Joseph Ettedgui

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Joseph Ettedgui (born February 22, 1936 in Casablanca , † March 18, 2010 in London ) was a British fashion designer and retailer and founder of the fashion label Joseph .

Career

Ettedgui was born in Casablanca in 1936 as the son of a retailer into a Jewish , French-Moroccan family. In 1960 he and his brother Maurice emigrated to London to open a hair salon, Salon 33 , at 33 King's Road . In 1962 they were followed by the third brother Franklin. In the early 1970s, Ettedgui began selling fashion by Kenzo , whom he had met at the fashion shows in Paris, in the basement of his salon . An editor for The Sunday Times discovered the selection, turned it into a photo series and helped Ettedgui achieve its first success. The first own fashion boutique called Coco was opened in 1972 in Chelsea . A small family business in London produced knitwear for Ettedgui. In the boutique, Ettedgui offered not only his own simple designs but also unusual fashion by continental European designers such as Emmanuelle Khanh, Jean-Charles de Castelbajac , Moschino and Kenzo. This should remain his concept.

In 1979, Ettedgui opened the first Joseph boutique designed by Norman Foster on Sloane Street, with brands including Katharine Hamnett , Margaret Howell and Vivienne Westwood . The opening of the boutique marked the later rise of Sloane Street into a luxury shopping street. Ettedgui had no training in textiles, but had an eye for fashion trends and a knack for retail. More boutiques followed under the name Joseph. 1983 founded it officially his own fashion label Joseph , which he in the late 1970s with the Joseph Tricot Konfektions began -line with knitwear for men and women. Joseph pour la maison was the name of his household goods collection. He called his first perfume Joseph Parfum du Jour , which, like the second line Joseph Bis , came onto the market in 1985; at the same time he opened the restaurant Joe's Café on King's Road and the business mode line Joseph pour la ville followed in 1986. From the late 1970s emerged Joseph stores in Paris (1978), New York (since 1987) and Tokyo. He was also involved in the French silk shirt brand Equipment , for which he ran business in London. Ettedgui also opened flagship stores in London for designers Yohji Yamamoto and Azzedine Alaïa . In the 1990s he presented fashion from Martin Margiela , Helmut Lang , Ann Demeulemeester , Prada and Gucci in his boutiques , from whose collections he selected the most beautiful pieces. In 1991 sales were £ 22 million. The 1990s were the heyday of the Joseph brand, and Ettedgui was seen as a trendsetter on the London fashion scene.

In 1999 Ettedgui and his brother Franklin sold the company to Belgian investor Albert Frère for nearly £ 100 million , for which Frère received a 54% stake in the company. 18% of the shares remained with Joseph and Franklin Ettedgui, 18% went to fashion manager Robert Bensoussan, and 10% went to LVMH . Ettedgui himself received around £ 30 million in the deal and remained creative director; his brother Franklin COO . In May 2005 Joseph was sold to the Japanese fashion group Onward Kashiyama, long-time license partner of Joseph in Japan, for approximately 140 million pounds. Ettedgui and his brother Franklin received an additional £ 20 million in the deal for the sale of their remaining shares. The two left the company at the end of 2005.

Ettedgui married Isabel Pritchard, with whom he has a daughter, Gigi. The sons Peter and Paul, a painter, come from an earlier connection . A trademark of Ettedgui himself was his dark, round glasses . He spoke English with a French accent and was a cigar smoker . In 1998 Ettedgui acquired the British leather manufacturer Connolly , which he transformed from an automotive leather outfitter into a manufacturer of luxury small leather goods and leather clothing. In 2000 Ettedgui opened their first boutique in London together with the Italian fashion brand Marni. In 2009 he opened his self-furnished restaurant Il Vaporetto on London's Elizabeth Street (closed in 2010). Ettedgui died of pancreatic cancer in 2010 .

Awards

Ettedgui received the following awards for his fashion:

  • British Fashion Award (Category: Knitwear Design) - 1990, 1992, 1993 and 1994
  • British Fashion Award (Category: British Classics) - 1990
  • British Fashion Award (Category: Contemporary Collections) - 2000

Individual evidence

  1. ^ Joseph Ettedgui Dead at 74 , fashionwiredaily.com, March 22, 2010
  2. ^ Joseph Ettedgui: Fashion designer and entrepreneur who made his name selling clean-cut styles at affordable prices , independent.co.uk, March 23, 2010
  3. ↑ Investors join the Joseph Group  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. , textilwirtschaft.de, September 30, 1999@1@ 2Template: Dead Link / www.textilwirtschaft.de  
  4. ↑ Onward Kashiyama buys Luxusfilialist Joseph , textilwirtschaft.de, 18. May 2005.
personal data
SURNAME Ettedgui, Joseph
BRIEF DESCRIPTION British fashion designer, retailer
DATE OF BIRTH February 22, 1936
PLACE OF BIRTH Casablanca
DATE OF DEATH March 18, 2010
Place of death London