénat et de la Chambre des députés , France Sénat (1875–1942), April 1880, Bibliothèque du Sénat (French).
  5. ^ Salicylic acid , in the Le Temps newspaper , September 9, 1886, Bibliothèque nationale de France (French).
  6. ↑ salicylic beer , in the newspaper Le Temps national, September 19, 1886, Bibliothèque de France (French.).
  7. ↑ salicylic beers , in the newspaper Le Temps national, September 23, 1886, Bibliothèque de France (French.).
  8. ^ Protest Munich breweries, including the Actien Brauerei zum Löwenbräu with A. Hertrich and Hch Pollich , on p. 3 in the newspaper "Le Matin", Paris, October 6, 1886, Bibliothèque nationale de France (French).
  9. ^ Protest Munich brewers, including the Actien Brauerei zum Löwenbräu with A. Hertrich and Hch Pollich , on p. 3 in the newspaper Gil Bas , Paris, October 7, 1886, Bibliothèque nationale de France (French).
  10. ↑ http://hsozkult.geschichte.hu-berlin.de/rezensions/2019-2-053
  11. ^ Aktienbrauerei zum Löwenbräu Munich , Official Catalog of the Collective Exhibition of the German Industry in ..., Paris, 1900, New York Public Library, USA (English).
  12. ↑ https://www.kbl.badw.de/kbl-digital/rezensionsportal/aktuelle-rezensions/ansicht/detail/4797.html
  13. ↑ The Löwenbräu property beckons. In: Frankfurter Allgemeine Zeitung of February 18, 1982
  14. ↑ Real division at Löwenbräu. In: Frankfurter Allgemeine Zeitung of April 2, 1982
  15. ↑ Separate divisions for beer and mineral water. In: Frankfurter Allgemeine Zeitung of March 27, 1992, p. 22
  16. ^ Shareholders approve Löwenbräu reorganization. In: Frankfurter Allgemeine Zeitung of May 20, 1994, p. 22
  17. ↑ Löwenbräu becomes Custodia. In: Frankfurter Allgemeine Zeitung of March 24, 1995, p. 32
  18. ↑ tz .de , February 22, 2013, Christian Springer's Löwenbräukeller speech
  19. ↑ Evening newspaper , February 22, 2013, anstich in the loewenbraeukeller strong beer start fonsi
  20. ↑ Beck's is not a German beer in the USA , at www.welt.de , accessed on June 15, 2019
  21. ↑ Löwenbräu - Only the name brings profit , Die Zeit from May 4, 1984 , at www.zeit.de, accessed on April 30, 2016
  22. ↑ Do British buy Löwenbräu? , in Der Spiegel 9/1989 , accessed on www.spiegel.de on April 30, 2016
  23. ↑ Löwenbräu on the way to the black zero , at www.zeit.de , accessed on April 30, 2016
  24. ↑ Labatt and Lowenbrau announce strategic alliance. (Labatt Brewing Co, Ltd and Lowenbrau AG, marketing alliance) , in Modern Brewery Age from September 1, 1997 ( Memento from April 30, 2016 in the Internet Archive )
  25. ↑ a b list of winners 2016 , on www.worldbeercup.org , accessed on May 11, 2016
  26. ↑ a b WBC 2014 Winner List , accessed on January 28, 2018

Coordinates: 48 ° 8 ′ 51.8 ″  N , 11 ° 33 ′ 22 ″  E